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Paid Social Agency · Europe · Creative-led

Your European paid social agency, where creative is the growth engine.

We drive growth for ambitious brands across Europe with creative-led paid social campaigns on Meta, TikTok and LinkedIn. In-house creative. Senior experts. Real results.

A senior paid social specialist on the call. No lock-in. Just a clear first step.

200+European brands scaled on paid social
In-housecreative studio, multilingual and fast
Seniorspecialists, no junior handlers
Data-driven. Creative-led. Performance-proven.

Recent results from European brands

Eric Bompard paid social case study
Eric BompardParis
+436%revenue growth vs last year
Goal exceeded
Category: FashionMarket: France
Audilo paid social case study
AudiloHearing care
+23%increase in Meta Ads profitability
-7%decrease in ad spend
Category: HealthMarket: France
Feeli paid social case study
feeli
+221%revenue growth in 12 months
3.2xROAS on Meta Ads
Category: SupplementsMarket: Europe
The new reality

Targeting is dead. Creative is the new targeting.

Detailed audience targeting is fading. Broad targeting plus Meta’s AI, now supercharged by Andromeda, decides who sees what. The lever that actually moves performance is the creative you feed it.

Win the creative, win the auction.

Old wayMicro-targeting
Age 25–34
Women
Paris
Interest: Yoga
New wayMeta AI + Andromeda

Finds who’s most likely to act

What really winsCreative
Creative A3.4x
Creative A
Creative B1.2x
Creative B
Creative C5.6x
Creative CWinner
Creative D1.0x
Creative D
Winner takes the budget

Broad beats micro-targeting.

Modern delivery finds your buyers better than manual audiences ever could, as long as you give it enough signal. That signal is creative.

Andromeda changes the game.

Meta’s new retrieval engine evaluates far more creatives against far more people. More high-quality variations means more winning matches you could never target by hand.

Volume and variety win.

One hero video isn’t a strategy. We ship batches of angles, hooks and formats every week, and let the data crown the winners.

Why Donutz

Media and creative under one roof

We combine senior media expertise with in-house creative to build campaigns that perform, scale and drive real profit.

Your dedicated team
Paid social strategistSenior · 10+ yrs
Media buyerSenior · certified
Creative leadIn-house · hands-on
Meta CertifiedGoogle PartnerNo juniors

Senior specialists only

Certified paid social experts run your account hands-on. No junior handlers, no outsourcing.

Donutz creative example

Creative built to perform

An in-house studio, AI-assisted, produces the volume and quality the algorithm rewards, on brand, in every language.

ROAS5.2x
Revenue€2.4M▲ 32%
Pipeline€3.1M
CPA€18.4▲22%
Purchases18,693▲28%

Profit, not vanity metrics

We optimise to pipeline and ROAS, tracked to your CRM and sales data, not likes and reach.

200+European brands scaled
15M+Ad spend managed
12Markets covered
5.2xAverage ROAS
The Donutz Creative Studio

An in-house studio that feeds the algorithm

Creative is now the targeting, so we treat it like a performance discipline, not an afterthought. Our European studio, AI-assisted, ships high volumes of on-brand creative in every language, aligned with your media strategy.

Static product creative
Static
UGC creative
UGC
Hero UGC creative9:16
Static lifestyle creative
Static
Hook rate8.4%+18%Thumb stop91%+23%CPA€7.21-32%ROAS4.8x+41%Winner

Volume, on demand

Batches of video, static and UGC-style creative every week, so testing never stalls and the algorithm never runs dry.

Multilingual by default

French, English, Lithuanian, Italian, Portuguese and more, with real cultural adaptation, not just translation.

Tracked by creative KPIs

We measure Hook Rate, CTR and CPA per creative right in your ad accounts, and pour budget into the winners.

Bypass the design bottleneck

AI lets us produce and iterate in days, not the weeks a design agency needs. Winning ideas ship fast.

A look at the work

Creative built to stop the scroll

A glimpse of what our studio ships for European brands. Video, static and UGC, all designed to perform in the feed.

Made for the feed

Thumb-stopping hooks in the first 2 seconds.

Tested. Measured. Scaled.

We test, learn and scale what actually works.

Built for European brands

Local insights. Global standards. Real performance.

This month — Creative impact
+27%
ROAS
4.8%
Hook rate
1.9%
CTR
€134K
Revenue driven
Static and UGC ad creatives produced by the Donutz creative studio
WINNER · 3.2x ROAS
Hook rate8.4% CTR2.3%
Creative performance, measured

We know which creative actually drives revenue

Guessing which ad works is expensive. Our in-house software tracks every creative you run: Hook Rate, thumb-stop, CTR, CPA and ROAS per asset, tied back to your CRM and sales data.

Every batch gets a clear read on what to scale and what to kill, so budget always flows to the winners, not the guesses.

CRM & Sales

Connected

Performance

Tracked per asset

Winners

Automatically found

Budget

Flows to winners

Performance par créative — Meta Ads
10 créatives · 23 760 € dépensés · 430 leads · 978 MQL · 28 clients
1–30 Apr 2024ColonnesTop 15
Créative
Hook
Thumb-stop
CTR
CPA
ROAS
N°23 · #EcranTrésorerie · ABO-1235
10%
18%
1.8%
10 €
4.2x
N°18 · #AvisClientAlliance · 161-2026
13%
20%
2.1%
8 €
3.6x
N°8 · #AvisClientAlliance · 118-9517
8%
12%
1.2%
18 €
2.8x
N°8 · #AvisClientAlliance · 131-1912
9%
14%
1.3%
15 €
2.6x
Budget reallocated to top performers+27% revenue increase this month
+27%
Revenue increase on scaled creatives
-34%
Wasted spend eliminated
2.4x
Better ROAS on winners
5h+
Saved per week on manual reporting
What we run

Creative, Media. Data. One engine that scales.

We turn attention into revenue across every platform through our proven performance system.

CreativeMediaData
Proven performance system
Scalable revenue

Meta

High-volume creative that converts and scales.

TikTok

Short-form. Fast hook. Real impact.

LinkedIn

Quality pipeline over vanity metrics.

YouTube

Video impressions that drive action.

Pinterest

Full-funnel impact at lower cost.

Snapchat

Reach new audiences with native creative.

Spotify

Audio that connects. Engagement that lasts.

Proven performance system.One engine. Every platform. Real results.
See our client results
How we work

A creative-led growth loop.

We combine sharp strategy, bold creative and real-time data to turn attention into scalable revenue.

01

Audit & Strategy

We dive deep into your business, audience, funnel and data to find the highest impact opportunities.

02

Creative Sprint

Our studio creates a first batch of concepts, hooks and formats built to stop the scroll and drive action.

03

Launch & Learn

We launch across the right channels and learn fast. Data is reviewed every week to spot what’s working.

04

Scale Winners

We invest more budget in what works and scale across Europe, in-language, market by market.

Insights feed the next cycle
Client stories

What European brands say about us.

Real partnerships. Real accountability. Results that move the needle.

★★★★★

“The team at Donutz is very professional and hands-on with their approach. Decathlon Ireland took a full digital approach to our opening strategy and the success of this strategy was definitely boosted by Donutz expert knowledge in digital marketing.”

Sean, CMO at Decathlon
Sean
CMO · Decathlon
★★★★★

“The Donutz agency consists only of seniors, making it unique. The teams are true specialists in their fields. I saw Donutz as an extension of Arthur, not just a service provider. I highly recommend them.”

Emilie, CMO at Arthur
Emilie
CMO · Arthur
★★★★★

“It’s a real asset for us. We can call on their experts as needed. The team is professional and responsive. They are flexible and adapt well to clients’ needs.”

Barbara, Growth Manager at Le Collectionist
Barbara
Growth Manager · Le Collectionist
★★★★★

“Donutz have had a huge impact on our online advertising from day one. Top-tier service and excellent weekly advice from our dedicated rep, and we are extremely pleased with the results. Highly recommended for anyone seeking in-depth expertise on advertising online.”

IH
Irish HomeCare
Google review
★★★★★

“An extraordinary mix of engineering and creativity. For two years Donutz has been a real support, especially in this era of algorithm chaos. The analysis is rigorous and deep, and the moment we hit a blocker, ideas pour out and action follows. All in a genuinely human atmosphere. An incredible partner.”

AS
Anne-Fleur Saraux
Google review
★★★★★

“MJ and Zivile are very skilled digital marketers. We have worked with them for years and have been happy with the results.”

EG
Elizabeth S. Goldspink
Google review
★★★★★

“A great digital agency and great people who do solid work. Onboarding was a little tricky because our business and tech stack are unusual, but we got there, and now everything runs perfectly. Highly recommend.”

PM
Philippe Meyralbe
Google review
FAQ about European paid social

Frequently asked questions.

Clear answers to the most common questions about our approach to paid social.

Which social networks do you cover?

We manage paid social on Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Snapchat and YouTube, plus emerging placements when they fit your audience.

We match the channel mix to where your buyers actually spend attention, and run it all with one aligned creative and media strategy.

Platforms we work with
MetaTikTokLinkedInYouTubePinterestSnapchatSpotify
Isn’t detailed targeting the most important thing?

Not anymore. On Meta especially, broad targeting plus the algorithm, now powered by Andromeda, outperforms manual audiences when you feed it strong, varied creative. Creative has become the real targeting lever.

Can you produce the creative too?

Yes, that’s our edge. Our in-house European studio produces video, static and UGC-style creative at volume, in every language, tracked by Hook Rate, CTR and CPA per creative. No dependency on a separate design agency.

How does a collaboration start?

With a free audit of your accounts, funnel and past creative. We spot quick wins and the biggest opportunities, then agree a clear plan, targets and a first creative batch.

Who works on my project?

A dedicated, senior team of 1 to 5: a strategist, channel specialists and creatives from our studio. Senior practitioners, hands-on, no junior handlers and no outsourcing.

How do you handle international social ads campaigns?

We run in-language, in-market campaigns across Europe with one consistent strategy, adapting creative culturally, not just translating it. One team, every market.

Still have a question?We’re happy to help.
Book a free call

Let’s build your cross-border social ads engine

Book a free, no-strings audit. We’ll look at your accounts, funnel and creative, and show you where the fastest wins are.

Book a free growth call

Senior specialist on the call, no lock-in, a clear plan to start.

Ready to grow across Europe? Free call with a senior specialist. No lock-in. Book a free growth call
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