Articles by the author
The Rise of E-commerce Subscriptions: how Brands Build Long-Term Loyalty
Discover how to transform e-commerce subscriptions into a true customer experience: personalization, content, service, and data to build lasting loyalty, smooth out your revenue, and reduce churn.
Bounce Rate: GA4 Definition and Method to Improve It
Understanding and Reducing Bounce Rate with GA4: Interpretation, Real Causes, and Actionable Method to Turn Your Visits into Results.
SEO Keywords: the Clear and Profitable Method
Choose your SEO keywords like a pro: intent, tools, SERP, prioritization, and optimization. Donutz Digital practical guide.
What CEOs Expect from a CMO
The Pragmatic Guide for CMOs: Data, Strategy, ROI, and Digital Marketing Aligned with CEO Expectations, with Actionable Methods and Examples.
Marketing Budget: Successful Allocation
Acquisition, branding, retention: how to allocate your marketing budget to maximize growth and profitability. Method, tools, and examples.
Flywheel Approach: Boosting Growth beyond the Funnel
Learn how to transition from the funnel to the flywheel approach to retain customers, reduce acquisition costs, and accelerate sustainable growth.