Pinterest is a true inspiration board: we dream on it, project on it, plan on it. With over 450 million active users, it has become the favorite idea engine for lovers of stylish brunches, nature-inspired decor, or road trips in converted vans.
But it’s not just a digital cork board. Thanks to Pinterest Predicts, the platform scrutinizes trends before they become mainstream. And guess what? They’re rarely wrong (even Nostradamus would have been jealous).
👉 By the way, at Donutz Digital, we also like to anticipate: identifying what your audience will want… before they know it themselves.
The 6 Pinterest Summer 2025 Trends You Shouldn’t Miss
Spoiler alert: this summer will be soft, sensory, a bit retro, and above all, very Pinterest-friendly. Here are the 6 trends the platform has spotted and that we’re helping you decode.
Limited Digital Vacations
Remember when going on vacation meant forgetting your charger? Pinterest is gently taking us back there. Make way for digital detox, forest walks without 4G, wellness retreats where the only screen allowed is the one you close to meditate.
📌 What brands can do:
- Create campaigns around slow travel.
- Highlight “offline” experiences: disconnected stays, unusual accommodations, yoga retreats in the woods.
Sensory Decor Natural Materials
Linen, rattan, terracotta, essential oils, soft fabrics… In 2025, decor stimulates all 5 senses. And not just to look pretty on Instagram: Pinterest records a sharp rise in searches related to natural textures and “nature cocoon” ambiance.
📌 What can you do?
- Offer DIY tutorials: making a linen cushion, a jute hanging…
- Create immersive visuals that almost make you want to smell the screen.
🔗 Also find our Pinterest strategy for home interior industry to download for free.
Breakfast Becomes an Event
Forget rushed toast. The breakfast aesthetic is stealing the show: colorful tables, themed recipes, at-home brunches worthy of a photo shoot. Pinterest sees the rise of “brunch boards”, customized iced coffees, and even… mini flower-shaped pancakes.
📌 What to activate:
- Launch a seasonal recipe ebook.
- Work with food micro-influencers for delicious reels.
- Focus on the “recipe pin” format: it works wonders.
🔗 Find our Pinterest strategy for the food industry to download for free.
Summer Layering: Yes, Even in Summer 👕👗
When we think of summer, we imagine light outfits. And yet… Pinterest highlights layering: dresses over t-shirts, open shirts over butterfly tank tops, multi-functional scarves. It’s stylish, and above all, highly customizable.
📌 For brands:
- Create interactive lookbooks or seasonal shopping guides.
- Capitalize on the “day-to-night look in 1 outfit” concept.
🔗 Find our Pinterest strategy for the fashion industry to download for free.
Immersive Experiences: Travel Differently
Goodbye all-inclusive clubs, hello micro-adventures and slow tourism. Pinterest pins are flying off for atypical stays: farm stays, stilt houses, lesser-known islands, immersion in local traditions.
📌 What to try:
- Create “off the beaten path” travel guides.
- Tell experiences through storytelling and emotional video.
Optimized DIY 🛠️
DIY has never been trendier. But watch out: in 2025, we’re moving to more strategic crafting. We want “beautiful, sustainable, useful”: upcycling, reusable decor, personalized AND functional objects.
📌 What to exploit:
- Launch a mini video series: “Easy Summer Decor”.
- Write SEO-friendly tutorials: “How to Make X in 10 Minutes”.
How to Integrate these Insights into your SEO Marketing Strategy?
These trends are strong signals, and here’s how to transform them into concrete results:
✅ Existing content audit: identify what already talks about summer, decor, brunches, etc. Update it to current tastes.
✅ Keyword research: target queries like “summer breakfast 2025”, “immersive travel France”, “sensory linen decor”.
✅ Thematic editorial calendar: plan your Pinterest-friendly content well in advance (and remember to link with your Ads campaigns).
✅ Pinterest Ads: yes, the Idea Pins format is a hit. Focus on it to capture “pinners” in full inspiration mode.
✅ SEO + Pinterest performance tracking: adjust, test, adapt. A Pinterest content can boost your organic traffic much more than a standard article.
🔗 Our SEO Social Ads support is designed precisely for this.
TL;DR (for those in a Hurry)
- Pinterest has already outlined the contours of summer 2025: nature, immersion, small pleasures.
- These trends are a strategic opportunity if you exploit them well (editorial, Ads, influence).
- At Donutz Digital, we help you transform them into ROI, not just pretty boards.
Ready to take action? Contact us for an audit of Pinterest, tailored to your sector.
