Get to know better
Articles by the author

Bounce Rate: GA4 Definition and Method to Improve It
Understanding and Reducing Bounce Rate with GA4: Interpretation, Real Causes, and Actionable Method to Turn Your Visits into Results.

SEO Keywords: the Clear and Profitable Method
Choose your SEO keywords like a pro: intent, tools, SERP, prioritization, and optimization. Donutz Digital practical guide.

What CEOs Expect from a CMO
The Pragmatic Guide for CMOs: Data, Strategy, ROI, and Digital Marketing Aligned with CEO Expectations, with Actionable Methods and Examples.

Marketing Budget: Successful Allocation
Acquisition, branding, retention: how to allocate your marketing budget to maximize growth and profitability. Method, tools, and examples.

Flywheel Approach: Boosting Growth beyond the Funnel
Learn how to transition from the funnel to the flywheel approach to retain customers, reduce acquisition costs, and accelerate sustainable growth.

Ultimate Pinterest Ads Guide 2025
Learn how to launch, optimize, and measure your Pinterest Ads to drive more traffic and sales. The 2025 guide every marketer needs to read!