Marketing resources built for people who actually run growth.
Actionable guides, frameworks, benchmarks, templates and market insights from our senior team.
Performance overview
Google Ads in 2026: What actually works now
The strategies, setups and optimisations that drive real ROI today.
Neuromarketing & Strategy 18 articles
Cognitive Biases in Marketing: A Complete Guide
Discover how brands leverage cognitive biases (anchoring, social proof, scarcity) to boost their sales.
Psychological pricing: why €9.99 converts better than €10
Discover how psychological pricing boosts your sales. Pricing strategies, charm pricing, anchoring: optimise your e-commerce pricing effectively.
Neuromarketing and UX: Boost Your Conversion Rate
Discover how neuromarketing turns your UX design into a conversion machine. Actionable principles and techniques.
Coca-Cola vs Pepsi: The Neuromarketing Experiment That Changed Everything
Discover how the Coca-Cola vs Pepsi experiment revolutionised neuromarketing and proved that emotion beats reason when it comes to purchase decisions.
How Does Netflix Use Neuromarketing?
Discover Netflix’s neuromarketing techniques for creating addiction. Algorithms, persuasive design, data: the secrets behind maximum engagement.
The Future of Neuromarketing: AI, VR and New Frontiers 2026
Discover how artificial intelligence, virtual reality, and neuroscience are transforming neuromarketing. Strategies, ethical challenges, and opportunities for 2
Neuromarketing: Eye-Tracking, fMRI, EEG and GSR Explained
Discover the 4 key neuromarketing tools (eye-tracking, fMRI, EEG, GSR) to understand customer behaviour and optimise your marketing campaigns.
The 3 Pillars of Neuromarketing: Complete Guide 2026
Discover the three pillars of neuromarketing: cognitive neuroscience, marketing psychology, and strategy. A practical guide for executives and CMOs.
How does our brain make purchasing decisions?
Discover how neuromarketing reveals the brain mechanisms behind your purchasing decisions and how to use them to optimize your marketing strategy.
Super Bowl Neuromarketing: Secrets of Winning Ads
Discover how brands use neuromarketing to create memorable Super Bowl ads. Techniques, strategies, and practical applications.
Neuromarketing: definition, origins, and applications
Discover neuromarketing: how neuroscience is revolutionizing marketing. Definition, techniques, and concrete applications to boost your performance.
Neuromarketing vs. Traditional Marketing: The 2026 Guide
Discover how neuromarketing is revolutionizing traditional marketing. Techniques, ROI, and practical applications for SMBs. Complete 2026 guide.
Marketing Budget Allocation: Try the Simulator
Simplified Marketing Budget Allocation: Our simulator estimates your SEO, SEA, and SMA budget based on your objectives. Practical tips + FAQ.
The Rise of E-commerce Subscriptions: how Brands Build Long-Term Loyalty
Discover how to transform e-commerce subscriptions into a true customer experience: personalization, content, service, and data to build lasting loyalty, smooth
What CEOs Expect from a CMO
The Pragmatic Guide for CMOs: Data, Strategy, ROI, and Digital Marketing Aligned with CEO Expectations, with Actionable Methods and Examples.
Marketing Budget: Successful Allocation
Acquisition, branding, retention: how to allocate your marketing budget to maximize growth and profitability. Method, tools, and examples.
Ultimate Pinterest Ads Guide 2025
Learn how to launch, optimize, and measure your Pinterest Ads to drive more traffic and sales. The 2025 guide every marketer needs to read!
How to Structure a High-Performing Marketing Team for a Scale-Up?
Prepare your marketing team to support rapid growth! Discover how to effectively structure, recruit, train, and equip your team to succeed in the scale-up phase
Google Ads & Search 7 articles
What Does a Google Ads Agency Actually Do?
Curious what a Google Ads agency really does? Strategy, keywords, bidding, tracking and more, explained in plain language for busy leaders.
Google Shopping in Lithuania: a complete guide
Google Shopping is landing in Lithuania in 2026. Find out how to prepare your e-commerce store, optimise your product feeds, and seize this opportunity before y
Google Ads Budget Changes: Impact & Optimization
Learn how Google Ads budget changes affect your performance and how to optimize them to maximize your ROI. Complete guide.
Why your CAC is skyrocketing and how to optimize it?
Is your Customer Acquisition Cost increasing? Discover practical strategies to reduce your CAC, improve your conversions, and maximize your ROI.
Indirect Conversions: the Google Ads Guide
Understand Google Ads indirect conversions to better allocate your budgets, analyze your customer journeys, and boost Google Ads conversion.
Your Guide To Google Ads For Irish Hotels
If you’re a marketing manager in a hotel, Donutz Digital feel your pain. We dislike Online Travel Agents (OTAs) as much as you do.
How to optimize Google Shopping feed and double ROAS
How we’ve helped an e-commerce to optimise its Google Shopping feed and go from an ROAS of 3 to 7.
SEO & AI Search 3 articles
SEO Keywords: the Clear and Profitable Method
Choose your SEO keywords like a pro: intent, tools, SERP, prioritization, and optimization. Donutz Digital practical guide.
ChatGPT for SEO: 15 Safe Ways to Optimize Your Strategy
In today’s digital age, having a solid online presence is critical for businesses to succeed in the long run. Search engine optimization (SEO) is essential to b
Top 20 Affordable SEO Tools to Boost Your Search Rankings on a Budget
SEO · 2026 Guide Top 20 Affordable SEO Tools to Rank on a Budget The free and low-cost SEO software our team actually rates — for keyword research,
Paid Social 2 articles
Unskippable Ads: Strategic Guide to Meta Ad Breaks
Discover how to leverage Meta’s unskippable ads to maximise your ad visibility and capture the attention of your target audience.
TikTok Ads 2026: The Complete Guide for Brands & E-Commerce
TikTok Ads strategy 2026: formats, budget, ROI, TikTok Shop. A complete guide for e-commerce, SaaS & B2B brands by Donutz Digital.
Tracking & Conversion 3 articles
What is Unified ID 2.0?
Unified ID 2.0: Definitions, Use Cases, Compliance, and Measurement. A pragmatic approach for more effective and privacy-conscious campaigns.
E-commerce CRO: Strategies to Boost Your Conversions
Discover the best CRO strategies to improve your e-commerce site’s conversion. Expert tips to increase your online sales.
Bounce Rate: GA4 Definition and Method to Improve It
Understanding and Reducing Bounce Rate with GA4: Interpretation, Real Causes, and Actionable Method to Turn Your Visits into Results.
Growth & Business 4 articles
Why Add Spotify Ads to Your Digital Strategy?
Discover how Spotify Ads transforms your digital strategy: audio formats, podcast, precise targeting. A complete guide for CMOs and executives.
Donutz Digital Turns 10: our Vision as a Digital Marketing Agency
Donutz Digital celebrates its 10th anniversary. Discover our vision as a digital marketing agency (SEO, SEA, SMA) to help advertisers grow in Europe.
Flywheel Approach: Boosting Growth beyond the Funnel
Learn how to transition from the funnel to the flywheel approach to retain customers, reduce acquisition costs, and accelerate sustainable growth.
CMO Guide: Collaborating with a Marketing Agency
CMO: Looking to make the most of a collaboration with a marketing agency? This guide provides you with the keys (and pitfalls to avoid) for a lasting, effective
Digital strategies by industry 4 articles
Pinterest Ads Strategy: Food
Ready-to-use Pinterest Ads strategy for this sector: targeting, formats and best practices.
Pinterest Ads Strategy: Fashion
Ready-to-use Pinterest Ads strategy for this sector: targeting, formats and best practices.
Pinterest Ads Strategy: Home & interior
Ready-to-use Pinterest Ads strategy for this sector: targeting, formats and best practices.
Pinterest Ads Strategy: Sport
Ready-to-use Pinterest Ads strategy for this sector: targeting, formats and best practices.