Feeli – how to generate +221% of revenue growth in one year
Introduction
FEELI – Medical Teleconsultation has undertaken a significant transformation to improve the efficiency of its client acquisition, a key element for increasing profitability and market impact.
Context and Challenges
FEELI was facing high acquisition costs and an imbalance between the service offering and client demand, necessitating a rigorous marketing and operational strategy. The currently in place agency relies on its achievements and Google Ads automation. The problem is that the account is poorly configured and does not send the correct information to Google for proper performance optimization. Google Ads also has too much freedom and tends to attract low-quality traffic.
Objectives
The goal was to drastically reduce acquisition costs while increasing profitability and the efficiency of marketing campaigns. Once profitability was achieved, the aim was to increase spending and accelerate growth.
Strategy and Implementation
Optimization of Google Ads: We restructured the account taking into account FEELI’s business objectives. The idea was to analyze the account data and simply understand what was most effective in terms of ROAS. We also analyzed customer typology and focused on top personas and associated services. By restructuring the account, we influenced how impressions and traffic are delivered and the audience we target.
Improvement of SEO and Website: We worked closely with FEELI to optimize their website and conversion funnel. These improvements included targeted SEO optimization, ensuring better visibility and higher quality organic traffic.
Exceptional Results
Google Ads YoY Performance:
- 40% reduction in acquisition cost. Additionally, we achieved a 70% increase in ROAS (Return on Advertising Spend) thanks to more relevant and effective targeting, allowing FEELI to increase its advertising budget by 70%.
Overall Business Performance:
- Conversion Rate: An impressive 104% jump in conversion rate.
- Revenue: A staggering 221% increase in revenue.
Conclusion
FEELI’s case is a powerful testament to the effectiveness of an integrated marketing approach, combining targeted digital advertising, SEO optimization, and conversion funnel improvement. When well-executed, these strategies can not only reduce costs but also exponentially increase revenue and profitability.
Do you want to revolutionize your client acquisition strategy? Contact us to discover how we can transform your marketing approach and propel your performance to unprecedented levels.