Paid Advertising


Google Ads

Project Timeline

2020 - 2021


Project overview

Before Easyblue, RC Pro was opaque and not very reliable. But that was before Eugen and FX, the two founders, put their two cents in and came up with a clear, reliable and, above all, glitch-free RC Pro solution. Our mission? To help them find their customers on Google ads, in a HYPER-competitive environment with advertisers with deep pockets.


The easyblue mission started with an in-depth study of their business to define :

  • the strategy to adopt in the face of competition
  • an estimate of their performance and the evolution of their performance over time (Saas, Cohort)

Our daily actions :

  • We help them develop their search campaign and capture maximum impressions and clicks to maximise their conversion volume
  • We support them in monitoring each stage of their sales tunnel and in optimising it
  • We set up smart bids to take full advantage of Google’s automation
  • We help them on a daily basis to keep the campaigns up to date in a fast moving Google ads environment.
  • We experiment regularly to get more performance.
  • We help them launch new products.

The results

  • +118% of leads in YoY in 2021.
  • CPA down -47%.