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TikTok Ads Agency · Europe · Creative-led

TikTok Ads Agency in Europe

Donutz Digital is the TikTok advertising agency Europe’s ambitious brands trust to turn short-form video into measurable sales. Our TikTok experts handle the strategy, native creative and ad campaigns that actually perform.

A senior TikTok specialist on the call. No lock-in. Just a clear first step.

10+ yrsaverage experience in digital marketing
100%focused on TikTok Ads, end to end
2–4×performance reviews with you every month
100% TikTok experts · Performance model · Creative support · Free consultation

Recent results from European brands

Eric Bompard paid social case study
Eric BompardParis
+436%revenue growth vs last year
Goal exceeded
Category: FashionMarket: France
Audilo paid social case study
AudiloHearing care
+23%increase in paid ads profitability
-7%decrease in ad spend
Category: HealthMarket: France
Feeli paid social case study
feeli
+221%revenue growth in 12 months
3.2xROAS on paid ads
Category: SupplementsMarket: Europe
Why a specialist

Why work with a specialist TikTok ads agency?

TikTok is not just another social channel, it is a performance engine when it is run by people who live and breathe the platform. As a dedicated TikTok advertising agency, we build full-funnel campaigns that combine native creative, precise targeting and constant optimisation, so every euro of ad spend works harder.

Revenue, not vanity metrics

Real results, not empty talk. We report on revenue and pipeline, not likes and impressions.

10+ years in digital marketing

A senior team with over a decade of performance marketing experience behind every campaign.

A dedicated TikTok expert team

Specialists managing your TikTok Ads Manager account end to end, from setup to scale.

Our approach: transparency and performance

We give you a complete, real-time view of your TikTok performance and the opportunities ahead. Our campaign managers translate ad data into clear business insight, with no jargon and no black boxes, and meet with you regularly to push results further.

The new reality

Targeting is dead. Creative is the new targeting.

Detailed audience targeting is fading. Broad targeting plus TikTok’s AI, now supercharged by Smart+, decides who sees what. The lever that actually moves performance is the creative you feed it.

Win the creative, win the auction.

Old wayMicro-targeting
Age 25–34
Women
Paris
Interest: Yoga
New wayTikTok Smart+ AI

Finds who’s most likely to act

What really winsCreative
Creative A3.4x
Creative A
Creative B1.2x
Creative B
Creative C5.6x
Creative CWinner
Creative D1.0x
Creative D
Winner takes the budget

Broad beats micro-targeting.

Modern delivery finds your buyers better than manual audiences ever could, as long as you give it enough signal. That signal is creative.

Smart+ changes the game.

TikTok’s Smart+ AI evaluates far more creatives against far more people. More high-quality variations means more winning matches you could never target by hand.

Volume and variety win.

One hero video isn’t a strategy. We ship batches of angles, hooks and formats every week, and let the data crown the winners.

The Donutz Creative Studio

An in-house studio that feeds the algorithm

Creative is now the targeting, so we treat it like a performance discipline, not an afterthought. Our European studio, AI-assisted, ships high volumes of on-brand creative in every language, aligned with your media strategy.

Static product creative
Static
UGC creative
UGC
Hero UGC creative9:16
Static lifestyle creative
Static
Hook rate8.4%+18%Thumb stop91%+23%CPA€7.21-32%ROAS4.8x+41%Winner

Volume, on demand

Batches of video, static and UGC-style creative every week, so testing never stalls and the algorithm never runs dry.

Multilingual by default

French, English, Lithuanian, Italian, Portuguese and more, with real cultural adaptation, not just translation.

Tracked by creative KPIs

We measure Hook Rate, CTR and CPA per creative right in your ad accounts, and pour budget into the winners.

Bypass the design bottleneck

AI lets us produce and iterate in days, not the weeks a design agency needs. Winning ideas ship fast.

A look at the work

Creative built to stop the scroll

A glimpse of what our studio ships for European brands. Video, static and UGC, all designed to perform in the feed.

Made for the feed

Thumb-stopping hooks in the first 2 seconds.

Tested. Measured. Scaled.

We test, learn and scale what actually works.

Built for European brands

Local insights. Global standards. Real performance.

This month — Creative impact
+27%
ROAS
4.8%
Hook rate
1.9%
CTR
€134K
Revenue driven
Static and UGC ad creatives produced by the Donutz creative studio
WINNER · 3.2x ROAS
Hook rate8.4% CTR2.3%
What we run

TikTok advertising services: the complete package

Everything you need to make TikTok a reliable sales channel, run by the same people who build your creative.

1

TikTok strategy

We build paid strategies tailored to your goals, audience and market, mapped to a clear funnel from awareness to conversion.

2

Creative design

Our graphic designers, video editors and creators produce scroll-stopping, native TikTok videos built to convert.

3

Campaign management

We run your TikTok Ads Manager campaigns daily with proven advertiser best practices and continuous optimisation.

4

Reporting & relationship

Clear, honest reports plus 2 to 4 check-ins a month to track campaign performance together.

5

Landing page & UX/UI

We optimise your site and landing pages to turn TikTok traffic into paying customers.

6

Business insights

We share insights with your team to lift your wider online acquisition, well beyond TikTok.

Creative performance, measured

We know which creative actually drives revenue

Guessing which ad works is expensive. Our in-house software tracks every creative you run: Hook Rate, thumb-stop, CTR, CPA and ROAS per asset, tied back to your CRM and sales data.

Every batch gets a clear read on what to scale and what to kill, so budget always flows to the winners, not the guesses.

CRM & Sales

Connected

Performance

Tracked per asset

Winners

Automatically found

Budget

Flows to winners

Performance par créative — TikTok Ads
10 créatives · 23 760 € dépensés · 430 leads · 978 MQL · 28 clients
1–30 Apr 2024ColonnesTop 15
Créative
Hook
Thumb-stop
CTR
CPA
ROAS
N°23 · #EcranTrésorerie · ABO-1235
10%
18%
1.8%
10 €
4.2x
N°18 · #AvisClientAlliance · 161-2026
13%
20%
2.1%
8 €
3.6x
N°8 · #AvisClientAlliance · 118-9517
8%
12%
1.2%
18 €
2.8x
N°8 · #AvisClientAlliance · 131-1912
9%
14%
1.3%
15 €
2.6x
Budget reallocated to top performers+27% revenue increase this month
+27%
Revenue increase on scaled creatives
-34%
Wasted spend eliminated
2.4x
Better ROAS on winners
5h+
Saved per week on manual reporting
Multi-market

TikTok ads across Europe

From France and the Benelux to the Nordics, DACH and Southern Europe, we run multi-market TikTok campaigns in-language and on-trend. Whether you are launching in a single country or scaling across the continent, our European TikTok ads team adapts creative, targeting and budget to each audience.

FranceBeneluxDACHNordicsIberiaItalyUK & IrelandCEE
FAQ

TikTok ads agency questions

Everything you need to know about running TikTok ads with a specialist team.

What does a TikTok ads agency do?
A TikTok ads agency plans, creates and manages paid campaigns on TikTok, from strategy and creative production to TikTok Ads Manager setup, optimisation and reporting, so brands get more sales from the platform without managing it in-house.
How much does TikTok advertising cost?
It depends on your market, goals and competition. We work with your budget to maximise return and stay transparent about ad spend versus management fees from day one. Book a call and we will map a realistic plan.
Do you work with brands across Europe?
Yes. We run multi-market TikTok campaigns in-language across France, the Benelux, DACH, the Nordics, Southern Europe and beyond, adapting creative and targeting to each audience.
Can you produce the TikTok creative too?
Absolutely. Our in-house studio produces native, scroll-stopping TikTok videos and UGC built to convert, so your creative and media work as one system.
Still have a question?We’re happy to help.
Book a free call

Talk directly to a TikTok expert

Ready to turn TikTok into a reliable sales channel across Europe? Book a free consultation and we will show you where the opportunity is.

Book a free consultation

Senior specialist on the call, no lock-in, a clear plan to start.

🎉 Donutz celebrates its 10th anniversary 🥳
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