Articles by the author
AI labels tank sales, CTV crushes installs, Meta on trial
AI labels hurt sales by 29%, Crumbl's CTV campaign drives 16K app installs with 213% over-target, and why advertising next to AI content might actually boost your brand. Your weekly marketing intel.
AI’s Taking Jobs, LinkedIn’s Taking Over & Brand Value Boom
The Future of Neuromarketing: AI, VR and New Frontiers 2026
Discover how artificial intelligence, virtual reality, and neuroscience are transforming neuromarketing. Strategies, ethical challenges, and opportunities for 2026.
This Week in Digital Marketing: AI Shopping, Engagement Crashes & Ad Platforms Gone Wild
Meta's AI shopping assistant launches, engagement crashes across Instagram and LinkedIn, OpenAI's ad platform lacks attribution, and TikTok unveils premium placements. Your weekly digital marketing roundup.
Neuromarketing: Eye-Tracking, fMRI, EEG and GSR Explained
Discover the 4 key neuromarketing tools (eye-tracking, fMRI, EEG, GSR) to understand customer behaviour and optimise your marketing campaigns.
AI Shopping, Brand Identity Myths, and the Future of Social Commerce
Discover the latest digital marketing trends: Reddit's AI shopping tool, why brand colors don't create uniqueness, Gen Z's shift to Roblox commerce, and Meta's new engagement metrics.