News & Articles
Actionable digital marketing insights to help you grow faster.
Carla·Jun 29, 2026·8 min readWhat Does a Google Ads Agency Actually Do?
Curious what a Google Ads agency really does? Strategy, keywords, bidding, tracking and more, explained in plain language f…
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Carla·Jun 22, 2026·6 min readCognitive Biases in Marketing: A Complete Guide
Discover how brands leverage cognitive biases (anchoring, social proof, scarcity) to boost their sales.
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Carla·Jun 15, 2026·7 min readPsychological pricing: why €9.99 converts better than €10
Discover how psychological pricing boosts your sales. Pricing strategies, charm pricing, anchoring: optimise your e-commerc…
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Carla·Jun 9, 2026·7 min readTikTok AI agents, Meta search shift, social data gap
Social data gaps, TikTok AI agents, Meta's search shift, and the science of expressive selling, your weekly marketing diges…
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Carla·Jun 9, 2026·14 min readNeuromarketing and UX: Boost Your Conversion Rate
Discover how neuromarketing turns your UX design into a conversion machine. Actionable principles and techniques.
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Carla·May 30, 2026·11 min readUnskippable Ads: Strategic Guide to Meta Ad Breaks
Discover how to leverage Meta's unskippable ads to maximise your ad visibility and capture the attention of your target aud…
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Carla·May 30, 2026·11 min readCoca-Cola vs Pepsi: The Neuromarketing Experiment That Changed Everything
Discover how the Coca-Cola vs Pepsi experiment revolutionised neuromarketing and proved that emotion beats reason when it c…
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Carla·May 29, 2026·7 min readSpotify beats YouTube, CMOs vs AI budgets, Amazon’s new shopping brain
Your weekly digest of digital marketing news: Spotify vs YouTube engagement data, the CMO AI budget gap, Amazon's new Alexa…
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Carla·May 29, 2026·7 min readSnap’s AI Ads, LinkedIn Goes Off-Platform, Reddit’s Q1 Win
Reddit's Q1 wins, Snap's AI ads, LinkedIn's off-platform expansion, and why life stage beats age targeting. Your weekly dig…
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Carla·May 12, 2026·8 min readGoogle Shopping in Lithuania: a complete guide
Google Shopping is landing in Lithuania in 2026. Find out how to prepare your e-commerce store, optimise your product feeds…
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Carla·May 11, 2026·6 min readTikTok’s AI Remix Backlash, LinkedIn’s 5 Cs, YouTube Dominance
TikTok's AI privacy backlash, LinkedIn's 5 human skills to beat AI, YouTube's cross-gen dominance, and conversational searc…
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Carla·May 4, 2026·13 min readHow Does Netflix Use Neuromarketing?
Discover Netflix's neuromarketing techniques for creating addiction. Algorithms, persuasive design, data: the secrets behin…
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Carla·May 4, 2026·10 min readWhat Biases AI Agents, Google’s 80% Sales Boost, SF’s AI Store
AI agents are reshaping marketing: from product selection biases to Google's 80% sales boost claims. This week's essential …
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Carla·May 1, 2026·9 min readSocial Media and SEO: Impact on Your Google Rankings
Discover how Google values your social presence. 4 concrete strategies to boost your SEO through social media in 2026.
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Carla·May 1, 2026·17 min readThe Latest Core Web Vitals Changes
The latest Core Web Vitals changes! A relaxation of the scoring system for planned UX design indicators, scheduled for May …
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Carla·May 1, 2026·10 min readTikTok Ads 2026: The Complete Guide for Brands & E-Commerce
TikTok Ads strategy 2026: formats, budget, ROI, TikTok Shop. A complete guide for e-commerce, SaaS & B2B brands by Donutz D…
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Carla·May 1, 2026·12 min readWhy Add Spotify Ads to Your Digital Strategy?
Discover how Spotify Ads transforms your digital strategy: audio formats, podcast, precise targeting. A complete guide for …
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Carla·Apr 27, 2026·11 min readGoogle Ads Budget Changes: Impact & Optimization
Learn how Google Ads budget changes affect your performance and how to optimize them to maximize your ROI. Complete guide.
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Carla·Apr 27, 2026·9 min readGemini rises, OpenAI clicks, Meta automates, digital ads rewired
Google Gemini overtakes Perplexity, Meta pushes full automation, Apple launches privacy-first Maps ads, and OpenAI adds CPC…
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Carla·Apr 17, 2026·4 min readAI labels tank sales, CTV crushes installs, Meta on trial
AI labels hurt sales by 29%, Crumbl's CTV campaign drives 16K app installs with 213% over-target, and why advertising next …
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Carla·Apr 9, 2026·8 min readAI’s Taking Jobs, LinkedIn’s Taking Over & Brand Value Boom
Hey there, marketing maverick 👋 While you were busy optimizing last quarter’s campaigns, the marketing landscape did …
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Carla·Apr 9, 2026·10 min readThe Future of Neuromarketing: AI, VR and New Frontiers 2026
Discover how artificial intelligence, virtual reality, and neuroscience are transforming neuromarketing. Strategies, ethica…
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Carla·Apr 1, 2026·8 min readThis Week in Digital Marketing: AI Shopping, Engagement Crashes & Ad Platforms Gone Wild
Meta's AI shopping assistant launches, engagement crashes across Instagram and LinkedIn, OpenAI's ad platform lacks attribu…
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Carla·Mar 23, 2026·13 min readNeuromarketing: Eye-Tracking, fMRI, EEG and GSR Explained
Discover the 4 key neuromarketing tools (eye-tracking, fMRI, EEG, GSR) to understand customer behaviour and optimise your m…
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Carla·Mar 20, 2026·9 min readAI Shopping, Brand Identity Myths, and the Future of Social Commerce
Discover the latest digital marketing trends: Reddit's AI shopping tool, why brand colors don't create uniqueness, Gen Z's …
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Carla·Mar 19, 2026·7 min readAI in B2B, Airbnb vs Google, Reddit SEO & Gen Z’s Search U-Turn 🔁
This week: LinkedIn reveals the AI skills gap, Airbnb proves chatbots beat Google for conversions, Reddit becomes an SEO go…
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Carla·Mar 16, 2026·11 min readThe 3 Pillars of Neuromarketing: Complete Guide 2026
Discover the three pillars of neuromarketing: cognitive neuroscience, marketing psychology, and strategy. A practical guide…
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Carla·Mar 9, 2026·13 min readHow does our brain make purchasing decisions?
Discover how neuromarketing reveals the brain mechanisms behind your purchasing decisions and how to use them to optimize y…
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Carla·Mar 2, 2026·13 min readSuper Bowl Neuromarketing: Secrets of Winning Ads
Discover how brands use neuromarketing to create memorable Super Bowl ads. Techniques, strategies, and practical applicatio…
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Benoit Jacques·Mar 1, 2026·12 min readGoogle Ads Tracking Down: Protect Your Smart Bidding
Discover how data exclusion protects your Smart Bidding during a Google Ads tracking outage. Complete guide with step-by-st…
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Carla·Feb 23, 2026·15 min readNeuromarketing: definition, origins, and applications
Discover neuromarketing: how neuroscience is revolutionizing marketing. Definition, techniques, and concrete applications t…
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Carla·Feb 14, 2026·11 min readNeuromarketing vs. Traditional Marketing: The 2026 Guide
Discover how neuromarketing is revolutionizing traditional marketing. Techniques, ROI, and practical applications for SMBs.…
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Carla·Feb 9, 2026·18 min readABM in B2B: Converting Account-Based Marketing Strategies
Discover how to maximize the impact of your B2B account-based marketing. Strategies, tools, and KPIs to effectively target …
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Carla·Dec 29, 2025·5 min readWhy your CAC is skyrocketing and how to optimize it?
Is your Customer Acquisition Cost increasing? Discover practical strategies to reduce your CAC, improve your conversions, a…
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Carla·Dec 23, 2025·5 min readWhat is Unified ID 2.0?
Unified ID 2.0: Definitions, Use Cases, Compliance, and Measurement. A pragmatic approach for more effective and privacy-co…
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Carla·Dec 17, 2025·6 min readE-commerce CRO: Strategies to Boost Your Conversions
Discover the best CRO strategies to improve your e-commerce site's conversion. Expert tips to increase your online sales.
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Benoit Jacques·Nov 24, 2025·4 min readCreator Partnerships Google Ads: the Game-Changing Beta
Creator partnerships Google Ads is launching in beta. Collaborate with creators, promote their videos as ads, and finally a…
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Benoit Jacques·Nov 20, 2025·8 min readBing Ads: A Practical Guide to Profitable Search
Avoid hidden display, structure your campaigns, and boost value with Bing Ads. Method, tips, and checklists for B2B decisio…
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Carla·Nov 11, 2025·4 min readAndromeda: all You Need to Know about Meta’s Future AI Engine
Andromeda, Meta's new feature, is revolutionizing ad delivery. Impacts, best practices, and a 30-day plan to boost your cam…
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Carla·Nov 3, 2025·9 min readIndirect Conversions: the Google Ads Guide
Understand Google Ads indirect conversions to better allocate your budgets, analyze your customer journeys, and boost Googl…
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Carla·Oct 26, 2025·5 min readMarketing Budget Allocation: Try the Simulator
Simplified Marketing Budget Allocation: Our simulator estimates your SEO, SEA, and SMA budget based on your objectives. Pra…
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Carla·Oct 6, 2025·6 min readDonutz Digital Turns 10: our Vision as a Digital Marketing Agency
Donutz Digital celebrates its 10th anniversary. Discover our vision as a digital marketing agency (SEO, SEA, SMA) to help a…
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Carla·Sep 29, 2025·5 min readMatch Rate: What is it, and What is a Good Score in B2b/B2c?
What is a good match rate in B2B and B2C? Benchmarks, key factors, and tips to boost your matching rate with first-party da…
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Carla·Sep 22, 2025·7 min readThe Rise of E-commerce Subscriptions: how Brands Build Long-Term Loyalty
Discover how to transform e-commerce subscriptions into a true customer experience: personalization, content, service, and …
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Ophélie·Sep 15, 2025·6 min readSearch Generative Experience: Adapting your Google Ads
Search Generative Experience is a game-changer: fewer SEO clicks, more pressure on Google Ads. Our method to protect your b…
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Carla·Sep 8, 2025·9 min readBounce Rate: GA4 Definition and Method to Improve It
Understanding and Reducing Bounce Rate with GA4: Interpretation, Real Causes, and Actionable Method to Turn Your Visits int…
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Carla·Sep 1, 2025·8 min readSEO Keywords: the Clear and Profitable Method
Choose your SEO keywords like a pro: intent, tools, SERP, prioritization, and optimization. Donutz Digital practical guide.
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Carla·Aug 25, 2025·7 min readWhat CEOs Expect from a CMO
The Pragmatic Guide for CMOs: Data, Strategy, ROI, and Digital Marketing Aligned with CEO Expectations, with Actionable Met…
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Carla·Aug 18, 2025·10 min readMarketing Budget: Successful Allocation
Acquisition, branding, retention: how to allocate your marketing budget to maximize growth and profitability. Method, tools…
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Carla·Aug 5, 2025·5 min readFlywheel Approach: Boosting Growth beyond the Funnel
Learn how to transition from the funnel to the flywheel approach to retain customers, reduce acquisition costs, and acceler…
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Carla·Jul 28, 2025·5 min readUltimate Pinterest Ads Guide 2025
Learn how to launch, optimize, and measure your Pinterest Ads to drive more traffic and sales. The 2025 guide every markete…
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Benoit Jacques·Jul 22, 2025·6 min readGoogle Ads Logo Extension: Increase CTR & Brand Awareness
Discover the Google Ads logo extension to improve your click-through rate and strengthen your brand image. Complete guide w…
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Carla·Jul 14, 2025·4 min readProduct Feed: an Essential SEA Asset
In terms of SEO, your product feed is the oil that keeps the engine running. Without a clear, complete, and updated product…
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Carla·Jul 4, 2025·3 min readROAS vs. COS: the KPIs to Track for your Ad Campaigns
Boost your margin and revenue: combine ROAS & COS with Donutz Digital's expertise in paid search/social. Turn your ads …
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Carla·Jun 23, 2025·4 min readCMO Guide: Collaborating with a Marketing Agency
CMO: Looking to make the most of a collaboration with a marketing agency? This guide provides you with the keys (and pitfal…
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Carla·Jun 16, 2025·3 min readSocial Ads or Google Ads: which Lever to Choose for your Marketing Objectives?
Hesitating between Social Ads and Google Ads? Discover the strengths, weaknesses, and synergies between these two levers to…
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Carla·Jun 10, 2025·4 min readSummer 2025 Trends According to Pinterest
Pinterest has spoken, and summer 2025 is shaping up to be sensory, stylish, and (a bit) disconnected. We decode the 6 key t…
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Carla·May 26, 2025·4 min readHow to Adapt your Marketing Globally?
Want to conquer new markets? Discover our practical (and no-nonsense) advice for adapting your marketing internationally.
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Carla·Apr 28, 2025·5 min readHow to Structure a High-Performing Marketing Team for a Scale-Up?
Prepare your marketing team to support rapid growth! Discover how to effectively structure, recruit, train, and equip your …
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MJ·Mar 25, 2025·4 min readWhat are UTM Parameters? Complete Guide to Tracking and Implementation
UTM parameters are essential tracking tools that allow marketers to identify the source, medium, and campaign information f…
Read more →MJ·Mar 25, 2025·4 min readWhat Are UTM Parameters? Complete Guide to Tracking & CRM Implementation
UTM parameters are essential tracking tools that allow marketers to identify the source, medium, and campaign information f…
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MJ·Jul 17, 2023·3 min readTutorial: Setting Up Automatic Ad tracking for HubSpot in Google Ads
Tutorial: Setting Up Automatic Ad tracking for HubSpot in Google Ads This tutorial will guide you through setting up Ad tra…
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MJ·Jul 3, 2023·5 min readBoost Website Rankings With Low Hanging Fruits SEO
Are you looking for a fast and easy way to improve your website’s rankings in search engine results? Low-hanging frui…
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MJ·Mar 30, 2023·10 min readChatGPT for SEO: 15 Safe Ways to Optimize Your Strategy
In today’s digital age, having a solid online presence is critical for businesses to succeed in the long run. Search …
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MJ·Feb 6, 2023·9 min readTop 8 Best Dublin PPC Agencies
In the bustling digital landscape of Dublin, businesses are in constant pursuit of strategies that will catapult them to th…
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MJ·Feb 2, 2023·20 min readTop 20 Affordable SEO Tools to Boost Your Search Rankings on a Budget
SEO · 2026 Guide Top 20 Affordable SEO Tools to Rank on a Budget The free and low-cost SEO software our team actuall…
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MJ·Jul 13, 2021·5 min read6 Google Ads Tips To Get Through The Corona Virus Crisis
For those companies who find themselves in a position in which Google Ads campaigns are set to continue, below are our tips…
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MJ·Mar 30, 2021·11 min readYour Guide To Google Ads For Irish Hotels
If you’re a marketing manager in a hotel, Donutz Digital feel your pain. We dislike Online Travel Agents (OTAs) as much as …
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MJ·Mar 30, 2021·6 min readHow to optimize Google Shopping feed and double ROAS
How we’ve helped an e-commerce to optimise its Google Shopping feed and go from an ROAS of 3 to 7.
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