Articles by the author
How to Choose a Google Ads Agency?
Wondering how to choose a Google Ads agency? Spot the green flags, dodge the red ones, and find a partner that actually grows your revenue.
System 1 vs System 2: The Psychology of Effective Marketing
Discover how to leverage Kahneman's two systems of thinking to optimise your marketing strategies and boost conversions naturally.
What Does a Google Ads Agency Actually Do?
Curious what a Google Ads agency really does? Strategy, keywords, bidding, tracking and more, explained in plain language for busy leaders.
Cognitive Biases in Marketing: A Complete Guide
Discover how brands leverage cognitive biases (anchoring, social proof, scarcity) to boost their sales.
Psychological pricing: why €9.99 converts better than €10
Discover how psychological pricing boosts your sales. Pricing strategies, charm pricing, anchoring: optimise your e-commerce pricing effectively.
TikTok AI agents, Meta search shift, social data gap
Social data gaps, TikTok AI agents, Meta's search shift, and the science of expressive selling, your weekly marketing digest from Donutz Digital.