EUROPEAN PROGRAMMATIC AGENCY
Extend your reach with display, CTV, audio & DOOH.
We help ambitious brands scale across the continent by leveraging the most advanced programmatic tools and European DSPs.
Why Choose Donutz as Your European Programmatic Ads Agency?
We don’t just run campaigns, we engineer growth across Europe.
Localized audience strategies (France, Germany, Nordics, Baltics, Eastern Europe)
Advanced data compliance (GDPR, DSA, TCF 2.2)
Integration with both global and EU-native DSPs: Adform, Equativ, RTB House, plus StackAdapt, Teads, Criteo, Spotify Ads
The result? Campaigns that resonate locally, drive better conversions, and remain compliant.
Let's Turn Programmatic Ads into a Growth Engine
We craft full-funnel programmatic strategies designed to meet your goals at every stage — whether it’s market entry, brand lift, or direct conversions. Each campaign is adapted to your ideal buyer persona and geo-targeted with precision.
Our programmatic Services
Reach the right audience, at the right time, across all channels in Europe.
Every European market behaves differently. We tailor your strategy to match.
Strategic media planning & buying
Aligning campaign goals with the best DSP mix and formats per region.
Cross-device, omnichannel campaigns
From display to CTV, audio to native, across desktop, mobile and DOOH.
Audience segmentation & targeting
Based on behavioral, contextual, geo-location, or CRM-first party data.
Transparent reporting & optimization
Full-funnel visibility with real-time dashboards and continuous performance tuning to maximize results.
Our results
Proven Programmatic Performance Across Europe
We help brands from all verticals move beyond generic media plans and build high-performing programmatic strategies that scale.
Testimonial
What CMOs and CEOs say about working with us
Real partnerships. Real accountability. Results that move the needle.
"It's a real asset for us. We can call on their experts as needed. The team is professional and responsive. They have pleasant interpersonal relationships. They are flexible and adapt well to clients' needs."
"The Donutz agency consists only of seniors, making it unique. This setup enables discussions with the same contacts on both strategic and operational topics. They have a comprehensive view of the business, saving the advertiser time. The teams are true specialists in their fields. I saw Donutz as an extension of Arthur, not just a service provider. I highly recommend them."
"The team at Donutz is very professional and hands-on with their approach. Decathlon Ireland took a full digital approach to our opening strategy and the success of this strategy was definitely boosted by Donutz expert knowledge in digital marketing."
"Thanks to Donutz Digital's work, the client has seen revenue growth generated by the advertising campaigns. The team provides strategic support on a global scope and daily assistance with specialists. Donutz Digital showcases strong adaptability capabilities and impressive project management."
How We Launch programmatic Ads That Perform
Simple, fast, and structured onboarding in 4 steps.
Audit & Evaluation
We build a full-funnel media strategy: platform mix, messaging angles, audience segmentation, and targeting logic.
Strategic Proposal
We map your campaign goals to the right channels, countries & DSPs.
Commercial Offer
We define your budget split, timelines, KPIs, and targeting framework.
Launch & Optimization
Weekly iteration. Monthly strategic review. QBRs every 90 days. Focused on ROAS, CAC, LTV and volume.
All you need to know about programmatic advertising
Frequently Asked Questions on Programmatic Advertising
Why choose programmatic advertising?
Programmatic advertising is the future of media buying fast, intelligent, and highly targeted. It’s based on technology that enables ads to be bought and displayed in real time (RTB – real-time bidding), reaching the right people, at the right time, in the right places. Instead of manually booking ad space, algorithms analyze behavioral data to deliver ads where they’re most likely to perform. The result? Less wasted budget, ultra-precise targeting, and better overall campaign efficiency. It’s a smart way to drive marketing performance while staying agile.
How does a programmatic campaign with Donutz start?
At Donutz, every campaign starts with a real conversation. Our goal is to fully understand your business challenges: Are you looking to boost sales? Improve brand awareness? Reach a new audience segment?
Once your objectives are clear, we build a custom media strategy. That includes choosing the right formats (static banners, video, interactive ads…), selecting the platforms (websites, apps, social media), defining the type of targeting, and setting your budget. We also support you with creative messaging and key performance indicators. Once live, our team closely monitors the results to optimize in real time.
What ad formats do you use?
We believe the format should adapt to the goal, not the other way around. Depending on your objectives, we can activate various formats:
Display banners (standard or responsive) for quick reach at a lower cost
Rich media formats, great for interactive and engaging ad experiences
In-feed or out-stream video, ideal for storytelling or reinforcing brand image
Mobile-specific formats, designed for smooth and impactful smartphone experiences
No matter the format, we ensure consistency between your message, your brand identity, and the platform where the ad is served.
How do you target audiences?
This is where programmatic really shines. We go beyond basic demographics. At Donutz, we use a blend of data from browsing behavior, purchase intent, interests, and contextual signals. This lets us build highly refined segments:
Affinity or interest-based targeting: great for reaching people already into your world
Behavioral targeting: perfect for engaging people who’ve taken specific actions (cart additions, product views, etc.)
Lookalike audiences: to scale by reaching profiles similar to your current customers
Contextual targeting: your ads appear in relevant content environments
Everything is done in compliance with GDPR regulations, with brand safety tools in place.
How transparent are you regarding fees and media spend?
We offer full transparency on fees, media spend, and any markups. There are no hidden costs, everything is clearly explained upfront. All advertising accounts are created in your company’s name, so you retain full ownership of your campaigns, data, and performance history. For us, transparency isn’t optional, it’s the foundation of trust.
How do you ensure brand safety and quality ad placements?
Brand safety is a top priority. We use advanced brand safety tools including blocklists, sensitive content filters, and continuous monitoring of ad placements. You’ll receive detailed reports by domain or site, and we can apply additional protection measures at any time if your brand operates in sensitive sectors or has stricter requirements. We make sure your ads appear in the right place, every time.
FAQs About Digital Marketing in Europe
Frequently Ask Questions
It’s an agency specialized in running campaigns tailored to European audiences, compliance, and ad environments. It blends performance and privacy.
We run programmatic ads in 15+ EU markets, including France, Germany, Benelux, Baltics, Nordics, Italy, Spain, and Eastern Europe.
We combine Adform, Equativ, RTB House, StackAdapt, Teads, Criteo, Outbrain, and Spotify Ads, depending on your goals.
Yes — but only if executed with privacy-first tech. We use server-side tracking, consent frameworks (TCF 2.2), and ID-less targeting.
We provide full transparency on fees, media spend, and markups. All accounts are set up in your company’s name, so you retain full ownership and access to your data
Yes, all campaign accounts (ad platforms, analytics, etc.) are created and managed under your company’s name. You’ll have full access and ownership at all times
You can provide your own creatives, or we can assist with ad design and development. We’ll guide you on best practices for ad formats and messaging.
We use advanced brand safety tools and regularly monitor where your ads appear. You’ll receive domain reports and can request additional brand safety assurances
Let’s Build Your Programmatic Ads Engine
Need to expand in Europe? Want high-impact media with full control?
Talk to a Programmatic Ads Strategist
Trusted by 200+ brands across Europe.