{"id":2978,"date":"2021-08-11T18:38:00","date_gmt":"2021-08-11T18:38:00","guid":{"rendered":"http:\/\/donutzdigital.com\/probleme-de-doublon-des-trackings-google-sur-shopify\/"},"modified":"2024-11-16T20:57:53","modified_gmt":"2024-11-16T20:57:53","slug":"probleme-de-doublon-des-trackings-google-sur-shopify","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/probleme-de-doublon-des-trackings-google-sur-shopify\/","title":{"rendered":"Probl\u00e8me de doublon des trackings Google analytics sur Shopify"},"content":{"rendered":"<p>Je suis tomb\u00e9 en d\u00e9but d&#8217;ann\u00e9e 2021 sur un p\u00e9pin avec un client qui avait sur son site plein de doublon de tracking pour <a href=\"https:\/\/donutzdigital.com\/fr\/qu-est-ce-que-google-ads-le-guide-complet\/\">Google ads<\/a> et <a href=\"https:\/\/donutzdigital.com\/fr\/suivi-des-conversions-avec-google-tag-manager\/\">Google analytics<\/a>.<\/p>\n<p>Le probl\u00e8me c&#8217;est que l&#8217;ensemble de mon setup \u00e9tait vraiment propre.&nbsp;<\/p>\n<p>J&#8217;avais bien dans ma configuration un seul compte tag manager et un seul compte google analytics.&nbsp;<\/p>\n<p>Et pourtant, j&#8217;avais des doublons lorsque que je regardais dans l&#8217;outil d&#8217;assistance de Google (<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-legacy-by-g\/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=fr\" rel=\"nofollow noopener\" target=\"_blank\">Tag assistant manager<\/a>)<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1de7524380519444f70_60cbb3b0522b273d3aabc0fa_2021-06-17_21-41-33.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Je fais ci-dessous une description pas \u00e0 pas de mon processuss de debugging qui pourra peut-\u00eatre vous inspirer pour une prochaine fois.<\/p>\n<p>\u200d<\/p>\n<p>Par gain de temps, je vous mets les principaux points \u00e0 regarder en d\u00e9but d&#8217;article et si vous souhaitez en savoir plus vous pouvez simplement parcourir le document.<\/p>\n<p>\u200d<\/p>\n<h2>D&#8217;o\u00f9 peut venir un probl\u00e8me de doublon de tracking sur Shopify<\/h2>\n<p>Il y a plein d&#8217;apps shopify qui proposent des fonctions de tracking, \u00e7a peut se chevaucher et faire des doublons.<\/p>\n<ol>\n<li>Supprimer les apps inutiles.<\/li>\n<li>Si vous ne l&#8217;utilisez pas, d\u00e9sactivez l&#8217;app Google dans shopify qui publie automatiquement des tags et des objectifs de conversions.<br \/>\nC&#8217;est cool me direz-vous, mais le probl\u00e8me c&#8217;est que ca reste des tags fant\u00f4mes et que ca fait des doublons avec les comptes existants<\/li>\n<li>Si \u00e7a persiste, supprimez tous les tags et r\u00e9installez-les un par un.<\/li>\n<\/ol>\n<p>\u200d<\/p>\n<h2>Comment d\u00e9bugger en mode pas \u00e0 pas, ma d\u00e9marche ?<\/h2>\n<h3><strong>Objectif 1 : Faire un reset et revenir \u00e0 une config no tracker. <\/strong><\/h3>\n<p>Je cherche dans le code et je supprime les tags pos\u00e9s manuellement.<\/p>\n<p>Je publie les modifications, je regarde dans le tag assistant et l\u00e0 je constate qu&#8217;il reste toujours des tags actifs.<\/p>\n<p>Je pars donc \u00e0 la chasse aux applications inutiles qui poussent du tracking.<\/p>\n<p>J&#8217;ai trouv\u00e9 un premier fautif :<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1dea7d1e0785225539a_60cbb3d9b9179c320e5a3b04_2021-06-17_20-51-56.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>Cette petite app n&#8217;est pas qu&#8217;un g\u00e9n\u00e9rateur de feed, c&#8217;est aussi un outil de suivi de conversions, \u00e7a active les fonctions de <a href=\"https:\/\/donutzdigital.com\/fr\/remarketing-comment-ca-marche\/\">retargeting<\/a> dynamique et \u00e7a communique directement avec Google ads pour cr\u00e9er des objectifs de conversions. En soit, c&#8217;est pas si mal, il faut juste le savoir.<\/p>\n<p>Je d\u00e9sactive tout.<\/p>\n<p>Il m&#8217;en reste encore.<\/p>\n<p>Je fais toutes les apps et pas d&#8217;options de tracking&#8230;<\/p>\n<p>Puis je me tourne vers le big G et son module Google.<\/p>\n<p>Pas de fonction de tracking dans les settings. Bizarre.<\/p>\n<p>Je vais supprimer aussi pour voir ce que \u00e7a fait.<\/p>\n<p>\u200d<\/p>\n<p>\u00c7a g\u00e9n\u00e8re des messages qui font tr\u00e8s peur : &#8220;vous allez perdre vos datas&#8221;, &#8220;vous ne pourrez plus mettre \u00e0 jour votre feed&#8221;, &#8230; mais on supprime quand m\u00eame (j&#8217;avais quand m\u00eame bien v\u00e9rifi\u00e9 que le feed actuel \u00e9tait bien g\u00e9r\u00e9 par l&#8217;autre app mentionn\u00e9 juste au dessus)<\/p>\n<p>En la supprimant, je d\u00e9couvre que cette App pousse automatiquement tous les pixels de Google. C&#8217;est tr\u00e8s perturbant parce qu&#8217;il y a &#8220;0&#8221; champs de r\u00e9glage dans le compte qui permet de le deviner.<\/p>\n<p>L&#8217;app n&#8217;\u00e9tant pas utilis\u00e9 du tout (le client l&#8217;avait utilis\u00e9 au d\u00e9but pour faire du smart shopping), on peut supprimer.<\/p>\n<p>et l\u00e0 TADAAAA!! : no tracker :)))<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1dea7962b45640cf21d_60cbb49caeadecc5a0271791_2021-06-17_21-14-08.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Du coup, maintenant <strong>je r\u00e9active la fonction de shopify qui fait tr\u00e8s bien le job. <\/strong> <\/p>\n<p>+ Les fonctions de retargeting dynamique et les micro conversions pour Google ads via l&#8217;app Feed for Google shopping.<\/p>\n<p>Et \u00e7a donne \u00e7a :<\/p>\n<p>\u200d<\/p>\n<p>\u200d<\/p>\n<figure class=\"w-richtext-figure-type- \" data-rt-type=\"\" data-rt-align=\"\">\n<div><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/12\/611cf1ded9081855227b9903_60cbb44a40eb534bf1e71dbb_2021-06-17_21-19-14.png\" width=\"auto\" height=\"auto\" loading=\"auto\"><\/div>\n<\/figure>\n<p>\u200d<\/p>\n<p>Propre.<\/p>\n<p>Case closed.<\/p>\n<p>\u200d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identification d&#8217;un probl\u00e8me de doublon des tracking Google sur 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