Uncategorized
Decathlon: Launch of a new shop in Ireland
Generate +280% online turnover over 12 months.
Google Ads Agency
European Google Ads Agency
Looking for a Google Ads agency that can tackle the challenges of online acquisition? From Smart Bidding and Pmax to Generive Ads, Server Side Tracking, GA4, and Datafeed Optimization, the landscape has never been more complex. Join forces with an international team of experts who excel at generating leads, boosting orders, and maximizing profits for your business. Let’s conquer Google Ads together!
Why Work with us?
Donuts come in all shapes, flavours and prices. So why should you choose ours? We share our recipe with you.
Unparalleled European Expertise
With boots on the ground in key markets like France, Ireland, Germany, Poland, Lithuania, Spain, Portugal and Italy, we navigate local nuances with ease.
Full-Service Google Ads
We take care of everything, so you can concentrate on achieving your goals and driving success
Global Network
Take advantage of the expertise of our 20 in-house experts and our European network of digital experts.
One-stop shop
We handle it all. One agency, one contact, maximum ROI across Europe.
Hmmm, Donutz!
"...the consistent support from our team throughout the project, were clear indicators of the agency's steadfast commitment to its clients."
We have greatly enjoyed our collaboration with Donutz. The value proposition, centred around tangible ROI KPIs from the very first meeting, the calibre and synergy of the various areas of expertise, and the consistent support from our team throughout the project, were clear indicators of the agency’s steadfast commitment to its clients.
Adrien Coussa
CEO & Cofounder
"The team is very professional and responsive".
We have been working with the Donutz agency for several years now and they have really supported and boosted our growth. We work with them on different subjects: Google Ads, Facebook Ads, but also tracking and reporting in general. It’s a real asset for us because we can call on their different experts depending on our needs at any given time. The team is very professional and responsive with a really nice relationship and they are very flexible to adapt perfectly to the needs of their clients.
Barbara
Head of Marketing Performance
"Working with Donutz has been an absolute pleasure and I would recommend their services."
The team at Donutz is very professional and hands-on with their approach. Decathlon Ireland took a full digital approach to our opening strategy and the success of this strategy was definitely boosted by Donutz expert knowledge in digital marketing.
Sean
Head of eCommerce
Search Engine Advertising
Our Google Ads Services
Digital Marketing Consulting
Search campaign management
Shopping ads management
Retargeting Campaign Management
Results from our active clients
Generate more revenue with our Google Ads agency
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The process
How to start with our Google ads services?
4 small steps to start your campaigns.
1. Audit and Evaluation
Our experts evaluate your business, your potential and your growth opportunities on Google ads.
2. Strategic proposal
Presentation of the Google ads audit (if existing account) and our strategic recommendation for your PPC campaigns.
3. Commercial proposal
Shop around and select the Google ads, tracking, etc. services you need.
4. Launching the project
Our experts take care of the management of the campaigns and their optimization. The first 3-month period allows us to deploy the plan, which is challenged each quarter during the QBR.
Take a yummy bite!
FAQs
Frequently asked questions
How does Google ads work?
Google Ads is a PPC (pay per click) solution, which is a very popular type of online advertising and is still the most effective solution.
Technically, Google ads allows you to place a sponsored link (ad) at the top of a Google search on the keyword of your choice, or to display a banner (Display) anywhere on the internet. When a user searches for you and clicks on your ad and visits your site, your company is charged a cost per click (CPC). The price per click is an auction with your competitors.
The purpose of advertising on Google ads is to get users to click on your ad and then perform another desired action, such as making a purchase, signing up for a blog or contacting your business.
Read more in our article on Google ads and how to choose a good agency
What is your average ROAS?
It is impossible to answer this question, every company is different and has different objectives. You can have a ROAS of 2 and be totally profitable. You can have a ROAS of 12 and lose money.
What makes you different from other Google Ads agencies?
Many Google ads agencies use the same formula to get satisfactory results for their clients. This copy and paste method of PPC advertising hinders business growth and could cost your business countless dollars in untapped revenue.
At Donutz, we ensure that each client receives a tailored Google Ads strategy with their specific goals and desired results in mind.
We provide quarterly strategies based on our research, testing and results to ensure that you are always reaching the right audience with the right message at the right time.
Many ATS agencies consider their work done once they generate a form submission, but at Donutz we track profits and work with your CRM and sales team to ensure we generate quality, valuable leads. Our team members are able to connect your Google ads account to your CRM (Hubspot, Salesforce, Pipedrive, and other tools) to ensure that we are able to optimise the most valuable leads in real time.
We also have development skills that allow us to create custom tools via scripts or the Google ads API for your needs and further automate your Google ads campaigns, save time and put more effort into analysing your business, share insights and provide you with the best advice on how to reach your goal and beyond.
And finally, the most important point: WE NEVER GIVE UP.
The only possible outcome for Donutz is the success of your campaigns and we do everything in our power to develop your sales.
Are you certified?
Yes, our experts are all certified and we have Google Partner certification at agency level. Ex Partner Premier, but we explain why here.
Do you offer guarantees?
We believe in the value and quality of our work, but we cannot guarantee specific results on Google ads. There are many external factors that can influence the performance of your campaigns. However, if you have existing data, we can help you predict the possible impact with good reliability. We always do this forecast work before we make a proposal.
Indeed, we have no interest in supporting Google ads projects where we are not convinced of bringing a positive ROI.
Finally, you should also know that Google has appointed us as a Premier Partner because we have demonstrated that our methods work.
What is PROAS
PROAS is the optimization of campaigns for profit. It stands for Profit Return On Ads Spend. Profit on advertising expenditure.
How do you charge?
Each Google ads project we take on is tailor-made for each client. Our agency fees generally start from £750/month for lead generation projects, and £1500/month for e-commerce projects. However, our offers are always calculated so that our results pay for our running costs.
We are always profitable. Please contact us to get a better idea of how much Google ads will cost you and the results you can expect.
We also offer a performance model for eligible businesses where we pay ourselves on the additional profit we generate for you.