Your European Google Ads agency for profitable, scalable growth.
We turn Google Ads spend into pipeline and revenue, not just clicks. A senior, Google Partner team runs Search, Performance Max and Shopping across every European market, tied to your bottom line.
A senior Google Ads specialist on the call, not a junior. No lock-in, just a clear first step.
Brands we’ve grown
Google Ads changed. Most accounts didn’t keep up.
Rising CPCs, Performance Max hiding the detail, and buyers who now ask AI as much as Google. Run on autopilot and Google Ads quietly burns budget. You need a team that steers it toward profit.
Performance Max is a black box.
We keep control with the right structure, feeds and signals, so the algorithm works for your margin, not against it.
Clicks aren’t the goal. Revenue is.
We tie every campaign to pipeline and profit, and cut what doesn’t pay back.
One account won’t cover Europe.
We run in-language, in-market campaigns across your countries, with one consistent strategy.
A Google Partner that thinks like an operator
Senior specialists only
Google Ads certified experts run your account hands-on. No junior handlers, no outsourcing.
Profit, not vanity metrics
We start from your P&L and target ROAS, then build the campaigns to hit it.
Full-funnel, AI-accelerated
Search, PMax, Shopping and video, wired to solid tracking and an AI-assisted workflow that tests faster.
Built for lead gen and e-commerce
Google Ads works very differently for a pipeline of leads and a cart of products. We run both, and we tune the whole system to the one that pays your bills.
Lead generation
Most agencies feed Google poor MQLs and let it optimise for form-fills. We connect your CRM and push your real sales data back (SQLs and closed-won, not just leads), so bidding learns what a revenue-ready buyer actually looks like. To keep that loop clean, we give your sales team a light, Donutz-built CRM to follow up and validate every lead.
E-commerce
Performance lives and dies on your product feed. We treat feed management as a core discipline: structuring, enriching and optimising it so Shopping and Performance Max show the right products, to the right buyers, at the right margin. Then we scale what sells across every market.
Every Google Ads campaign type, run for profit
Search & PPC
High-intent keyword campaigns built for profitable, scalable revenue.
Performance Max
PMax with the right structure, assets and signals, kept under control.
Google Shopping
Optimised product feeds and Shopping campaigns that turn browsers into buyers.
Demand Gen & Display
Reach and remarketing that fill the funnel with native, scroll-stopping creative.
YouTube & video
Video campaigns that build demand and bring it back to convert.
Tracking & CRO
Server-side tracking, GA4 and landing-page optimisation so every euro is measured.
The system behind the results
The new Google Ads formats reward teams with better data, better creative and faster pages. We built our stack around exactly that.
Real-data optimisation, not MQL guessing
We feed Google your down-funnel sales data through advanced CRM integration, so bidding optimises for qualified, revenue-ready leads instead of cheap form-fills.
Creative built for cross-channel formats
PMax and Demand Gen run across YouTube, Display, Gmail and Discover. On Google now, just like Meta, creative decides performance. Our AI-assisted studio ships the volume and variety these formats need.
Unlimited AI landing pages that convert
We use AI to spin up conversion-focused landing pages in days, not the months a web agency needs. No more bottleneck between a winning campaign and the page it deserves.
One dashboard: sales data meets marketing
Our in-house dashboard connects your CRM and sales data with your ad data, so you see true cost per qualified lead and real ROI, not platform vanity metrics.
From audit to scaled Google Ads growth
Free audit
We dig into your account, tracking and opportunity, then agree clear targets.
Build & launch
Structure, feeds, tracking and campaigns go live fast, with AI-assisted setup.
Optimise
Weekly work on bids, budgets, creative and search terms to compound ROAS.
Scale across Europe
We roll out what works into new markets, in-language and on-trend.
Google Ads results we’ve driven for European brands
What European brands say about us
Real partnerships. Real accountability. Results that move the needle.
“The team at Donutz is very professional and hands-on with their approach. Decathlon Ireland took a full digital approach to our opening strategy and the success of this strategy was definitely boosted by Donutz expert knowledge in digital marketing.”
“The Donutz agency consists only of seniors, making it unique. The teams are true specialists in their fields. I saw Donutz as an extension of Arthur, not just a service provider. I highly recommend them.”
“It’s a real asset for us. We can call on their experts as needed. The team is professional and responsive. They are flexible and adapt well to clients’ needs.”
“Donutz have had a huge impact on our online advertising from day one. Top-tier service and excellent weekly advice from our dedicated rep, and we are extremely pleased with the results. Highly recommended for anyone seeking in-depth expertise on advertising online.”
“An extraordinary mix of engineering and creativity. For two years Donutz has been a real support, especially in this era of algorithm chaos. The analysis is rigorous and deep, and the moment we hit a blocker, ideas pour out and action follows. All in a genuinely human atmosphere. An incredible partner.”
“MJ and Zivile are very skilled digital marketers. We have worked with them for years and have been happy with the results.”
“A great digital agency and great people who do solid work. Onboarding was a little tricky because our business and tech stack are unusual, but we got there, and now everything runs perfectly. Highly recommend.”
Frequently asked questions
How does Google Ads work?
Google Ads is an auction. You bid to show ads when people search for what you sell, and you pay when they click or convert. The winners aren’t the highest bidders, they’re the accounts with the sharpest targeting, structure and creative. That’s the part we run for you: turning that auction into predictable, profitable pipeline.
What is your average ROAS?
It depends on your margins, market and maturity, so we set a target ROAS with you rather than quote a vanity average. For context, we’ve taken accounts to a peak of 27× return on ad spend. In your free audit we give a realistic projection for your business, not a headline number.
Why choose a specialized European Google Ads agency?
Because a great account in one country rarely translates to eight. We run in-language, in-market campaigns across Europe with one consistent strategy, and we know the local nuances that make or break performance. You get boutique closeness with multi-market reach, from a senior Google Partner team.
Are you Google Ads certified?
Yes. We’re a Google Partner and our specialists are Google Ads certified. More importantly, they’re senior practitioners who run accounts hands-on every day, not junior handlers learning on your budget.
Do you offer performance guarantees?
We don’t sell magic numbers, and any agency that guarantees a fixed ROAS should worry you. What we do guarantee is senior expertise, full transparency, and a clear target we agree together and are accountable to, tracked in reporting you can see any time.
What is PROAS?
PROAS is profit on ad spend. Where ROAS measures revenue against spend, PROAS measures profit, after your margins and costs. It’s the metric that actually protects your bottom line, and the one we optimise toward instead of chasing revenue that doesn’t pay back.
How does your pricing model work?
We tailor it to your scope and stage. Depending on your budget and goals, that can be a management fee, a performance-linked model, or a mix. No long lock-in and no hidden fees, agreed clearly upfront in your proposal.
Which type of clients do you work with?
We work best with brands that grow through online acquisition: e-commerce (DTC, subscription, marketplaces), SaaS (B2B and B2C) and online platforms. Whether you’re launching in one market or scaling across Europe, if Google Ads can drive profitable growth for you, we’re a strong fit.
Ready to scale your Google Ads across Europe?
Book a free, no-strings audit. We’ll look at your account, tracking and opportunity, and show you the fastest path to profitable growth.
Book a free growth callSenior specialist on the call, no lock-in, a clear plan to start.