Indirect Conversions: the Google Ads Guide
Understand Google Ads indirect conversions to better allocate your budgets, analyze your customer journeys, and boost Google Ads conversion.
Carla
November 3, 2025
Match Rate: What is it, and What is a Good Score in B2b/B2c?
What is a good match rate in B2B and B2C? Benchmarks, key factors, and tips to boost your matching rate with first-party data and your CDP.
Carla
October 26, 2025
Search Generative Experience: Adapting your Google Ads
Search Generative Experience is a game-changer: fewer SEO clicks, more pressure on Google Ads. Our method to protect your brand and boost performance.
Ophélie
September 15, 2025
Google Ads Logo Extension: Increase CTR & Brand Awareness
Discover the Google Ads logo extension to improve your click-through rate and strengthen your brand image. Complete guide with practical examples.
Benoit Jacques
August 14, 2025
Product Feed: an Essential SEA Asset
In terms of SEO, your product feed is the oil that keeps the engine running. Without a clear, complete, and updated product feed, even the best Google Ads budget risks
Carla
August 14, 2025
ROAS vs. COS: the KPIs to Track for your Ad Campaigns
Boost your margin and revenue: combine ROAS & COS with Donutz Digital’s expertise in paid search/social. Turn your ads into a profitable investment!
Carla
August 14, 2025