{"id":13216,"date":"2025-02-02T15:06:35","date_gmt":"2025-02-02T15:06:35","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=13216"},"modified":"2025-02-02T15:06:37","modified_gmt":"2025-02-02T15:06:37","slug":"cdstyle-sekmingas-juodasis-penktadienis","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/lt\/cdstyle-sekmingas-juodasis-penktadienis\/","title":{"rendered":"C&amp;D STYLE klient\u0173 atvejo tyrimas: S\u0117kmingas Juodasis Penktadienis su Performance Max"},"content":{"rendered":"\n<p><a href=\"http:\/\/cdstyle.lt\/\" rel=\"nofollow noopener\" target=\"_blank\">C&amp;DStyle.lt<\/a>, Lietuvos klientas, su kuriuo bendradarbiaujame jau daugiau nei dvejus metus, tur\u0117jo ai\u0161k\u0173 tiksl\u0105: pl\u0117toti Google Ads kampanijas, kad padidint\u0173 internetinius pardavimus. \u0160is klient\u0173 atvejis, kur\u012f vald\u0117 <a href=\"https:\/\/www.linkedin.com\/in\/julita-straznickaite-55903a135\/\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Julita<\/strong><\/a>, parodo, kaip Performance Max kampanijos transformavo rezultatus Juodojo Penktadienio metu ir ypa\u010d po jo.<\/p>\n\n\n\n<p>C&amp;DStyle specializuojasi nam\u0173 dekoro ir dovan\u0173 pardavime. Jie si\u016blo plat\u0173 produkt\u0173 asortiment\u0105, \u012fskaitant nam\u0173 dekoro elementus, nam\u0173 tekstil\u0119, biuro reikmenis ir dovanas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kontekstas: Google Ads kampanij\u0173 optimizavimas<\/h2>\n\n\n\n<p>Prie\u0161 pakeitimus, apie kuriuos kalb\u0117sime v\u0117liau, C&amp;DStyle gavo did\u017ei\u0105j\u0105 dal\u012f savo reklamos rezultat\u0173 i\u0161 prek\u0117s \u017eenklo kampanij\u0173, kurios gerai veik\u0117 Google Ads platformoje. \u0160ios kampanijos generavo iki 90% pardavim\u0173 auk\u0161to sezoni\u0161kumo laikotarpiais.<\/p>\n\n\n\n<p>Ta\u010diau kadangi Donutz niekada nesitenkina vien gerais rezultatais, mes nor\u0117jome paskatinti augim\u0105 ir pasiekti naujas auditorijas bei rinkos segmentus, neprarandant ROI. Tai da\u017enai b\u016bna prek\u0117s \u017eenklo kampanij\u0173 Google Ads platformoje problema, kuri gali greitai pasiekti rib\u0105: jos remiasi jau &#8220;u\u017ekariautomis&#8221; auditorijomis.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u016bs\u0173 strategija: Performance Max kampanijos<\/h2>\n\n\n\n<p>Performance Max yra Google Ads si\u016blomas reklaminis sprendimas, veikiantis jau kelerius metus. \u0160is sprendimas naudoja dirbtin\u012f intelekt\u0105, kad pasiekt\u0173 j\u016bs\u0173 prek\u0117s \u017eenklui aktualias auditorijas. \u0160ios kampanijos rodo j\u016bs\u0173 reklamas keliose vietose vienu metu (\u012fprastoje paie\u0161koje, YouTube, Display, Gmail, Discover&#8230;).<\/p>\n\n\n\n<p>PMax analizuoja duomenis realiu laiku ir automati\u0161kai pritaiko statymo strategij\u0105, reklamos vietas ir vaizdin\u0119 med\u017eiag\u0105, kad b\u016bt\u0173 pasiekti geriausi \u012fmanomi rezultatai, atsi\u017evelgiant \u012f j\u016bs\u0173 tiksl\u0105. Pagrindiniai \u0161io tipo kampanijos privalumai yra buvimas skirtinguose Google kanaluose, automatizavimas ir pa\u017eangus tikslinimas.<\/p>\n\n\n\n<p>C&amp;DStyle atveju, mes \u012fgyvendinome dvi taktikas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prek\u0117s \u017eenklo kampanijos: maksimizuoti rezultatus su esamais klientais ir stiprinti prek\u0117s \u017eenklo \u017einomum\u0105.<\/li>\n\n\n\n<li>PMax kampanijos: pritraukti naujas auditorijas, kurios da\u017enai nepasiekiamos per prek\u0117s \u017eenklo kampanijas.<\/li>\n<\/ul>\n\n\n\n<p>Tikslas buvo i\u0161naudoti dirbtinio intelekto gali\u0105, kad pasiektume vartotojus \u012fvairiuose kliento kelion\u0117s ta\u0161kuose: aktyvios paie\u0161kos metu, produkt\u0173 atradimo etape ar prek\u0117s \u017eenklo \u017einomumo didinimo faz\u0117je.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Ads strategijos koregavimas<\/h2>\n\n\n\n<p>Po keli\u0173 savai\u010di\u0173 Julita pasteb\u0117jo, kad Performance Max kampanijos gerokai pranoko prek\u0117s \u017eenklo kampanijas, kurios istori\u0161kai veik\u0117 labai gerai, bet prad\u0117jo rodyti prastesnius rezultatus. Tod\u0117l ji nusprend\u0117 sustabdyti prek\u0117s \u017eenklo kampanijas ir nukreipti i\u0161teklius \u012f PMax kampanijas.<\/p>\n\n\n\n<p>Nor\u0117dama pasinaudoti ankstesne s\u0117kminga prek\u0117s \u017eenklo kampanij\u0173 patirtimi, ji identifikavo specifinius raktinius \u017eod\u017eius, kurie praeityje daugiausiai prisid\u0117jo prie konversij\u0173. Tada ji integravo \u0161iuos raktinius \u017eod\u017eius \u012f Performance Max kampanijas kaip auditorijos signalus, leisdama dirbtiniam intelektui prioritetizuoti vartotojus su stipria pirkimo intencija.<\/p>\n\n\n\n<p>Rezultatas: tikslesnis taikymas, labiau kvalifikuoti potencial\u016bs klientai ir netik\u0117ti rezultatai!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rezultatai<\/h2>\n\n\n\n<p>\u0160ie strateginiai sprendimai atne\u0161\u0117 puiki\u0173 rezultat\u0173 &#8211; konversijos smarkiai i\u0161augo lapkri\u010dio pabaigoje ir t\u0119s\u0117si gruod\u012f, net ir pra\u0117jus Juodajam Penktadieniui.<\/p>\n\n\n\n<p>\u0160tai spustel\u0117jim\u0173 (m\u0117lyna) ir konversij\u0173 (raudona) raida 2024 m. lapkri\u010dio m\u0117nes\u012f, \u012fgyvendinus naujas min\u0117tas strategijas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"235\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/01\/rezultatai-CDStyle-1024x235.png\" alt=\"rezultatai CDStyle Performance Max\" class=\"wp-image-13217\" style=\"width:640px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/01\/rezultatai-CDStyle-1024x235.png 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/01\/rezultatai-CDStyle-300x69.png 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/01\/rezultatai-CDStyle-768x176.png 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/01\/rezultatai-CDStyle-1536x352.png 1536w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/01\/rezultatai-CDStyle.png 1918w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Google Ads Performance Max kampanijos gali b\u016bti tikrai strateginis svertas reklamuotojams, siekiantiems maksimaliai padidinti savo ROI. D\u0117l duomenimis pagr\u012fsto po\u017ei\u016brio ir nuolatinio optimizavimo, C&amp;DStyle.lt ne tik pasiek\u0117, bet ir vir\u0161ijo savo tikslus, pasiekdami rekordinius pardavimus Juodojo Penktadienio metu.<\/p>\n\n\n\n<p>Norite ir j\u016bs gauti pagalbos su Google Ads? <a href=\"https:\/\/donutzdigital.com\/lt\/susisiekite\/\"><strong>Pasikalb\u0117kime<\/strong><\/a>!<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Su\u017einokite, kaip C&#038;DStyle.lt, ilgametis rinkos \u017eaid\u0117jas Lietuvos rinkoje veikiantis 25-erius metus, padidino savo pardavimus naudodamas Performance Max kampanijas Google Ads platformoje. Optimizuota strategija leido pasiekti nauj\u0105 auditorij\u0105, pagerinti ROI ir pasiekti rekordinius pardavimus, ypa\u010d Juodojo Penktadienio metu.<\/p>\n","protected":false},"author":20,"featured_media":13266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[],"post_folder":[],"class_list":["post-13216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sekmes-istorijos"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts\/13216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/comments?post=13216"}],"version-history":[{"count":4,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts\/13216\/revisions"}],"predecessor-version":[{"id":13269,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/posts\/13216\/revisions\/13269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/media\/13266"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/media?parent=13216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/categories?post=13216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/tags?post=13216"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/lt\/wp-json\/wp\/v2\/post_folder?post=13216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}