{"id":3027,"date":"2021-03-30T18:38:00","date_gmt":"2021-03-30T18:38:00","guid":{"rendered":"http:\/\/donutzdigital.com\/seo-international-comment-gerer-la-structure-des-urls\/"},"modified":"2026-07-29T10:02:16","modified_gmt":"2026-07-29T10:02:16","slug":"seo-international-comment-gerer-la-structure-des-urls","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/seo-international-comment-gerer-la-structure-des-urls\/","title":{"rendered":"SEO International: Comment g\u00e9rer la structure des urls"},"content":{"rendered":"<style>.elementor-element-444be0d8,.elementor-element-6fc0d5b4,.elementor-element-44ad8506,.elementor-element-54c7acd{display:none!important}.elementor-element-119ea50{width:100%!important;max-width:100%!important;flex:0 0 100%!important}.elementor-element-119ea50 .elementor-column-wrap,.elementor-element-119ea50 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22px;border-radius:50px;font-weight:700;font-size:14px;text-decoration:none!important;white-space:nowrap;border:none!important;box-shadow:0 4px 18px rgba(255,46,149,.35)}.art-rel{max-width:1200px;margin:0 auto 80px;padding:0 32px}.art-rel-t{font-size:22px;font-weight:800;color:#1F1F35;margin-bottom:28px}.art-rel-g{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.art-rc{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid #eef0f6;border-radius:18px;padding:16px;text-decoration:none!important;transition:box-shadow .2s,transform .2s;color:inherit}.art-rc:hover{box-shadow:0 8px 28px rgba(31,31,53,.09);transform:translateY(-2px)}.art-rc img{width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;overflow:hidden!important;flex-shrink:0;display:block!important}.art-rct{font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#FF2E95;margin-bottom:5px}.art-rc h4{font-size:14px;font-weight:700;color:#1F1F35;margin:0 0 6px;line-height:1.4}.art-rcr{font-size:12px;color:#aaa}@media(max-width:960px){.art-hero{grid-template-columns:1fr;gap:32px;padding:32px 24px 48px}.art-rel-g{grid-template-columns:1fr 1fr;gap:16px}.art-rel{padding:0 24px}.art-body{padding:0 24px 56px}.art-div{padding:0 24px}.art-cta-strip{padding:0 24px}}@media(max-width:600px){.art-rel-g{grid-template-columns:1fr}.art-cta-box{flex-direction:column;text-align:center;padding:28px 24px}}<\/style><div class=\"art\"><div class=\"art-hero\"><div><div class=\"art-tags\"><span class=\"art-tag\">SEO<\/span><span class=\"art-sep\">\u25cf<\/span><span class=\"art-rt\">3 min read<\/span><\/div><h1 class=\"art-h1\">SEO International: Comment g\u00e9rer la structure des urls<\/h1><p class=\"art-ex\">Lancement de votre nouveau site \u00e0 l&rsquo;international! Top! Mais..quelle structure adopt\u00e9e pour votre domaine et \u00eatre ainsi au top avec le futur de ce\u2026<\/p><div class=\"art-auth\"><img decoding=\"async\" class=\"art-av\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/Audrey-1-150x150.jpeg\" alt=\"Audrey\"><div><div class=\"art-an\">Audrey<\/div><div class=\"art-ad\">March 30, 2021<\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"art-fi\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/5eac09429e357e0a7aecb7bb_giphy201.gif\" alt=\"SEO International: Comment g\u00e9rer la structure des urls\"><\/div><div class=\"art-body\"><p>Vous avez un march\u00e9 qui se profile \u00e0 l\u2019horizon dans un pays \u00e9tranger? Votre entreprise fonctionne bien en France et vous voulez vous positionner dans un autre pays? Votre nouveau site est pr\u00eat (et parfait) afin d\u2019\u00eatre lanc\u00e9 et vous vous posez la question.. Quelle structure d\u2019url vais-je choisir..? Quelle est la meilleure solution..?<\/p>\n<p>Il ya plusieurs possibilit\u00e9s, et ce choix va surtout se faire par rapport \u00e0 vous, et votre histoire.<\/p>\n<p>Parlons tout d\u2019abord des diff\u00e9rentes possibilit\u00e9s.<\/p>\n<p>Il existe quelques structures d&rsquo;URL qui peuvent \u00eatre mises en place et utiliser pour cibler un pays particulier avec leurs sites web. Il peut s&rsquo;agir d&rsquo;utiliser un domaine de premier niveau de code pays, un sous-domaine, un sous-r\u00e9pertoire ou un sous-dossier, ou m\u00eame utiliser un nom de domaine enti\u00e8rement diff\u00e9rent.<\/p>\n<h2>SEO international: Bonnes pratiques pour vos urls<\/h2>\n<p>Le domaine de premier niveau national (en anglais le CCTLD pour le code top-level domain). Vous connaissez tous ce code, il correspond g\u00e9n\u00e9ralement aux deux derni\u00e8res lettres apr\u00e8s le point des urls.(.fr, .be, .uk\u2026) Il d\u00e9finit clairement le pays o\u00f9 se trouve l\u2019entreprise, aupr\u00e8s de l\u2019utilisateur. Vous faites le choix clair de positionner votre site dans le pays en question.<\/p>\n<p>Nous allons \u00e9voquer les .com, .net ou .org qui apportent clairement une dimension internationale \u00e0 votre activit\u00e9.<\/p>\n<p>Plusieurs cas de figures ici \u00e9galement.<\/p>\n<h3>ccTLD et internationalisation: Bonnes pratiques<\/h3>\n<p><strong>1. Autre domaine Racine<\/strong> &#8211; Le contenu internationalis\u00e9 est plac\u00e9 sur un domaine racine enti\u00e8rement diff\u00e9rent de celui du site non internationalis\u00e9<\/p>\n<p>Il se construit comme ceci: https:\/\/exemple.fr<\/p>\n<p><strong>2. Le sous-domaine<\/strong> &#8211; Le contenu internationalis\u00e9 est plac\u00e9 sur un \u00ab\u00a0domaine de troisi\u00e8me niveau\u00a0\u00bb s\u00e9par\u00e9 qui peut ou non passer ou recevoir l&rsquo;\u00e9quit\u00e9 de lien du domaine racine.<\/p>\n<p>Il se construit comme ceci: https:\/\/fr.exemple.com<\/p>\n<p><strong>3. Le sous-r\u00e9pertoire<\/strong> &#8211; Le contenu internationalis\u00e9 est plac\u00e9 dans un sous-r\u00e9pertoire, ou sous-dossier, sp\u00e9cifique d&rsquo;un domaine racine. Une des m\u00e9thodes les plus simples et plus utilis\u00e9es.<\/p>\n<p>Il se construit comme ceci: https:\/\/exemple.com\/fr<\/p>\n<p><strong>4. gTLD avec param\u00e8tres linguistiques<\/strong> &#8211; Un domaine de premier niveau g\u00e9n\u00e9ral (comme .com, .net ou .org) est destin\u00e9 aux locuteurs d&rsquo;une langue sp\u00e9cifique en y ajoutant un param\u00e8tre URL.<\/p>\n<p>Il se construit comme ceci: https:\/\/exemple.com\/?lang=fr-fr<\/p>\n<h2>Structure d\u2019url et SEO: Mais alors que dois-je faire?<\/h2>\n<p>Chaque m\u00e9thode a ses avantages et ses inconv\u00e9nients. Ce choix va se faire surtout par rapport \u00e0 votre historique, de l\u2019existentiel, et de l\u2019\u00e9nergie que vous \u00eates pr\u00eats \u00e0 investir dans votre ou vos sites.<\/p>\n<p>Dans un monde id\u00e9al, l\u2019option domaine adapt\u00e9e au pays (option 1) est le choix parfait. Elle vous permettra d\u2019envoyer un signal plus fort aux moteurs de recherches mais sera \u00e9galement plus am\u00e8ne de r\u00e9pondre aux requ\u00eates locales\u2026 (et oui, le local et Google)<\/p>\n<p>L\u2019inconv\u00e9nient de ce choix est que vous avez deux sites internet \u00e0 entretenir et \u00e0 optimiser en <a href=\"https:\/\/donutzdigital.com\/fr\/les-bases-du-seo-guide-complet-pour-debutants\/\">SEO<\/a>, et sur lesquels il faut apporter du contenu et qu\u2019il faut faire vivre.<\/p>\n<p>C\u2019est une option \u00e0 privil\u00e9gier \u00e9galement si vous avez d\u00e9j\u00e0 un site existant dans votre pays d\u2019origine(ex:France) avec une url .fr, qui am\u00e8ne d\u00e9j\u00e0 du trafic, qui est bien index\u00e9 sur Google. Avoir un autre nom de domaine dans le nouveau pays, vous \u00e9vitera de perdre une partie de votre trafic d\u00e9j\u00e0 pr\u00e9sent.<\/p>\n<p>Concernant les autres m\u00e9thodes, l\u2019ensemble de celles-ci enverront toutes un signal moins fort aux moteurs de recherche. Si vous devez choisir l\u2019une de celles-ci malgr\u00e9 tout, privil\u00e9giez la m\u00e9thode 3 du sous-r\u00e9pertoire, qui consolidera l\u2019autorit\u00e9 du site plut\u00f4t que les autres m\u00e9thodes.<\/p>\n<p>Je terminerai cet article au niveau du <a href=\"https:\/\/donutzdigital.com\/fr\/le-seo-international-pourquoi\/\">SEO international<\/a> sur l\u2019importance de ne pas utiliser un module afin de traduire votre site. Ces traductions peuvent ne pas \u00eatre inexactes, alourdir votre site internet (d\u00fb \u00e0 l&rsquo;installation d\u2019un module) et ne pas correspondre \u00e0 votre audience. Si vous souhaitez vous internationaliser, prenez le temps et l\u2019\u00e9nergie n\u00e9cessaire pour le faire&#8230;Car ce sera la meilleure m\u00e9thode afin d\u2019obtenir des r\u00e9sultats. (La course de fond du SEO)<\/p>\n<\/div><div class=\"art-div\"><hr><\/div><div class=\"art-cta-strip\"><div class=\"art-cta-box\"><div class=\"art-cta-box-txt\"><h3>Ready to grow your digital marketing?<\/h3><p>Get a free audit from our experts \u2014 no commitment.<\/p><\/div><a class=\"art-ctabtn\" href=\"\/contact\/\">Get your free plan \u2192<\/a><\/div><\/div><div class=\"art-rel\"><div class=\"art-rel-t\">More articles you&rsquo;ll love<\/div><div class=\"art-rel-g\"><a class=\"art-rc\" href=\"\/search-generative-experience-google-ads\/\"><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/09\/Google-SGE-300x300.png\" alt=\"\" style=\"width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;flex-shrink:0;display:block\"><div><div class=\"art-rct\">GEO<\/div><h4>Search Generative Experience : adapter vos Google Ads<\/h4><div class=\"art-rcr\">6 min read<\/div><\/div><\/a><a class=\"art-rc\" href=\"\/visibilite-ia-conversationnelles\/\"><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/09\/Blog-cover-300x300.png\" alt=\"\" style=\"width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;flex-shrink:0;display:block\"><div><div class=\"art-rct\">CHATGPT<\/div><h4>Arr\u00eatez de chercher \u00e0 \u00ab\u00a0optimiser pour ChatGPT\u00a0\u00bb (et faites \u00e7a \u00e0 la place)<\/h4><div class=\"art-rcr\">9 min read<\/div><\/div><\/a><a class=\"art-rc\" href=\"\/mots-cles-seo\/\"><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/09\/Mots-cles-SEO-300x300.png\" alt=\"\" style=\"width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;flex-shrink:0;display:block\"><div><div class=\"art-rct\">SEO<\/div><h4>Mots-cl\u00e9s SEO : la m\u00e9thode claire et rentable<\/h4><div class=\"art-rcr\">9 min read<\/div><\/div><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Lancement de votre nouveau site \u00e0 l&rsquo;international! Top! Mais..quelle structure adopt\u00e9e pour votre domaine et \u00eatre ainsi au top avec le futur de ce site?<\/p>\n","protected":false},"author":4,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[71],"tags":[],"post_folder":[],"class_list":["post-3027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/3027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=3027"}],"version-history":[{"count":4,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/3027\/revisions"}],"predecessor-version":[{"id":19218,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/3027\/revisions\/19218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/2796"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=3027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=3027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=3027"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=3027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}