ROAS vs. COS: the KPIs to Track for your Ad Campaigns
Boost your margin and revenue: combine ROAS & COS with Donutz Digital’s expertise in paid search/social. Turn your ads into a profitable investment!
Carla
August 14, 2025
Social Ads or Google Ads: which Lever to Choose for your Marketing Objectives?
Hesitating between Social Ads and Google Ads? Discover the strengths, weaknesses, and synergies between these two levers to choose the best marketing strategy according to your objectives.
Carla
August 14, 2025
Tutorial: Setting Up Automatic Ad tracking for HubSpot in Google Ads
Tutorial: Setting Up Automatic Ad tracking for HubSpot in Google Ads This tutorial will guide you through setting up Ad tracking for HubSpot in Google Ads, using a script that
MJ
July 17, 2023
6 Google Ads Tips To Get Through The Corona Virus Crisis
For those companies who find themselves in a position in which Google Ads campaigns are set to continue, below are our tips to attaining good results
MJ
January 3, 2023
Your Guide To Google Ads For Irish Hotels
If you’re a marketing manager in a hotel, Donutz Digital feel your pain. We dislike Online Travel Agents (OTAs) as much as you do.
MJ
December 29, 2022
How to optimize Google Shopping feed and double ROAS
How we’ve helped an e-commerce to optimise its Google Shopping feed and go from an ROAS of 3 to 7.
MJ
December 29, 2022