{"id":7949,"date":"2023-04-16T18:07:32","date_gmt":"2023-04-16T18:07:32","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=7949"},"modified":"2024-11-16T21:16:50","modified_gmt":"2024-11-16T21:16:50","slug":"comment-optimiser-ses-publicites-sur-le-reseau-display-en-2-min","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/comment-optimiser-ses-publicites-sur-le-reseau-display-en-2-min\/","title":{"rendered":"Comment optimiser ses publicit\u00e9s sur le r\u00e9seau display en 2 min."},"content":{"rendered":"\n<p>Le secret encore trop peu connu pour booster vos campagnes <a href=\"https:\/\/donutzdigital.com\/fr\/qu-est-ce-que-google-ads-le-guide-complet\/\">Google Ads<\/a> en 2 minutes : excluez les emplacements de type &#8220;applications mobiles&#8221;.<\/p>\n\n\n\n<p>Pourquoi devriez-vous le faire ?<\/p>\n\n\n\n<p>Si vous utilisez le r\u00e9seau Display ou des campagnes de recherche sur Google, voici ce qui risque de se produire :<\/p>\n\n\n\n<p>&#8211; Vous obtiendrez beaucoup de clics, youpi \ud83d\udcc8<\/p>\n\n\n\n<p>&#8211; Vous observerez des conversions, euphorie g\u00e9n\u00e9rale \ud83d\ude00<\/p>\n\n\n\n<p>&#8211; Mais vous serez rapidement confront\u00e9 \u00e0 des leads de mauvaise qualit\u00e9, ce qui vous causera des soucis \ud83d\ude41<\/p>\n\n\n\n<p>&#8211; Ensuite, vous d\u00e9couvrirez avec horreur les emplacements ayant g\u00e9n\u00e9r\u00e9 ces clics \ud83d\ude31<\/p>\n\n\n\n<p>&#8211; Enfin, vous finirez par pleurer votre budget m\u00e9dia disparu au fin fond du compte bancaire de Google \ud83d\ude2d<\/p>\n\n\n\n<p>La v\u00e9rit\u00e9, c&#8217;est que les emplacements mobiles ne conviennent pas \u00e0 tout le monde, c&#8217;est plut\u00f4t compliqu\u00e9 et vous pouvez vous simplifier la vie en les excluant.<\/p>\n\n\n\n<p>Au d\u00e9part, vous pensiez certainement que vos annonces seraient diffus\u00e9es sur des sites de (tr\u00e8s) grande qualit\u00e9, n&#8217;est-ce pas ? Alors, pourquoi se compliquer la vie et prendre des risques suppl\u00e9mentaires ? Vous avez d\u00e9j\u00e0 assez de boulot.<\/p>\n\n\n\n<p>Aussi, souvenez-vous que dans le digital marketing, le bon sens prime sur les bonnes pratiques dict\u00e9es par les plateformes publicitaires qui ont leurs propres int\u00e9r\u00eats. C&#8217;est important de le rappeler pour prendre des d\u00e9cisions \u00e9clair\u00e9es. Il n&#8217;y a pas de mauvais vendeurs, juste des mauvais acheteurs&#8230;<\/p>\n\n\n\n<p>En tant qu&#8217;utilisateur \u00e9clair\u00e9, vous voulez probablement passer \u00e0 l&#8217;action et appliquer l&#8217;astuce suivante d\u00e8s maintenant :<\/p>\n\n\n\n<p>&#8211; Allez dans vos param\u00e8tres &lt;&lt; Liste d&#8217;exclusion d&#8217;emplacements &gt;&gt;<\/p>\n\n\n\n<p>&#8211; Cr\u00e9ez une liste<\/p>\n\n\n\n<p>&#8211; Excluez l&#8217;URL suivante : mobileappcategory :: 69500<\/p>\n\n\n\n<p>&#8211; Enregistrez et appliquez \u00e0 vos campagnes.<\/p>\n\n\n\n<p>C&#8217;est simple, rapide et cela vous fera \u00e9conomiser de l&#8217;argent.<\/p>\n\n\n\n<p>Alors, qu&#8217;attendez-vous pour essayer ?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2023\/04\/Post-Linkedin-Optimiser-Display-Ads-Exclusion-mobile-apps-2.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 Post-Linkedin-Optimiser-Display-Ads-Exclusion-mobile-apps-2.\"><\/object><a id=\"wp-block-file--media-ed24fd61-660f-462b-866e-8b13146d3cb1\" href=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2023\/04\/Post-Linkedin-Optimiser-Display-Ads-Exclusion-mobile-apps-2.pdf\">Post-Linkedin-Optimiser-Display-Ads-Exclusion-mobile-apps-2<\/a><a href=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2023\/04\/Post-Linkedin-Optimiser-Display-Ads-Exclusion-mobile-apps-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-ed24fd61-660f-462b-866e-8b13146d3cb1\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le secret encore trop peu connu pour booster vos campagnes Google Ads en 2 minutes : excluez les emplacements de type &#8220;applications mobiles&#8221;. Pourquoi devriez-vous le faire ? Si vous utilisez le r\u00e9seau Display ou des campagnes de recherche sur Google, voici ce qui risque de se produire : &#8211; Vous obtiendrez beaucoup de clics, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48],"tags":[],"post_folder":[],"class_list":["post-7949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/7949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=7949"}],"version-history":[{"count":4,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/7949\/revisions"}],"predecessor-version":[{"id":12974,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/7949\/revisions\/12974"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/7954"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=7949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=7949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=7949"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=7949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}