Fraud Blocker
European Programmatic Agency

Extend your reach with display, CTV, audio & DOOH.

We help ambitious brands scale across the continent by leveraging the most advanced programmatic tools and European DSPs.

Displaybanners & rich media
CTVconnected TV
Audiostreaming & podcasts
DOOHdigital out-of-home
Trusted by 100+ brands across Europe
Our programmatic services

Reach the right audience, at the right moment, across every channel.

We help brands in every sector move beyond generic media plans and build high-performing programmatic strategies that adapt.

Strategic media planning & buying

We design and execute media plans aligned with your goals, ensuring efficient ad spend across the right channels.

Omnichannel, cross-device campaigns

We run seamless campaigns across CTV, display, native, video, audio and DOOH, optimised for every screen.

Audience segmentation & targeting

We identify and reach your ideal audiences with advanced data segmentation and behavioural targeting.

Transparent reporting & optimisation

Full-funnel visibility with real-time dashboards and continuous performance tuning to maximise results.

Our results

Proven programmatic performance across Europe

We help brands from all verticals move beyond generic media plans and build high-performing programmatic strategies that scale.

Eric Bompard
+246%
increase in revenue in 3 months
See full case
MarketsFrance, UK, USA, Europe
Result+246% increase in revenue in 3 months
ProjectFull-funnel Meta Ads + Google Ads + Programmatic
How we launch high-performing programmatic ads

A simple, fast and structured 4-step onboarding.

Audit & assessment

We build a 360° media approach: platform mix, creative positioning, audience clustering and targeting algorithms.

Strategic proposal

We define the funnel stages, content themes, target groups and multi-platform strategy.

Commercial offer

We launch agile with a test & learn methodology: weekly iterations, creative rotation and monthly reviews focused on ROAS, customer acquisition and lifetime value.

Launch & optimisation

Weekly optimisations, monthly strategic reviews and full quarterly reports, focused on return on ad spend, customer acquisition, lifetime value and traffic volumes.

Testimonials

What CMOs and CEOs say about working with us

Real partnerships. Real accountability. Results that move the needle.

“The Donutz team is highly professional and hands-on in its approach. Decathlon Ireland took a fully digital approach to our opening strategy, and its success was certainly strengthened by Donutz’s expertise in digital marketing.”

Sean, Decathlon
Sean – CMODecathlon

“Thanks to Donutz Digital’s work, the client saw revenue growth from its advertising campaigns. The team provides strategic support on a global scale and daily assistance from specialists. Donutz Digital shows strong adaptability and impressive project management.”

Q
Quentin – CMOPoupette St Barth
FAQ

Frequently asked questions on programmatic advertising

All you need to know about programmatic advertising.

Why choose programmatic advertising?
Programmatic advertising is the future of media buying: fast, intelligent, and highly targeted. It is based on technology that enables ads to be bought and displayed in real time (RTB, real-time bidding), reaching the right people, at the right time, in the right places. Instead of manually booking ad space, algorithms analyze behavioral data to deliver ads where they are most likely to perform. The result? Less wasted budget, ultra-precise targeting, and better overall campaign efficiency.
How does a programmatic campaign with Donutz start?
Every campaign starts with a real conversation. Our goal is to fully understand your business challenges: are you looking to boost sales, improve brand awareness, or reach a new audience segment? Once your objectives are clear, we build a custom media strategy: the right formats (static banners, video, interactive ads), the right platforms (websites, apps, social media), the type of targeting, and your budget. We also support you with creative messaging and KPIs, then closely monitor results to optimise in real time.
What ad formats do you use?
We believe the format should adapt to the goal, not the other way around. Depending on your objectives we can activate display banners (standard or responsive) for quick reach at a lower cost, rich media formats for interactive and engaging experiences, in-feed or out-stream video for storytelling or brand image, and mobile-specific formats designed for smooth, impactful smartphone experiences. Whatever the format, we ensure consistency between your message, your brand identity, and the platform where the ad is served.
How do you target audiences?
This is where programmatic really shines. We go beyond basic demographics, blending data from browsing behavior, purchase intent, interests and contextual signals to build refined segments: affinity or interest-based targeting, behavioral targeting (cart additions, product views), lookalike audiences to scale, and contextual targeting so your ads appear in relevant environments. Everything is done in compliance with GDPR, with brand safety tools in place.
How transparent are you regarding fees and media spend?
We offer full transparency on fees, media spend, and any markups. There are no hidden costs, everything is clearly explained upfront. All advertising accounts are created in your company name, so you retain full ownership of your campaigns, data, and performance history. For us, transparency is not optional, it is the foundation of trust.
How do you ensure brand safety and quality ad placements?
Brand safety is a top priority. We use advanced tools including blocklists, sensitive content filters, and continuous monitoring of ad placements. You receive detailed reports by domain or site, and we can apply additional protection measures at any time if your brand operates in sensitive sectors or has stricter requirements. We make sure your ads appear in the right place, every time.
Still have a question?We’re happy to help.
Book a free call

Let’s build your programmatic ads engine

Need to expand in Europe? Want high-impact media with full control?

Talk to a programmatic ads strategist

Senior specialist on the call, no lock-in, a clear plan to start.

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