Articles by the author
This Week in Digital Marketing: AI Shopping, Engagement Crashes & Ad Platforms Gone Wild
Meta's AI shopping assistant launches, engagement crashes across Instagram and LinkedIn, OpenAI's ad platform lacks attribution, and TikTok unveils premium placements. Your weekly digital marketing roundup.
Neuromarketing: Eye-Tracking, fMRI, EEG and GSR Explained
Discover the 4 key neuromarketing tools (eye-tracking, fMRI, EEG, GSR) to understand customer behaviour and optimise your marketing campaigns.
AI Shopping, Brand Identity Myths, and the Future of Social Commerce
Discover the latest digital marketing trends: Reddit's AI shopping tool, why brand colors don't create uniqueness, Gen Z's shift to Roblox commerce, and Meta's new engagement metrics.
AI in B2B, Airbnb vs Google, Reddit SEO & Gen Z’s Search U-Turn 🔁
This week: LinkedIn reveals the AI skills gap, Airbnb proves chatbots beat Google for conversions, Reddit becomes an SEO goldmine, and Gen Z's search habits surprise everyone.
The 3 Pillars of Neuromarketing: Complete Guide 2026
Discover the three pillars of neuromarketing: cognitive neuroscience, marketing psychology, and strategy. A practical guide for executives and CMOs.
How does our brain make purchasing decisions?
Discover how neuromarketing reveals the brain mechanisms behind your purchasing decisions and how to use them to optimize your marketing strategy.