Match Rate: What is it, and What is a Good Score in B2b/B2c?
What is a good match rate in B2B and B2C? Benchmarks, key factors, and tips to boost your matching rate with first-party data and your CDP.
Carla
September 29, 2025
Search Generative Experience: Adapting your Google Ads
Search Generative Experience is a game-changer: fewer SEO clicks, more pressure on Google Ads. Our method to protect your brand and boost performance.
Ophélie
September 15, 2025
Google Ads Logo Extension: Increase CTR & Brand Awareness
Discover the Google Ads logo extension to improve your click-through rate and strengthen your brand image. Complete guide with practical examples.
Benoit Jacques
August 14, 2025
Product Feed: an Essential SEA Asset
In terms of SEO, your product feed is the oil that keeps the engine running. Without a clear, complete, and updated product feed, even the best Google Ads budget risks
Carla
August 14, 2025
ROAS vs. COS: the KPIs to Track for your Ad Campaigns
Boost your margin and revenue: combine ROAS & COS with Donutz Digital’s expertise in paid search/social. Turn your ads into a profitable investment!
Carla
August 14, 2025
Social Ads or Google Ads: which Lever to Choose for your Marketing Objectives?
Hesitating between Social Ads and Google Ads? Discover the strengths, weaknesses, and synergies between these two levers to choose the best marketing strategy according to your objectives.
Carla
August 14, 2025