Google Ads Tracking Down: Protect Your Smart Bidding
Discover how data exclusion protects your Smart Bidding during a Google Ads tracking outage. Complete guide with step-by-step configuration.
Benoit Jacques
March 1, 2026
Why your CAC is skyrocketing and how to optimize it?
Is your Customer Acquisition Cost increasing? Discover practical strategies to reduce your CAC, improve your conversions, and maximize your ROI.
Carla
December 29, 2025
Creator Partnerships Google Ads: the Game-Changing Beta
Creator partnerships Google Ads is launching in beta. Collaborate with creators, promote their videos as ads, and finally access real metrics.
Benoit Jacques
April 1, 2026
Indirect Conversions: the Google Ads Guide
Understand Google Ads indirect conversions to better allocate your budgets, analyze your customer journeys, and boost Google Ads conversion.
Carla
April 1, 2026
Match Rate: What is it, and What is a Good Score in B2b/B2c?
What is a good match rate in B2B and B2C? Benchmarks, key factors, and tips to boost your matching rate with first-party data and your CDP.
Carla
October 26, 2025
Search Generative Experience: Adapting your Google Ads
Search Generative Experience is a game-changer: fewer SEO clicks, more pressure on Google Ads. Our method to protect your brand and boost performance.
Ophélie
September 15, 2025