Articles by the author
What Does a Google Ads Agency Actually Do?
Curious what a Google Ads agency really does? Strategy, keywords, bidding, tracking and more, explained in plain language for busy leaders.
Cognitive Biases in Marketing: A Complete Guide
Discover how brands leverage cognitive biases (anchoring, social proof, scarcity) to boost their sales.
Psychological pricing: why €9.99 converts better than €10
Discover how psychological pricing boosts your sales. Pricing strategies, charm pricing, anchoring: optimise your e-commerce pricing effectively.
TikTok AI agents, Meta search shift, social data gap
Social data gaps, TikTok AI agents, Meta's search shift, and the science of expressive selling, your weekly marketing digest from Donutz Digital.
Neuromarketing and UX: Boost Your Conversion Rate
Discover how neuromarketing turns your UX design into a conversion machine. Actionable principles and techniques.
Unskippable Ads: Strategic Guide to Meta Ad Breaks
Discover how to leverage Meta's unskippable ads to maximise your ad visibility and capture the attention of your target audience.