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Creative Studio · Europe · Built for paid

Your in-house creative studio, built to make paid social convert.

Statics, video, UGC and motion, produced in-house by creatives who sit next to your media buyers. Every asset is built to stop the scroll and drive conversions on Meta, TikTok and Instagram.

A senior paid social specialist on the call. No lock-in. Just a clear first step.

100+European brands scaled on paid social
In-housecreative studio, multilingual and fast
Seniorspecialists, no junior handlers
Statics · Video · UGC · Motion — built for performance

Recent results from European brands

Eric Bompard paid social case study
Eric BompardParis
+436%revenue growth vs last year
Goal exceeded
Category: FashionMarket: France
Audilo paid social case study
AudiloHearing care
+23%increase in Meta Ads profitability
-7%decrease in ad spend
Category: HealthMarket: France
Feeli paid social case study
feeli
+221%revenue growth in 12 months
3.2xROAS on Meta Ads
Category: SupplementsMarket: Europe
The new reality

Targeting is dead. Creative is the new targeting.

Detailed audience targeting is fading. Broad targeting plus Meta’s AI, now supercharged by Andromeda, decides who sees what. The lever that actually moves performance is the creative you feed it.

Win the creative, win the auction.

Old wayMicro-targeting
Age 25–34
Women
Paris
Interest: Yoga
New wayMeta AI + Andromeda

Finds who’s most likely to act

What really winsCreative
Creative A3.4x
Creative A
Creative B1.2x
Creative B
Creative C5.6x
Creative CWinner
Creative D1.0x
Creative D
Winner takes the budget

Broad beats micro-targeting.

Modern delivery finds your buyers better than manual audiences ever could, as long as you give it enough signal. That signal is creative.

Andromeda changes the game.

Meta’s new retrieval engine evaluates far more creatives against far more people. More high-quality variations means more winning matches you could never target by hand.

Volume and variety win.

One hero video isn’t a strategy. We ship batches of angles, hooks and formats every week, and let the data crown the winners.

Media and creative, together

Most brands run ads on one side and creative on the other. That gap is where budget dies.

On Meta, TikTok and Instagram, creative is the number one lever of performance, not targeting. Yet most advertisers manage their paid social one way and their creative another. Two teams, two agendas, zero synergy.

Without a real creative studio
  • Creative made with no knowledge of the algorithm
  • Long delays between brief and going live
  • Formats that do not fit paid placements
  • No creative testing, so no real optimisation
  • Strategy and content pulling in different directions
With the Donutz Creative Studio
  • Creative designed from day one to perform in paid
  • Production built into your campaign management
  • Formats optimised for Feed, Stories, Reels and TikTok
  • Systematic A/B creative testing
  • One team, one vision, one goal: conversion
The Donutz Creative Studio

An in-house studio that feeds the algorithm

Creative is now the targeting, so we treat it like a performance discipline, not an afterthought. Our European studio, AI-assisted, ships high volumes of on-brand creative in every language, aligned with your media strategy.

Static product creative
Static
UGC creative
UGC
Hero UGC creative9:16
Static lifestyle creative
Static
Hook rate8.4%+18%Thumb stop91%+23%CPA€7.21-32%ROAS4.8x+41%Winner

Volume, on demand

Batches of video, static and UGC-style creative every week, so testing never stalls and the algorithm never runs dry.

Multilingual by default

French, English, Lithuanian, Italian, Portuguese and more, with real cultural adaptation, not just translation.

Tracked by creative KPIs

We measure Hook Rate, CTR and CPA per creative right in your ad accounts, and pour budget into the winners.

Bypass the design bottleneck

AI lets us produce and iterate in days, not the weeks a design agency needs. Winning ideas ship fast.

A look at the work

Creative built to stop the scroll

A glimpse of what our studio ships for European brands. Video, static and UGC, all designed to perform in the feed.

Made for the feed

Thumb-stopping hooks in the first 2 seconds.

Tested. Measured. Scaled.

We test, learn and scale what actually works.

Built for European brands

Local insights. Global standards. Real performance.

This month — Creative impact
+27%
ROAS
4.8%
Hook rate
1.9%
CTR
€134K
Revenue driven
Static and UGC ad creatives produced by the Donutz creative studio
WINNER · 3.2x ROAS
Hook rate8.4% CTR2.3%
One studio, every format

Everything your campaigns need. In one place.

Every creative type your paid social needs, produced by the same people who run your campaigns.

Static SMA creative

Visuals built to stop the scroll and earn the click. Optimised for every placement, Feed, Carousel and Stories, with tested messaging and a clear visual hierarchy.

Paid-ready video

Video engineered for paid performance: a hook in the first three seconds, built-in CTA, subtitles, vertical and square. Made for Reels, TikTok Ads and Stories.

UGC, user generated content

Authentic content shot by real creators. The format that consistently drives the best cost-per-result on Meta and TikTok.

Motion design & animation

Animated visuals that grab attention without a full video budget. Perfect for awareness, product launches and retargeting.

Creative performance, measured

We know which creative actually drives revenue

Guessing which ad works is expensive. Our in-house software tracks every creative you run: Hook Rate, thumb-stop, CTR, CPA and ROAS per asset, tied back to your CRM and sales data.

Every batch gets a clear read on what to scale and what to kill, so budget always flows to the winners, not the guesses.

CRM & Sales

Connected

Performance

Tracked per asset

Winners

Automatically found

Budget

Flows to winners

Performance par créative — Meta Ads
10 créatives · 23 760 € dépensés · 430 leads · 978 MQL · 28 clients
1–30 Apr 2024ColonnesTop 15
Créative
Hook
Thumb-stop
CTR
CPA
ROAS
N°23 · #EcranTrésorerie · ABO-1235
10%
18%
1.8%
10 €
4.2x
N°18 · #AvisClientAlliance · 161-2026
13%
20%
2.1%
8 €
3.6x
N°8 · #AvisClientAlliance · 118-9517
8%
12%
1.2%
18 €
2.8x
N°8 · #AvisClientAlliance · 131-1912
9%
14%
1.3%
15 €
2.6x
Budget reallocated to top performers+27% revenue increase this month
+27%
Revenue increase on scaled creatives
-34%
Wasted spend eliminated
2.4x
Better ROAS on winners
5h+
Saved per week on manual reporting
Our process

From idea to live in days, not weeks

No silos, no endless back-and-forth. One integrated team takes your creative from brief to live, and keeps optimising.

01

Creative brief

We analyse your audience, offer and campaign goals, then map the creative angles most likely to win in your market.

02

Production

Our team produces your assets, statics, video, UGC or motion, in every format each placement needs.

03

Review & adjust

You review, we refine. The goal is ready-to-ship creative, not endless revision loops.

04

Test & iterate

We read the creative data. What works, we scale. What does not, we replace. Continuously.

Insights feed the next cycle
FAQ

Creative studio questions

Everything you need to know about working with the Donutz Creative Studio.

Do I have to be a Donutz client to use the Creative Studio?
The studio works best alongside our paid social management, because creative and media share the same data. But we can also produce creative for brands running media elsewhere, tell us about your setup.
Can you produce creative in several languages?
Yes. Our European studio ships on-brand creative in multiple languages, so you can run one campaign or scale across every market you sell in.
How do you measure creative performance?
Every asset is built as a test: creative hypothesis, target metric, iteration. We track hook rate, thumb-stop, CPA and ROAS by creative, and double down on the winners.
Can you rework our existing creative?
Absolutely. We adapt, re-edit and refresh assets you already have to fit each placement and get more performance out of them.
What formats do you produce?
Statics, paid-ready video, UGC and motion design, all optimised for Feed, Stories, Reels and TikTok.
How fast can you deliver?
Because creative and media sit in the same team, we go from brief to live in days. Volume scales with your cadence, one asset or fifty.
Still have a question?We’re happy to help.
Book a free call

Let’s build your cross-border social ads engine

Book a free, no-strings audit. We’ll look at your accounts, funnel and creative, and show you where the fastest wins are.

Book a free growth call

Senior specialist on the call, no lock-in, a clear plan to start.

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