Articles by the author
Indirect Conversions: the Google Ads Guide
Understand Google Ads indirect conversions to better allocate your budgets, analyze your customer journeys, and boost Google Ads conversion.
Marketing Budget Allocation: Try the Simulator
Simplified Marketing Budget Allocation: Our simulator estimates your SEO, SEA, and SMA budget based on your objectives. Practical tips + FAQ.
Donutz Digital Turns 10: our Vision as a Digital Marketing Agency
Donutz Digital celebrates its 10th anniversary. Discover our vision as a digital marketing agency (SEO, SEA, SMA) to help advertisers grow in Europe.
Match Rate: What is it, and What is a Good Score in B2b/B2c?
What is a good match rate in B2B and B2C? Benchmarks, key factors, and tips to boost your matching rate with first-party data and your CDP.
The Rise of E-commerce Subscriptions: how Brands Build Long-Term Loyalty
Discover how to transform e-commerce subscriptions into a true customer experience: personalization, content, service, and data to build lasting loyalty, smooth out your revenue, and reduce churn.
Bounce Rate: GA4 Definition and Method to Improve It
Understanding and Reducing Bounce Rate with GA4: Interpretation, Real Causes, and Actionable Method to Turn Your Visits into Results.