2020 - 2021
The easyblue mission started with an in-depth study of their business to define :
- the strategy to adopt in the face of competition
- an estimate of their performance and the evolution of their performance over time (Saas, Cohort)
Our daily actions :
- We help them develop their search campaign and capture maximum impressions and clicks to maximise their conversion volume
- We support them in monitoring each stage of their sales tunnel and in optimising it
- We set up smart bids to take full advantage of Google’s automation
- We help them on a daily basis to keep the campaigns up to date in a fast moving Google ads environment.
- We experiment regularly to get more performance.
- We help them launch new products.
- +118% of leads in YoY in 2021.
- CPA down -47%.