Pinterest Ads Strategy: Sport
Sport, fitness, wellness: Pinterest has become a platform where users project their life goals. It’s a powerful crossroads of intent for sports and athleisure brands. This white paper takes you behind the scenes of a well-crafted Pinterest strategy.
What’s inside
Whether you’re selling equipment, sportswear, or even training programs, Pinterest is the place where projects begin. With 61% of users coming here for ideas on how to (re)get into sports, there’s real conversion potential.
This guide details paid campaigns (targeted by keywords like “home sport routine”, “running shoes”, etc.), content that generates engagement (tutorial videos, motivational quotes, before/after results, infographics, etc.), and content ideas by month – “Winter sport routine”, “30-day muscle challenge”, “Sporty gift ideas”, etc.
You’ll also learn how to play on emotion and storytelling to create a strong bond with your target: because Pinterest is also a platform where inspiration becomes motivation. If you want your brand to be present at the right time – the time when a user says “I’m getting back into it”, this white paper is for you.This white paper reveals how to create a Pinterest food strategy that makes people hungry… and sells. Recipes, tutorials, storytelling: it’s all here to boost your culinary presence.