Articles by the author
ABM in B2B: Converting Account-Based Marketing Strategies
Discover how to maximize the impact of your B2B account-based marketing. Strategies, tools, and KPIs to effectively target high-value accounts.
Why your CAC is skyrocketing and how to optimize it?
Is your Customer Acquisition Cost increasing? Discover practical strategies to reduce your CAC, improve your conversions, and maximize your ROI.
What is Unified ID 2.0?
Unified ID 2.0: Definitions, Use Cases, Compliance, and Measurement. A pragmatic approach for more effective and privacy-conscious campaigns.
E-commerce CRO: Strategies to Boost Your Conversions
Discover the best CRO strategies to improve your e-commerce site's conversion. Expert tips to increase your online sales.
Andromeda: all You Need to Know about Meta’s Future AI Engine
Andromeda, Meta's new feature, is revolutionizing ad delivery. Impacts, best practices, and a 30-day plan to boost your campaigns.
Indirect Conversions: the Google Ads Guide
Understand Google Ads indirect conversions to better allocate your budgets, analyze your customer journeys, and boost Google Ads conversion.