Articles by the author
Coca-Cola vs Pepsi: The Neuromarketing Experiment That Changed Everything
Discover how the Coca-Cola vs Pepsi experiment revolutionised neuromarketing and proved that emotion beats reason when it comes to purchase decisions.
Spotify beats YouTube, CMOs vs AI budgets, Amazon’s new shopping brain
Your weekly digest of digital marketing news: Spotify vs YouTube engagement data, the CMO AI budget gap, Amazon's new Alexa for Shopping agent, and what the OpenAI privacy lawsuit means for your team.
Snap’s AI Ads, LinkedIn Goes Off-Platform, Reddit’s Q1 Win
Reddit's Q1 wins, Snap's AI ads, LinkedIn's off-platform expansion, and why life stage beats age targeting. Your weekly digital marketing intel from Donutz Digital.
Google Shopping in Lithuania: a complete guide
Google Shopping is landing in Lithuania in 2026. Find out how to prepare your e-commerce store, optimise your product feeds, and seize this opportunity before your competitors do.
TikTok’s AI Remix Backlash, LinkedIn’s 5 Cs, YouTube Dominance
TikTok's AI privacy backlash, LinkedIn's 5 human skills to beat AI, YouTube's cross-gen dominance, and conversational search. Your weekly digital marketing briefing from Donutz Digital.
How Does Netflix Use Neuromarketing?
Discover Netflix's neuromarketing techniques for creating addiction. Algorithms, persuasive design, data: the secrets behind maximum engagement.