{"id":2982,"date":"2022-01-23T18:38:00","date_gmt":"2022-01-23T18:38:00","guid":{"rendered":"http:\/\/donutzdigital.com\/quest-ce-que-supermetrics-et-pourquoi-lutiliser\/"},"modified":"2024-11-16T20:57:20","modified_gmt":"2024-11-16T20:57:20","slug":"quest-ce-que-supermetrics-et-pourquoi-lutiliser","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/quest-ce-que-supermetrics-et-pourquoi-lutiliser\/","title":{"rendered":"Qu&#8217;est-ce que Supermetrics et pourquoi l&#8217;utiliser ?"},"content":{"rendered":"<h2><strong id=\"\">Pr\u00e9sentation de l\u2019outil Supermetrics:\u00a0<\/strong><\/h2>\n<p><a href=\"http:\/\/supermetrics.com\" rel=\"nofollow noopener\" target=\"_blank\">Supermetrics<\/a> est un <strong id=\"\">outil d&#8217;automatisation<\/strong> des rapports qui aide les sp\u00e9cialistes du marketing digital \u00e0 regrouper toutes leurs donn\u00e9es d&#8217;analyse <a href=\"https:\/\/donutzdigital.com\/fr\/agence-google-ads\/\">PPC<\/a>, <a href=\"https:\/\/donutzdigital.com\/fr\/les-bases-du-seo-guide-complet-pour-debutants\/\">SEO<\/a>, sociale et web en un seul endroit, y compris les feuilles de calcul et les plateformes de visualisation des donn\u00e9es pour la cr\u00e9ation de rapports et l&#8217;analyse.<\/p>\n<p>Supermetrics vous <strong id=\"\">aide \u00e0 obtenir les donn\u00e9es marketing exactes<\/strong> que vous souhaitez quand vous voulez et o\u00f9 vous voulez. Il vous aide \u00e0 prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es pour d\u00e9velopper votre activit\u00e9.<\/p>\n<p>Des milliers de milliers de personnes, dont des sp\u00e9cialistes du marketing, des analystes de donn\u00e9es et des ing\u00e9nieurs de donn\u00e9es, utilisent Supermetrics pour <strong id=\"\">transf\u00e9rer des donn\u00e9es<\/strong> de Facebook, <a href=\"https:\/\/donutzdigital.com\/fr\/agence-google-ads\/\">Google Ads<\/a>, HubSpot ou autres vers des destinations telles que Google Sheets, Google <a href=\"https:\/\/donutzdigital.com\/fr\/modele-gratuit-looker-studio-pour-google-ads\/\">Data Studio<\/a>, Excel, des outils de BI, etc.<\/p>\n<p>Un des produits phares de Supermetrics est <strong id=\"\">Supermetrics for Google Drive<\/strong>, qui permet aux entreprises d&#8217;ex\u00e9cuter des requ\u00eates, de rafra\u00eechir leurs donn\u00e9es d&#8217;une simple pression sur un bouton et de partager sans effort des rapports et des tableaux de bord avec d&#8217;autres membres de l&#8217;\u00e9quipe.<\/p>\n<p>Vous avez aussi, <strong id=\"\">Supermetrics Uploader<\/strong> qui vous permet d&#8217;importer des donn\u00e9es sur les d\u00e9penses publicitaires de n&#8217;importe quelle source dans <a href=\"https:\/\/donutzdigital.com\/fr\/suivi-des-conversions-avec-google-tag-manager\/\">Google Analytics<\/a>.<\/p>\n<p>Il y en a beaucoup d\u2019autres. Nous vous en parlons juste en dessous.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2><strong id=\"\">Quels sont les produits Supermetrics ?<\/strong><\/h2>\n<ul>\n<li>Supermetrics for Google Sheets,<\/li>\n<li>Supermetrics for Excel,<\/li>\n<li>Supermetrics for Data Studio,<\/li>\n<li>Supermetrics Uploader,<\/li>\n<li><strong id=\"\">Supermetrics for Big Query,\u00a0<\/strong><\/li>\n<li><strong id=\"\">Supermetrics for Snowflake,\u00a0<\/strong><\/li>\n<li><strong id=\"\">Supermetrics for Azure Synapse,\u00a0<\/strong><\/li>\n<li><strong id=\"\">Supermetrics API,\u00a0<\/strong><\/li>\n<li><strong id=\"\">Supermetrics for Amazon S3,\u00a0<\/strong><\/li>\n<li><strong id=\"\">Supermetrics for Google cloud Storage,\u00a0<\/strong><\/li>\n<li><strong id=\"\">Supermetrics for Azure Storage.<\/strong><\/li>\n<\/ul>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2><strong id=\"\">L\u2019installation de Supermetrics\u00a0<\/strong><\/h2>\n<p>1\/ Lancez Supermetrics sur votre ordinateur<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89ffa2ccef42b647e88_kZXZ-YeI7AutTkCzW4VkRE-k1FMqsUG444S0yTcYB345K0P81dO4Pd6l0dA1KTZK2K3rJgtNvgMeXR7GboOTqYYYOVI9YojLQKRtxS7IgNGOTJTQrBtIUmOQ30tF3ojUQqNNA2ilEMxC2rnllQ.png\" alt=\"Supermetrics\" width=\"1440\" height=\"775\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>2\/ S\u2019inscrire ou se connecter<\/p>\n<p>Si vous devez vous inscrire, l\u2019\u00e9cran appara\u00eetra de la mani\u00e8re suivante :<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89fc625992633a0bfe9_-am3T4V6o-bpEgzYAiZm9wQLapSdUwPr3akiINGtgKaL0jM3t5zFT1ZVwoZ0Abxp14CNAB0CjT-2Q9h7sqY5nWWd5EiebXAFTSnBA4QWcMBl3DPAxAUL9HozKHW7R-vbJY2YK594BMht3rIBow.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Vous pouvez vous inscrire\/connecter de deux mani\u00e8res :<\/p>\n<ul>\n<li>En utilisant votre compte Microsoft<\/li>\n<li>En utilisant votre compte Google<\/li>\n<\/ul>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2><strong id=\"\">L\u2019utilisation de Supermetrics:\u00a0<\/strong><\/h2>\n<p>Pour commencer, vous avez acc\u00e8s \u00e0 un grand nombre de vid\u00e9o sur leur cha\u00eene Youtube. Il vous explique rapidement et clairement l\u2019utilisation de plusieurs connecteurs. Seul b\u00e9mol, c\u2019est en anglais.<\/p>\n<p>Chaine youtube : https:\/\/www.youtube.com\/<br \/>\nuser\/AutomateAnalytics<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>Une fois connect\u00e9 ou inscrit, vous tomberez sur la page suivante :<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f9452bd53be692180_9WCh08ECS8lYz4wZUcdWw6g_7GZCYB44gJMHIrPE5Ph7eAjwYCsevVS6lskVbJjE62Ur6iPxdo4gorIM4ThaqoeviC8CDWqltb8MWmj3QGf_NVy937Jd5dDy_U_GkED8fmlcnH2wRlTBSmicrg.png\" alt=\"Une image contenant texteDescription g\u00e9n\u00e9r\u00e9e automatiquement\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p><strong id=\"\">ACCOUNT<\/strong><\/p>\n<p>Je n\u2019ai aucune license.<\/p>\n<p>Si je clique sur \u00ab <strong id=\"\">buy license<\/strong> \u00bb, Supermetrics fera appara\u00eetre la page suivante. Il y aura la liste de connecteurs disponibles.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f646fe5bb292eb9db_Ee1sgRlqrY-A_O-JQ1BJWVI0qaAR3tOlkdFodQd9nMLusw9pCjWOnUlUJmvFItrJaqh6hg6hpgnoLdTe1e7OyxI43g12SwVMNb4uund6fGhH_lpMvS0TWWKffVV18HrTBC2a_qoAU76c42Mu6A.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Dans <strong id=\"\">Team<\/strong>, vous pourrez ajouter des membres qui pourront avoir acc\u00e8s \u00e0 vos licenses.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f38ff24720df8a516__xOdrzruKwVzEmhljFtltpzz0KX_3xPesIfCh8iFVqSQEwlDs7Cw8fYR_2ysvL9I86lSiDx9QIuNqVhmdc9-2qldwWy5Q_ZM6YsztzChMU0KUpK7lcEwCVDNJ7apm-BkF15nWdWLNQoJgPF5qw.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p><strong id=\"\">INTEGRATIONS<\/strong><\/p>\n<p>Dans <strong id=\"\">Destinations<\/strong>, vous pourrez cr\u00e9er une <strong id=\"\">nouvelle destination<\/strong>. C\u2019est ici que vous pourrez choisir la destination ou vous souhaitez envoyer vos donn\u00e9es.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f5cb2e2010f0a9bd5_XrXtEhLKhNvlV81kDtrJJOHPojSJmWuVaIiGuV_1kmnFUAiH4985gVK9twxNqurOkXXCNu4S_iSoLfMOgW7YgAPlGD2ilQhwXT5urDxoXUK3obWZb5iJjcws59-QGnjgO9_Q9253hJbBuB3OMA.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>On me demandera de s\u00e9lectionner un type de destination puis de le configurer. Ici je vais choisir <strong id=\"\">Google Storage<\/strong>.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89fcb7efb4c2d390bb7_dyOWcvgwScQO0ergi_BJ1RYoyGcq795gAI2zUB9Im-WYZRkDYgwGGwCqNdmQojS3Dyo-UJn_s5RcmrRSGcMCS_BiiT1h7QSXJ0efr7Jm-ZwBECp4XOs-RC35uYti8AqeUsGhUzXYNeAfSJCijQ.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f71e9dd3d453e154c_AQms6inDHrJKBIYWdRItmbKLDoxImchV45wusp-9f00rYm_gvSaC9JQaS4JNEdq5NiSn3HvX-zFHSLylLfGrHC301J4yjxAet5R4ERjSfxkkx21epiFsXonxtjJSNmCdc-zBd37ETpaMiTK3_w.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Une fois configur\u00e9e, vous pourrez <strong id=\"\">tester<\/strong> la destination et la sauvegarder.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>Vous pouvez cr\u00e9er plusieurs destinations pour envoyer vos donn\u00e9es \u00e0 plusieurs endroits.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f2cd714d9fe94d376_M17h3EfcZVDgnUdvr2bf59DbWt4eRp0_xUOv5cjjc9_g1pRlzNKmAm6wH7urB2mZ32JVoEZ-hJulLDTseE1NwRTsldbEbQRQ0Dxa1KA9QpbZaSq0blt6WVB0KQR8KhFwzNNHirjSWve7f3s5ew.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>Une fois la destination cr\u00e9\u00e9e, vous pourrez cr\u00e9er un \u00ab <strong id=\"\">new transfer<\/strong> \u00bb dans l\u2019onglet \u00ab <strong id=\"\">Transfers<\/strong> \u00bb.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a067ba19a8d8bb1cd5_-wvaAMiqXPVRES7G3tRT_ZewB-Dtk_rDdztcLIqyoSiLsnuvC8QkZP0vZLghlcNlCHugvMvEPaz2g-Pd01n9j6tRov8CQ4ngntUdM4jWDHa0HAvTjVdjj_iu4QlSm2QaaGVXyKaSb1qi7o-xgw.png\" alt=\"Une image contenant texteDescription g\u00e9n\u00e9r\u00e9e automatiquement\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Par exemple vous pouvez s\u00e9lectionner Facebook Ads comme <strong id=\"\">data source<\/strong>.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad89f2013a74cbdb13ec3_nzeMgFN5Niiex_fI1C_YUgXTppl_nN5lApznVV5hT5sC2iP7u5chd6A3T6xqTn5Y-AzbEMjuf7efclk6j3XCzRriTJF3gKviUoN6aXFNN0mQf35_LE9v8ytgXFyhvxUVVwDtn1euHqLtorkyLg.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Vous pourrez choisir la destination que vous venez juste de configurer. (<em id=\"\">Ici j\u2019ai pris des captures d\u2019\u00e9cran d\u2019une vid\u00e9o youtube<\/em>).<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a02f682a83fb565b5b_Y5yx3UgY1FfIyv6MCo-4ovootQfQ9bNTwt7TLwx3C5c7sk7ob3X8xkZ1k5-VotyhZ0wrEAs9TJLc1_yPA74d0rOcItOPxMg8dEaL0aJv2ppd2R7oagsWWK8ts2f9raU4q3tF-MNQfi-AInhpvA.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Choisissez le compte o\u00f9 vous souhaitez mettre vos donn\u00e9es.<\/p>\n<p>Vous pourrez aussi choisir votre <strong id=\"\">Schema<\/strong>.<\/p>\n<p>D\u00e8s que les param\u00e8tres configur\u00e9es vous conviennent, cliquez sur \u00ab <strong id=\"\">Save<\/strong> \u00bb.<\/p>\n<p>Une fois l\u2019enregistrement effectu\u00e9, le transfert des donn\u00e9es pourra s\u2019op\u00e9rer automatiquement.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a0c62599eb59a0bfea_pYC11y0BgQYryy8YSHGTfU1Scq-LcGoDLyQsFAPwT2oPLpwgPjr8FkVC54ixziHVkB3kyyWoIijJyiWFkcrQTCrRnj1Fk30TWjt6I3gj7DNXYMQZcZpPVTTycuCyg7vhmTGd6PoyvpOmP1YG0w.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Dans les trois petits points \u00e0 droite, vous pouvez cr\u00e9er un <strong id=\"\">backfill<\/strong> pour faire circuler vos donn\u00e9es historiques dans votre Google Cloud Storage par exemple. Ca d\u00e9pend quel connecteur vous utilisez.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a0fa2ccef378647e8d_vm0FfSi7DbKvqgszJ4L8Ir5k6y3QGhdEVAA5LfGOLcRxBqGTJ98ysM6o0LtT60CzJGvG6Chs_K7oevvhWGQJnDCumo6L1ET3dpi6sbGe3XrgkIlCyZtyyMjS-gLFwoxpkWePhzkuuIcePko_oQ.png\" alt=\"Une image contenant texteDescription g\u00e9n\u00e9r\u00e9e automatiquement\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Une fois le transfert termin\u00e9, vous pourrez voir toutes vos datas r\u00e9pertori\u00e9es dans un doc.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a0a12e41042a95dedf_HuSpWiRGdLluhBt23u5xvWemnwBVteN5Kn8mE2fznOmTWHmaHPTLsJ2RYQZWVDh6Zl7H1i6ebCcpUzFkmAw6vIrhRLjs_ZlVVnvN1n9Lb9JPDPtTf52r-D5f-iQQRuyVHB7qU4LgkpyME_D1Zg.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p>Voil\u00e0, c\u2019est tout ce que vous avez besoin de faire pour transf\u00e9rer vos donn\u00e9es dans Google Cloud Storage.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>Supermetrics poss\u00e8de un grand nombre de produit. Vous pouvez faire la m\u00eame chose avec Google Sheet, Google Data Studio, etc.<\/p>\n<p>Avec Supermetrics, il est <strong id=\"\">facile de transf\u00e9rer vos donn\u00e9es<\/strong> digitale dans n\u2019importe quel connecteur. Une fois que vos donn\u00e9es sont transf\u00e9r\u00e9es, vous pouvez faire toutes sortes de choses sympas, du <strong id=\"\">rapport cross-canal<\/strong> et de <strong id=\"\">l&#8217;analyse ad hoc<\/strong> aux <strong id=\"\">visualisations de donn\u00e9es<\/strong> et aux <strong id=\"\">mod\u00e8les d&#8217;attribution d&#8217;entonnoir<\/strong>.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2><strong id=\"\">Prix de l\u2019outil :<\/strong><\/h2>\n<p>Vous avez <strong id=\"\">14 jours d\u2019essai gratuit<\/strong> pour chaque connecteur.<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>Les prix varient selon la destination que vous choisissez.<\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a02f682a227d565b82_p46pg9hO3W89uuQyIDCanYTU-Njk06L-lasVnSXBkFJi1A9OdJRhsmEuZCbuBtJrA71sFrdTV4vH0MT7mGi8QtHyS3od5Jz0j_JMD_tO-VqopIYOd6rfjPXOIn4lvJVnCAzIJkbr4mu4UYZOxQ.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">Supermetrics for Google Sheets<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a17b968d687553e84f_fuvgRM7paDvKb6V4e-KStLJb9kRmKKPixSINAj4ApshvESLv5EqKWPl1G90ozNxGLtbrY4Qdvv_iRRbpGya4UTvjs3KnmoJaajhva7TMdUss4vo8krZSBIpmhTnGw1MUhIX417fYeNM0rpkr4A.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p><strong id=\"\">Supermetrics for Excel<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a17b968d558d53e85f_38umQY9H8y4oXyZt6c-e5yTnvOjHSIOxo2hYWMS7OzC2fS2hREI7EJ-uandvGQQeoJnJXMjw-DT18RxNIo6WWbNExh6wgh_rYTXeq41tq6lYjdzau93UsrYYo4B8d_2vKzyhF8JWbRtz0qkhLg.png\" alt=\"Une image contenant texteDescription g\u00e9n\u00e9r\u00e9e automatiquement\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p><strong id=\"\">Supermetrics for Data Studio<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a1a84a2fb66d6251ef_LiwuVdpDPH99OWwHHnnrRnIUNwUJ23NgX2IgT9f1fz3m74xiEXm1Ao3Oc75GPmx-t0h17IkWoxzVSP-0RuYi02FZgg2Pb1jIL13aeAyv-ahY_ck8i9rDJbyuMf7Qa2Z8pLtLo-8llUlxyIoLaw.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">Supermetrics Uploader<\/strong><\/p>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a1c625991504a0bfeb_QDELyDmN6auZXVbl4VrlHzOYfNWxwDSmwS7Vbu79sUQ8NtAewroVq3T66kvHEKuzGOs3pEFgkKhafA5J2G0lXhaTZRQHK-wDrdf4cjOLK2SfHLxVuWf89mYLcaFV7Um-1zPNu9ykwPK0__Qr9g.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<figure class=\"w-richtext-figure-type-image w-richtext-align-center\" data-rt-type=\"image\" data-rt-align=\"center\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/62bad8a11c6b84c6246ed314_UGftVZXZnmtrDKZnpNSSBs3W5ndApJIiTpgWyUGmhDeeWL7DX3AhfV6w-4dj1PsCTQmpS9BYuhOcVmelGREVArkchelQ7hRSRD0TGA18jRZY60VHyvz790r-4KHQZXrIF5UmH3f3scRGyRiO7Q.png\" width=\"auto\" height=\"auto\" \/><\/div>\n<\/figure>\n<p><strong id=\"\">Pour :\u00a0<\/strong><\/p>\n<p>Supermetrics for Big Query, Supermetrics for Snowflake, Supermetrics for Azure Synaps, Supermetrics API, Supermetrics for Amazon S3, Supermetrics for Google cloud Storage, Supermetrics for Azure Storage &#8211;&gt; <strong id=\"\">vous devez choisir des connectors. Le prix d\u00e9pend de ces connectors.\u00a0<\/strong><\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2><strong id=\"\">Les alternatives \u00e0 Supermetrics:<\/strong><\/h2>\n<ul>\n<li>Dataslayer<\/li>\n<li>Funnel.<\/li>\n<li>Improvado<\/li>\n<li>Adverity.<\/li>\n<li>Looker.<\/li>\n<li><a href=\"https:\/\/donutzdigital.com\/fr\/quest-ce-que-semrush-presentation-detaillee-du-logiciel\/\">Semrush<\/a>.<\/li>\n<li>Autopilot.<\/li>\n<li>Rockerbox<\/li>\n<li>Windsor.ai<\/li>\n<li>Hubspot marketing hub<\/li>\n<li>Act-on<\/li>\n<\/ul>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2><strong id=\"\">Notre \u00e9valuation finale de Supermetrics<\/strong><\/h2>\n<p><strong id=\"\">Supermetrics est le moyen le plus simple d&#8217;obtenir des m\u00e9triques de presque tous les canaux en un seul endroit. Il centralise tout, ce qui le rend tr\u00e8s pratique.\u00a0<\/strong><\/p>\n<p>Malgr\u00e9 son prix (parfois jug\u00e9 excessif), Supermetrics permet de cr\u00e9er des rapports applicables \u00e0 un plus grand nombre de parties prenantes (cadres sup\u00e9rieurs, directeurs des ventes, etc.). Il offre un flux de donn\u00e9es plus souple entre les plateformes (par exemple, les donn\u00e9es d&#8217;Excel peuvent \u00eatre facilement transmises \u00e0 Google Data Studio, etc.)<\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p><strong id=\"\">Supermetrics reste un bon outil de transfert\/collecte de donn\u00e9es malgr\u00e9 les critiques qui sont faites \u00e0 son \u00e9gard (cf les points faibles).\u00a0<\/strong><\/p>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2>Les points forts de Supermetrics :<\/h2>\n<ul>\n<li>Bon produit pour g\u00e9rer toute activit\u00e9 PPC<\/li>\n<li>Un partenaire parfait pour Google Sheets ou Data Studio<\/li>\n<li>Propose de nombreux connecteurs<\/li>\n<li>Fait gagner du temps<\/li>\n<li><strong id=\"\">L\u2019\u00e9quipe support est rapide \u00e0 r\u00e9agir, d\u00e9sireuse d&#8217;aider et ambitieuse dans son objectif de satisfaire ses clients<\/strong><\/li>\n<\/ul>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<h2>Les points faibles de Supermetrics :<\/h2>\n<ul>\n<li>Il y a des bugs et des p\u00e9pins occasionnels. ex : \u00e9chec de certaines requ\u00eates sur Twitter, Youtube, Instagram ou autres.<\/li>\n<li>Pour faire correspondre les donn\u00e9es entre les plateformes, vous devez le faire manuellement<\/li>\n<li>Parfois, probl\u00e8mes de pr\u00e9cision des donn\u00e9es<\/li>\n<li>Configuration qui peut s\u2019av\u00e9rer difficile lorsqu\u2019on n\u2019est pas du domaine. Ex : vous devez ex\u00e9cuter vos propres requ\u00eates sur Google Sheets. Si vous ne savez pas comment ex\u00e9cuter une requ\u00eate, c\u2019est compliqu\u00e9.<\/li>\n<li>Les sp\u00e9cialistes du marketing peuvent rapidement d\u00e9passer les capacit\u00e9s de Supermetrics.<\/li>\n<li>Le prix est \u00e9lev\u00e9<\/li>\n<\/ul>\n<p><strong id=\"\">\u200d<\/strong><\/p>\n<p>C\u2019est un 3,5\/5 pour Supermetrics !<\/p>\n<p>&nbsp;<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Supermetrics vous aide \u00e0 obtenir les donn\u00e9es marketing exactes que vous souhaitez quand vous voulez et o\u00f9 vous voulez. Il vous aide \u00e0 prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es pour d\u00e9velopper votre activit\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":2800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[65],"tags":[],"post_folder":[],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-visualisation-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=2982"}],"version-history":[{"count":5,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/2982\/revisions"}],"predecessor-version":[{"id":12937,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/2982\/revisions\/12937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/2800"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=2982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=2982"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}