{"id":9142,"date":"2023-08-29T07:56:14","date_gmt":"2023-08-29T07:56:14","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=9142"},"modified":"2026-02-10T12:25:16","modified_gmt":"2026-02-10T12:25:16","slug":"kas-yra-seo-ir-kaip-tai-veikia","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/lt\/kas-yra-seo-ir-kaip-tai-veikia\/","title":{"rendered":"Kas yra SEO ir kaip tai veikia?"},"content":{"rendered":"\n

Ar kada esate gird\u0117j\u0119 kas yra SEO<\/strong> (angl. Search Engine Optimization) arba svetain\u0117s optimizavimas paie\u0161kos sistemoms?<\/p>\n\n\n\n

Ko gero, did\u017eioji internetini\u0173 svetaini\u0173 ar elektronini\u0173 parduotuvi\u0173 savinink\u0173 dalis yra gird\u0117jusi \u0161\u012f termin\u0105, ta\u010diau vis dar negali atsakyti \u012f klausim\u0105 kas yra SEO ir koki\u0105 naud\u0105 jis gali sukurti.<\/p>\n\n\n\n

Norint auginti savo veikl\u0105<\/a>, aplenkti konkurentus, deja, neu\u017eteks tik \u017einoti kaip \u0161ifruojasi \u0161ios trys raid\u0117s \u2013 teks pla\u010diau pasidom\u0117ti kas yra SEO, kaip jis veikia, koki\u0173 veiksm\u0173 reik\u0117s imtis atliekant svetain\u0117s optimizacij\u0105 paie\u0161kos sistemoms, mat gyvename informacijos kupiname pasaulyje, kur norint b\u016bti pasteb\u0117tiems reikia paplu\u0161\u0117ti.<\/p>\n\n\n\n

SEO: kas tai?<\/h2>\n\n\n\n

SEO, arba svetaini\u0173 optimizavimas paie\u0161kos sistemoms, \u2013 vienas i\u0161 efektyviausi\u0173 skaitmeninio marketingo b\u016bd\u0173 didinti veiklos \u017einomum\u0105 internete<\/strong>. Svetaini\u0173 optimizavimas yra puikus interneto rinkodaros \u012frankis<\/strong>, leid\u017eiantis organi\u0161kai didinti lankytoj\u0173 skai\u010di\u0173, pritraukti daugiau klient\u0173, formuoti j\u016bs\u0173 prekinio \u017eenklo \u012fvaizd\u012f, auginti pasitik\u0117jim\u0105 j\u016bs\u0173 veikla ir didinti \u017einomum\u0105.<\/p>\n\n\n\n

SEO metu optimizuojami techniniai puslapio parametrai, strukt\u016bra, vidinis ir i\u0161orinis turinys. Tai yra ilgalaik\u0119 investicin\u0119 gr\u0105\u017e\u0105 ne\u0161antis procesas<\/strong>, kuris gali d\u017eiuginti ilgiau, nei, pavyzd\u017eiui, mokama reklama.<\/p>\n\n\n\n

\u0160iandien internete susiduriame su mil\u017eini\u0161ku srautu informacijos ir dideliu pasi\u016blos kiekiu, tad neretai nutinka taip, kad nauji verslai, prekiniai \u017eenklai tiesiog pasimeta informacijos j\u016broje, o jau sp\u0117j\u0119 \u012fleisti \u0161aknis \u2013 nugrimzta \u017eemyn. SEO padeda i\u0161spr\u0119sti \u0161ias problemas ir spind\u0117ti ry\u0161kiau, nei j\u016bs\u0173 konkurentai.<\/p>\n\n\n\n

SEO: kas tai ir kaip tai veikia?<\/h2>\n\n\n\n
\"pagrindiniai<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Svetaini\u0173 optimizavimas paie\u0161kos sistemoms<\/a> yra tam tikr\u0173 veiksm\u0173, leid\u017eian\u010di\u0173 i\u0161kelti optimizuojam\u0105 svetain\u0119 \u012f paie\u0161kos rezultat\u0173 topus, visuma. Tam, kad geriau suprastum\u0117te kas yra SEO, trumpai pristatome optimizavimo paie\u0161kos sistemoms eig\u0105: pirmasis \u017eingsnis \u2013 SEO auditas<\/strong>. Jo metu analizuojama ne tik j\u016bs\u0173, bet ir j\u016bs\u0173 konkurent\u0173 veikla, ie\u0161koma geriausi\u0173 b\u016bd\u0173 j\u016bs\u0173 svetain\u0117s matomumui didinti, sudaromas konkretus veiksm\u0173 planas, galintis pad\u0117ti pagerinti esam\u0105 situacij\u0105, pasiekti u\u017esibr\u0117\u017etus tikslus.<\/p>\n\n\n\n

Nusista\u010dius tikslus, apibr\u0117\u017eus veiksmus imamasi darb\u0173:<\/h3>\n\n\n\n
    \n
  • tikrinamos ir i\u0161taisomos svetain\u0117je esan\u010dios programavimo ir kitos technin\u0117s klaidos,<\/li>\n\n\n\n
  • atliekama raktini\u0173 \u017eod\u017ei\u0173 analiz\u0117,<\/li>\n\n\n\n
  •  ra\u0161omi ar koreguojami svetain\u0117je esantys tekstai pagal gautus rakta\u017eod\u017ei\u0173 analiz\u0117s rezultatus,<\/li>\n\n\n\n
  •  pildomi tinklara\u0161\u010diai,<\/li>\n\n\n\n
  • tvarkomos ALT \u017eymos ir META tekstai,<\/li>\n\n\n\n
  • didinamas svetain\u0117s u\u017ekrovimo greitis,<\/li>\n\n\n\n
  • gerinamas pritaikomumas skirtingiems \u012frenginiams,<\/li>\n\n\n\n
  • prijungiami tam tikri srauto ir kit\u0173 rodikli\u0173 steb\u0117jimui reikalingi \u012frankiai,<\/li>\n\n\n\n
  • didinamas \u017einomumas u\u017e svetain\u0117s rib\u0173: naujien\u0173 portaluose, populiariausiuose tinklara\u0161\u010diuose, socialiniuose tinkluose, specialiose nuorod\u0173 talpinimo platformose, jei reikia \u2013 vaizdinio ir garsinio turinio talpinimo platformose,<\/li>\n\n\n\n
  • kt. <\/li>\n<\/ul>\n\n\n\n

    Visus SEO veiksmus galima skirti \u012f du didesnius etapus: vidin\u0119 ir i\u0161orin\u0119 optimizacij\u0105<\/strong>.<\/p>\n\n\n\n

    Vidinis SEO<\/h3>\n\n\n\n
    \"Vidinis<\/figure>\n\n\n\n

    Vidinis SEO \u2013 tai bene svarbiausias \u017eingsnis visame svetain\u0117s optimizavimo procese, kur\u012f buiti\u0161kai galime vadinti \u201enam\u0173 tvarkymusi\u201c. Vidinio SEO metu atliekamas techninis puslapio tvarkymas<\/strong> (programavimo klaid\u0173 identifikacija ir \u0161alinimas, u\u017ekrovimo grei\u010dio, pritaikomumo gerinimas ir kt.); puslapio strukt\u016bros<\/strong> (kitaip vadinamo internetin\u0117s svetain\u0117s med\u017eio) optimizavimas, turinio<\/strong> (tekstinio, vaizdinio, grasinio ir kt.) optimizavimas pagal raktini\u0173 \u017eod\u017ei\u0173 tyrimo rezultatus<\/strong>. Atlikus \u0161iuos veiksmus svetain\u0117 tampa paruo\u0161ta b\u016bti pasteb\u0117ta.<\/p>\n\n\n\n

    I\u0161orinis SEO<\/h3>\n\n\n\n

    Kai namai \u0161var\u016bs, galima pakviesti sve\u010di\u0173 \u2013 atlikti i\u0161orin\u012f optimizavim\u0105. I\u0161orinio SEO metu did\u017eiausias d\u0117mesys skiriamas i\u0161orini\u0173 nuorod\u0173 (backlink\u2018\u0173) talpinimui. Visame internete \u2013 soc. tinkluose, naujien\u0173 portaluose, tinklara\u0161\u010diuose \u2013 talpinami straipsniai su nuoroda \u012f j\u016bs\u0173 svetain\u0119.<\/p>\n\n\n\n

    Paie\u0161kos sistemos, da\u017enai sutikdamos j\u016bs\u0173 svetain\u0117s adres\u0105 papras\u010diausiai j\u012f laikys aktualiu, tad organi\u0161kai kels \u012f paie\u0161kos rezultat\u0173 topus. Be abejo, labai svarbiu rodikliu tampa svetaini\u0173, kuriose paliekamos atgalin\u0117s nuorodos patikimumas, skelbiamo turinio autenti\u0161kumas ir kokybi\u0161kumas.<\/p>\n\n\n\n

    Ar galima atlikti tik vien\u0105 \u017eingsn\u012f?<\/h2>\n\n\n\n

    Galima, ta\u010diau atlikus tik i\u0161orin\u012f ar vidin\u012f optimizavim\u0105 nepasieksite geriausi\u0173 rezultat\u0173<\/strong>. Deja, bet be vidinio SEO neveiks i\u0161orinis, o atlikus tik vidin\u012f bus sud\u0117tinga greitai pamatyti rezultat\u0105. Atlikus vidin\u012f SEO svetain\u0117 ir jos parametrai pritaikomi paie\u0161kos sistem\u0173 reikalavimais, o tai rei\u0161kia, atitinka j\u0173 l\u016bkes\u010dius ir gali b\u016bti pasteb\u0117ta ir palankiai vertinama. Atsiradus paie\u0161kos sistem\u0173 palankumui belieka tik papasakoti apie save kitiems \u2013 palikti savo p\u0117dutes internete, kad jas pasteb\u0117t\u0173 tiek potencial\u016bs lankytojai, tiek paie\u0161kos sistem\u0173 robotukai.<\/p>\n\n\n\n

    SEO projekto nauda<\/h2>\n\n\n\n

    Ko gero, jau supratote kas yra SEO ir kokie yra pagrindiniai etapai \u012fgyvendinant SEO projekt\u0105. Metas pakalb\u0117ti apie naudas<\/strong>.<\/p>\n\n\n\n

    Atlikus SEO, pirmiausiai, j\u016bs\u0173 svetain\u0117 tampa \u0161varia ir draugi\u0161ka paie\u0161kos sistemoms. Joje nebelieka programavimo klaid\u0173, padid\u0117ja u\u017ekrovimo greitis ir pritaikomumas \u012fvairiems \u012frenginiams. J\u016bs\u0173 svetain\u0117je atsiranda reikiami rakta\u017eod\u017eiai, kurie lengviau pritrauks tikslin\u0119 auditorij\u0105 ir potencialius klientus. Be to, padid\u0117ja svetain\u0117s matomumas ir konkurencingumas, pasitik\u0117jimas prekiniu \u017eenklu, did\u0117ja autoritetas, pasiekiate t\u0105 auditorij\u0105, kuriai aktualios j\u016bs\u0173 paslaugos ar prek\u0117s, padid\u0117ja \u012fsitraukimas, auga pardavimai.<\/p>\n\n\n\n

    Po i\u0161orinio SEO apie j\u016bs\u0173 prekin\u012f \u017eenkl\u0105 kalbama pla\u010diau \u012fvairiose medijose, tad taip galite b\u016bti grei\u010diau pasteb\u0117ti ne tik pa\u010dios paie\u0161kos sistemos bet ir svetain\u0117s lankytoj\u0173.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ar kada esate gird\u0117j\u0119 kas yra SEO (angl. Search Engine Optimization) arba svetain\u0117s optimizavimas paie\u0161kos sistemoms? Ko gero, did\u017eioji internetini\u0173 svetaini\u0173 ar elektronini\u0173 parduotuvi\u0173 savinink\u0173 dalis yra gird\u0117jusi \u0161\u012f termin\u0105, ta\u010diau vis dar negali atsakyti \u012f klausim\u0105 kas yra SEO ir koki\u0105 naud\u0105 jis gali sukurti. Norint auginti savo veikl\u0105, aplenkti konkurentus, deja, neu\u017eteks tik […]<\/p>\n","protected":false},"author":3,"featured_media":9149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[97],"tags":[],"post_folder":[],"class_list":["post-9142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts\/9142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/comments?post=9142"}],"version-history":[{"count":2,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts\/9142\/revisions"}],"predecessor-version":[{"id":17456,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts\/9142\/revisions\/17456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/media\/9149"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/media?parent=9142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/categories?post=9142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/tags?post=9142"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/post_folder?post=9142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}