{"id":2978,"date":"2021-08-11T18:38:00","date_gmt":"2021-08-11T18:38:00","guid":{"rendered":"http:\/\/donutzdigital.com\/probleme-de-doublon-des-trackings-google-sur-shopify\/"},"modified":"2026-07-29T10:02:12","modified_gmt":"2026-07-29T10:02:12","slug":"probleme-de-doublon-des-trackings-google-sur-shopify","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/probleme-de-doublon-des-trackings-google-sur-shopify\/","title":{"rendered":"Probl\u00e8me de doublon des trackings Google analytics sur Shopify"},"content":{"rendered":"<style>.elementor-element-444be0d8,.elementor-element-6fc0d5b4,.elementor-element-44ad8506,.elementor-element-54c7acd{display:none!important}.elementor-element-119ea50{width:100%!important;max-width:100%!important;flex:0 0 100%!important}.elementor-element-119ea50 .elementor-column-wrap,.elementor-element-119ea50 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code{background:#f8f8fc;padding:2px 6px;border-radius:4px;font-size:14px;font-family:monospace}.art-body a{color:#FF2E95;text-decoration:underline}.art-body iframe,.art-body .wp-block-embed__wrapper iframe{max-width:100%;border-radius:12px}.art-body .wp-block-embed{margin:24px 0}.art-div{max-width:900px;margin:0 auto;padding:0 32px}.art-div hr{border:none;border-top:2px solid #f0f0f6;margin:0 0 60px}.art-cta-strip{max-width:900px;margin:0 auto 60px;padding:0 32px}.art-cta-box{background:#1F1F35;border-radius:24px;padding:36px 40px;display:flex;align-items:center;justify-content:space-between;gap:32px}.art-cta-box-txt h3{font-size:22px;font-weight:800;color:#fff;margin:0 0 8px}.art-cta-box-txt p{font-size:14px;color:rgba(255,255,255,.65);margin:0;line-height:1.6}.art-ctabtn{display:inline-block;background:#FF2E95!important;background-image:none!important;color:#fff!important;padding:14px 22px;border-radius:50px;font-weight:700;font-size:14px;text-decoration:none!important;white-space:nowrap;border:none!important;box-shadow:0 4px 18px rgba(255,46,149,.35)}.art-rel{max-width:1200px;margin:0 auto 80px;padding:0 32px}.art-rel-t{font-size:22px;font-weight:800;color:#1F1F35;margin-bottom:28px}.art-rel-g{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.art-rc{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid #eef0f6;border-radius:18px;padding:16px;text-decoration:none!important;transition:box-shadow .2s,transform .2s;color:inherit}.art-rc:hover{box-shadow:0 8px 28px rgba(31,31,53,.09);transform:translateY(-2px)}.art-rc img{width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;overflow:hidden!important;flex-shrink:0;display:block!important}.art-rct{font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#FF2E95;margin-bottom:5px}.art-rc h4{font-size:14px;font-weight:700;color:#1F1F35;margin:0 0 6px;line-height:1.4}.art-rcr{font-size:12px;color:#aaa}@media(max-width:960px){.art-hero{grid-template-columns:1fr;gap:32px;padding:32px 24px 48px}.art-rel-g{grid-template-columns:1fr 1fr;gap:16px}.art-rel{padding:0 24px}.art-body{padding:0 24px 56px}.art-div{padding:0 24px}.art-cta-strip{padding:0 24px}}@media(max-width:600px){.art-rel-g{grid-template-columns:1fr}.art-cta-box{flex-direction:column;text-align:center;padding:28px 24px}}<\/style><div class=\"art\"><div class=\"art-hero\"><div><div class=\"art-tags\"><span class=\"art-tag\">TRACKING<\/span><span class=\"art-sep\">\u25cf<\/span><span class=\"art-rt\">3 min read<\/span><\/div><h1 class=\"art-h1\">Probl\u00e8me de doublon des trackings Google analytics sur Shopify<\/h1><p class=\"art-ex\">Identification d&rsquo;un probl\u00e8me de doublon des tracking Google sur\u2026<\/p><div class=\"art-auth\"><img decoding=\"async\" class=\"art-av\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2026\/01\/Design-sans-titre-150x150.png\" alt=\"MJ\"><div><div class=\"art-an\">MJ<\/div><div class=\"art-ad\">August 11, 2021<\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"art-fi\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/626253a756a86a31bc31cf58_Screenshot-2022-04-22-at-10.03.06.png\" alt=\"Probl\u00e8me de doublon des trackings Google analytics sur Shopify\"><\/div><div class=\"art-body\"><p>Je suis tomb\u00e9 en d\u00e9but d&rsquo;ann\u00e9e 2021 sur un p\u00e9pin avec un client qui avait sur son site plein de doublon de tracking pour <a href=\"https:\/\/donutzdigital.com\/fr\/qu-est-ce-que-google-ads-le-guide-complet\/\">Google ads<\/a> et <a href=\"https:\/\/donutzdigital.com\/fr\/suivi-des-conversions-avec-google-tag-manager\/\">Google analytics<\/a>.<\/p>\n<p>Le probl\u00e8me c&rsquo;est que l&rsquo;ensemble de mon setup \u00e9tait vraiment propre.&nbsp;<\/p>\n<p>J&rsquo;avais bien dans ma configuration un seul compte tag manager et un seul compte google analytics.&nbsp;<\/p>\n<p>Et pourtant, j&rsquo;avais des doublons lorsque que je regardais dans l&rsquo;outil d&rsquo;assistance de Google (<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-legacy-by-g\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=fr\" rel=\"nofollow noopener\" target=\"_blank\">Tag assistant manager<\/a>)<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1de7524380519444f70_60cbb3b0522b273d3aabc0fa_2021-06-17_21-41-33.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Je fais ci-dessous une description pas \u00e0 pas de mon processuss de debugging qui pourra peut-\u00eatre vous inspirer pour une prochaine fois.<\/p>\n<p>\u200d<\/p>\n<p>Par gain de temps, je vous mets les principaux points \u00e0 regarder en d\u00e9but d&rsquo;article et si vous souhaitez en savoir plus vous pouvez simplement parcourir le document.<\/p>\n<p>\u200d<\/p>\n<h2>D&rsquo;o\u00f9 peut venir un probl\u00e8me de doublon de tracking sur Shopify<\/h2>\n<p>Il y a plein d&rsquo;apps shopify qui proposent des fonctions de tracking, \u00e7a peut se chevaucher et faire des doublons.<\/p>\n<ol>\n<li>Supprimer les apps inutiles.<\/li>\n<li>Si vous ne l&rsquo;utilisez pas, d\u00e9sactivez l&rsquo;app Google dans shopify qui publie automatiquement des tags et des objectifs de conversions.<br \/>\nC&rsquo;est cool me direz-vous, mais le probl\u00e8me c&rsquo;est que ca reste des tags fant\u00f4mes et que ca fait des doublons avec les comptes existants<\/li>\n<li>Si \u00e7a persiste, supprimez tous les tags et r\u00e9installez-les un par un.<\/li>\n<\/ol>\n<p>\u200d<\/p>\n<h2>Comment d\u00e9bugger en mode pas \u00e0 pas, ma d\u00e9marche ?<\/h2>\n<h3><strong>Objectif 1 : Faire un reset et revenir \u00e0 une config no tracker. <\/strong><\/h3>\n<p>Je cherche dans le code et je supprime les tags pos\u00e9s manuellement.<\/p>\n<p>Je publie les modifications, je regarde dans le tag assistant et l\u00e0 je constate qu&rsquo;il reste toujours des tags actifs.<\/p>\n<p>Je pars donc \u00e0 la chasse aux applications inutiles qui poussent du tracking.<\/p>\n<p>J&rsquo;ai trouv\u00e9 un premier fautif :<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1dea7d1e0785225539a_60cbb3d9b9179c320e5a3b04_2021-06-17_20-51-56.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>Cette petite app n&rsquo;est pas qu&rsquo;un g\u00e9n\u00e9rateur de feed, c&rsquo;est aussi un outil de suivi de conversions, \u00e7a active les fonctions de <a href=\"https:\/\/donutzdigital.com\/fr\/remarketing-comment-ca-marche\/\">retargeting<\/a> dynamique et \u00e7a communique directement avec Google ads pour cr\u00e9er des objectifs de conversions. En soit, c&rsquo;est pas si mal, il faut juste le savoir.<\/p>\n<p>Je d\u00e9sactive tout.<\/p>\n<p>Il m&rsquo;en reste encore.<\/p>\n<p>Je fais toutes les apps et pas d&rsquo;options de tracking&#8230;<\/p>\n<p>Puis je me tourne vers le big G et son module Google.<\/p>\n<p>Pas de fonction de tracking dans les settings. Bizarre.<\/p>\n<p>Je vais supprimer aussi pour voir ce que \u00e7a fait.<\/p>\n<p>\u200d<\/p>\n<p>\u00c7a g\u00e9n\u00e8re des messages qui font tr\u00e8s peur : \u00ab\u00a0vous allez perdre vos datas\u00a0\u00bb, \u00ab\u00a0vous ne pourrez plus mettre \u00e0 jour votre feed\u00a0\u00bb, &#8230; mais on supprime quand m\u00eame (j&rsquo;avais quand m\u00eame bien v\u00e9rifi\u00e9 que le feed actuel \u00e9tait bien g\u00e9r\u00e9 par l&rsquo;autre app mentionn\u00e9 juste au dessus)<\/p>\n<p>En la supprimant, je d\u00e9couvre que cette App pousse automatiquement tous les pixels de Google. C&rsquo;est tr\u00e8s perturbant parce qu&rsquo;il y a \u00ab\u00a00\u00a0\u00bb champs de r\u00e9glage dans le compte qui permet de le deviner.<\/p>\n<p>L&rsquo;app n&rsquo;\u00e9tant pas utilis\u00e9 du tout (le client l&rsquo;avait utilis\u00e9 au d\u00e9but pour faire du smart shopping), on peut supprimer.<\/p>\n<p>et l\u00e0 TADAAAA!! : no tracker :)))<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1dea7962b45640cf21d_60cbb49caeadecc5a0271791_2021-06-17_21-14-08.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Du coup, maintenant <strong>je r\u00e9active la fonction de shopify qui fait tr\u00e8s bien le job. <\/strong> <\/p>\n<p>+ Les fonctions de retargeting dynamique et les micro conversions pour Google ads via l&rsquo;app Feed for Google shopping.<\/p>\n<p>Et \u00e7a donne \u00e7a :<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1ded9081855227b9903_60cbb44a40eb534bf1e71dbb_2021-06-17_21-19-14.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Propre.<\/p>\n<p>Case closed.<\/p>\n<p>\u200d<\/p>\n<\/div><div class=\"art-div\"><hr><\/div><div class=\"art-cta-strip\"><div class=\"art-cta-box\"><div class=\"art-cta-box-txt\"><h3>Ready to grow your digital marketing?<\/h3><p>Get a free audit from our experts \u2014 no commitment.<\/p><\/div><a class=\"art-ctabtn\" href=\"\/contact\/\">Get your free plan \u2192<\/a><\/div><\/div><div class=\"art-rel\"><div class=\"art-rel-t\">More articles you&rsquo;ll love<\/div><div class=\"art-rel-g\"><a class=\"art-rc\" href=\"\/id-unifie-2-0\/\"><img decoding=\"async\" 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Shopify<\/p>\n","protected":false},"author":3,"featured_media":2803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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