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Match Rate: What is it, and What is a Good Score in B2b/B2c?
What is a good match rate in B2B and B2C? Benchmarks, key factors, and tips to boost your matching rate with first-party data and your CDP.
The Rise of E-commerce Subscriptions: how Brands Build Long-Term Loyalty
Discover how to transform e-commerce subscriptions into a true customer experience: personalization, content, service, and data to build lasting loyalty, smooth out your revenue, and reduce churn.
Bounce Rate: GA4 Definition and Method to Improve It
Understanding and Reducing Bounce Rate with GA4: Interpretation, Real Causes, and Actionable Method to Turn Your Visits into Results.
SEO Keywords: the Clear and Profitable Method
Choose your SEO keywords like a pro: intent, tools, SERP, prioritization, and optimization. Donutz Digital practical guide.
What CEOs Expect from a CMO
The Pragmatic Guide for CMOs: Data, Strategy, ROI, and Digital Marketing Aligned with CEO Expectations, with Actionable Methods and Examples.
Marketing Budget: Successful Allocation
Acquisition, branding, retention: how to allocate your marketing budget to maximize growth and profitability. Method, tools, and examples.