Demand Gen on Google Ads in 2026: The Real Verdict After Two Years
When Google retired Discovery Ads in late 2023 and replaced it with Demand Gen, the pitch sounded like a marketer’s dream: native video formats, lookalike targeting, built in A/B testing and access to the full YouTube inventory: on paper, the promise was gorgeous. Two years and a lot of media budget later, we can finally […]
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