Articles by the author
Gemini rises, OpenAI clicks, Meta automates, digital ads rewired
Google Gemini overtakes Perplexity, Meta pushes full automation, Apple launches privacy-first Maps ads, and OpenAI adds CPC pricing. Your weekly digest of digital marketing's biggest shifts.
AI labels tank sales, CTV crushes installs, Meta on trial
AI labels hurt sales by 29%, Crumbl's CTV campaign drives 16K app installs with 213% over-target, and why advertising next to AI content might actually boost your brand. Your weekly marketing intel.
AI’s Taking Jobs, LinkedIn’s Taking Over & Brand Value Boom
The Future of Neuromarketing: AI, VR and New Frontiers 2026
Discover how artificial intelligence, virtual reality, and neuroscience are transforming neuromarketing. Strategies, ethical challenges, and opportunities for 2026.
This Week in Digital Marketing: AI Shopping, Engagement Crashes & Ad Platforms Gone Wild
Meta's AI shopping assistant launches, engagement crashes across Instagram and LinkedIn, OpenAI's ad platform lacks attribution, and TikTok unveils premium placements. Your weekly digital marketing roundup.
Neuromarketing: Eye-Tracking, fMRI, EEG and GSR Explained
Discover the 4 key neuromarketing tools (eye-tracking, fMRI, EEG, GSR) to understand customer behaviour and optimise your marketing campaigns.
