{"id":17169,"date":"2025-09-29T15:02:51","date_gmt":"2025-09-29T15:02:51","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=17169"},"modified":"2026-07-29T09:59:09","modified_gmt":"2026-07-29T09:59:09","slug":"match-rate","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/match-rate\/","title":{"rendered":"Match rate : c\u2019est quoi, et c\u2019est quoi un bon score en B2B\/B2C ?"},"content":{"rendered":"<style>.elementor-element-444be0d8,.elementor-element-6fc0d5b4,.elementor-element-44ad8506,.elementor-element-54c7acd{display:none!important}.elementor-element-119ea50{width:100%!important;max-width:100%!important;flex:0 0 100%!important}.elementor-element-119ea50 .elementor-column-wrap,.elementor-element-119ea50 .elementor-widget-wrap{padding:0!important;border-radius:0!important;border:none!important;box-shadow:none!important}.elementor-element-2987557>.elementor-container{max-width:100%!important;padding:0!important}.art{font-family:'Plus Jakarta 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ol{font-size:17px;line-height:1.78;color:#555;margin-bottom:20px;padding-left:24px}.art-body li{margin-bottom:8px}.art-body img{max-width:100%;height:auto;border-radius:12px;margin:16px auto;display:block}.art-body figure{margin:24px 0;max-width:100%}.art-body figcaption{font-size:13px;color:#aaa;text-align:center;margin-top:8px;font-style:italic}.art-body table{width:100%;border-collapse:collapse;margin:24px 0;font-size:15px}.art-body th{background:#f8f8fc;font-weight:700;color:#1F1F35;padding:12px 16px;text-align:left;border-bottom:2px solid #eef0f6}.art-body td{padding:12px 16px;border-bottom:1px solid #f0f0f6;color:#555}.art-body pre{background:#f8f8fc;border-radius:8px;padding:20px;overflow-x:auto;margin:20px 0;font-size:14px;font-family:monospace}.art-body code{background:#f8f8fc;padding:2px 6px;border-radius:4px;font-size:14px;font-family:monospace}.art-body a{color:#FF2E95;text-decoration:underline}.art-body iframe,.art-body .wp-block-embed__wrapper iframe{max-width:100%;border-radius:12px}.art-body .wp-block-embed{margin:24px 0}.art-div{max-width:900px;margin:0 auto;padding:0 32px}.art-div hr{border:none;border-top:2px solid #f0f0f6;margin:0 0 60px}.art-cta-strip{max-width:900px;margin:0 auto 60px;padding:0 32px}.art-cta-box{background:#1F1F35;border-radius:24px;padding:36px 40px;display:flex;align-items:center;justify-content:space-between;gap:32px}.art-cta-box-txt h3{font-size:22px;font-weight:800;color:#fff;margin:0 0 8px}.art-cta-box-txt p{font-size:14px;color:rgba(255,255,255,.65);margin:0;line-height:1.6}.art-ctabtn{display:inline-block;background:#FF2E95!important;background-image:none!important;color:#fff!important;padding:14px 22px;border-radius:50px;font-weight:700;font-size:14px;text-decoration:none!important;white-space:nowrap;border:none!important;box-shadow:0 4px 18px rgba(255,46,149,.35)}.art-rel{max-width:1200px;margin:0 auto 80px;padding:0 32px}.art-rel-t{font-size:22px;font-weight:800;color:#1F1F35;margin-bottom:28px}.art-rel-g{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.art-rc{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid #eef0f6;border-radius:18px;padding:16px;text-decoration:none!important;transition:box-shadow .2s,transform .2s;color:inherit}.art-rc:hover{box-shadow:0 8px 28px rgba(31,31,53,.09);transform:translateY(-2px)}.art-rc img{width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;overflow:hidden!important;flex-shrink:0;display:block!important}.art-rct{font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:#FF2E95;margin-bottom:5px}.art-rc h4{font-size:14px;font-weight:700;color:#1F1F35;margin:0 0 6px;line-height:1.4}.art-rcr{font-size:12px;color:#aaa}@media(max-width:960px){.art-hero{grid-template-columns:1fr;gap:32px;padding:32px 24px 48px}.art-rel-g{grid-template-columns:1fr 1fr;gap:16px}.art-rel{padding:0 24px}.art-body{padding:0 24px 56px}.art-div{padding:0 24px}.art-cta-strip{padding:0 24px}}@media(max-width:600px){.art-rel-g{grid-template-columns:1fr}.art-cta-box{flex-direction:column;text-align:center;padding:28px 24px}}<\/style><div class=\"art\"><div class=\"art-hero\"><div><div class=\"art-tags\"><span class=\"art-tag\">GOOGLE ADS<\/span><span class=\"art-sep\">\u25cf<\/span><span class=\"art-rt\">5 min read<\/span><\/div><h1 class=\"art-h1\">Match rate : c\u2019est quoi, et c\u2019est quoi un bon score en B2B\/B2C ?<\/h1><p class=\"art-ex\">Quel est un bon match rate en B2B et B2C ? Benchmarks, facteurs cl\u00e9s et astuces pour booster votre matching rate gr\u00e2ce aux first-party data et \u00e0 votre\u2026<\/p><div class=\"art-auth\"><img decoding=\"async\" class=\"art-av\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-08-25-a-10.28.16-150x150.png\" alt=\"Carla\"><div><div class=\"art-an\">Carla<\/div><div class=\"art-ad\">September 29, 2025<\/div><\/div><\/div><\/div><img decoding=\"async\" class=\"art-fi\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2025\/09\/Match-rate-1024x1024.png\" alt=\"Match rate : c\u2019est quoi, et c\u2019est quoi un bon score en B2B\/B2C ?\"><\/div><div class=\"art-body\">\n<p class=\"wp-block-paragraph\">Le match rate (ou <em>matching rate<\/em>) mesure la part de vos identifiants first-party data (emails, num\u00e9ros, MAIDs\u2026) retrouv\u00e9s par une plateforme publicitaire. En clair : quel pourcentage de votre base a pu \u00eatre \u201creconnue\u201d pour l\u2019activer en paid. C\u2019est un KPI critique pour la rentabilit\u00e9 media, en B2C comme en B2B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, Donutz Digital vous donne un benchmark de match rate, les facteurs qui le font varier et un playbook actionnable pour l\u2019am\u00e9liorer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Match rate : d\u00e9finition simple, formule et cas d\u2019usage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le match rate est le taux de correspondance entre les enregistrements import\u00e9s et les profils connus d\u2019une plateforme (Google, Meta, LinkedIn, programmatique, retail media\u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formule<\/strong> : <strong>Match rate = (IDs appari\u00e9s \/ IDs valides import\u00e9s) \u00d7 100<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>IDs<\/em> = identifiants first-party : email (perso\/pro), t\u00e9l\u00e9phone, Mobile Advertising ID, adresse postale, etc.<\/li>\n\n\n\n<li><em>Appari\u00e9s<\/em> = identifiants rattach\u00e9s \u00e0 un profil activable.<\/li>\n\n\n\n<li><em>Valides<\/em> = lignes apr\u00e8s nettoyage\/d\u00e9duplication.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cas d\u2019usage<\/strong> : Customer Match, Custom\/Lookalike Audiences, suppression d\u2019audience (<em>exclusion<\/em>), relance panier\/lead, r\u00e9activation CRM, ABM en B2B..<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benchmarks de match rate : B2C vs B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque march\u00e9 est unique, mais voici des fourchettes r\u00e9alistes observ\u00e9es par type de plateforme et qualit\u00e9 des donn\u00e9es. Prenez-les comme des ordres de grandeur pour guider vos ambitions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2C (D2C, retail, apps, services)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meta (Facebook\/Instagram) : <strong>50\u201380%<\/strong> avec email + t\u00e9l\u00e9phone, <strong>35\u201360%<\/strong> avec email seul. Bases tr\u00e8s fra\u00eeches et opt-in = haut de fourchette.<\/li>\n\n\n\n<li>Google Ads : <strong>40\u201370%<\/strong> avec multiple cl\u00e9s (email + phone + pr\u00e9nom\/nom\/pays + zip), <strong>25\u201345%<\/strong> email seul.<\/li>\n\n\n\n<li>Programmatique : <strong>30\u201360%<\/strong> selon l\u2019ID (cookie tiers en fin de vie, MAID, UID2\/RampID, etc.).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B2B<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LinkedIn : <strong>35\u201365%<\/strong> avec emails professionnels et enrichissement (entreprise, fonction). Les listes \u201caccount-based\u201d (domaines + intitul\u00e9s) performent bien.<\/li>\n\n\n\n<li>Meta \/ Google (emails pro) : <strong>15\u201335%<\/strong>, car beaucoup d\u2019utilisateurs utilisent des emails perso sur ces plateformes.<\/li>\n\n\n\n<li>Programmatique B2B : <strong>25\u201355%<\/strong>, tr\u00e8s variable selon le pays, la taille des comptes et la m\u00e9thode d\u2019onboarding.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Bons rep\u00e8res : un match rate B2C au-del\u00e0 de 60 % et B2B au-del\u00e0 de 40 % est g\u00e9n\u00e9ralement bon. En-dessous de 25\u201330 %, il faut investiguer.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qui fait varier le match rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques uns des \u00e9l\u00e9ments qui peuvent drastiquement faire varier votre match rate.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Qualit\u00e9 &amp; fra\u00eecheur des donn\u00e9es<\/strong> Emails actifs, num\u00e9ros joignables, dates de derni\u00e8re interaction, statut opt-in. Les bases \u201chibern\u00e9es\u201d chutent rapidement.<\/li>\n\n\n\n<li><strong>Sch\u00e9ma d\u2019ID &amp; multi-cl\u00e9s<\/strong> Empiler email + t\u00e9l\u00e9phone + pr\u00e9nom + nom + pays + zip augmente les chances d\u2019appariement. En B2B, ajouter domaine et entreprise.<\/li>\n\n\n\n<li><strong>Consentement &amp; cadre l\u00e9gal<\/strong> Plateformes et CDP respectent le consent. Sans base l\u00e9gale claire, des enregistrements seront ignor\u00e9s (RGPD, ePrivacy).<\/li>\n\n\n\n<li><strong>Type d\u2019email (perso vs pro)<\/strong> B2C : privil\u00e9gier personnels (Gmail, Outlook\u2026). B2B : mix pro + perso si disponible (ex. email pro collect\u00e9 + email perso du d\u00e9cideur).<\/li>\n\n\n\n<li><strong>Pays &amp; device<\/strong> Les taux varient par r\u00e9gion et adoption mobile\/web. Certaines zones EMEA ont des taux l\u00e9g\u00e8rement plus bas qu\u2019en Am\u00e9rique du Nord.<\/li>\n\n\n\n<li><strong>Fra\u00eecheur d\u2019import &amp; reciblage<\/strong> Un upload hebdo bat un upload trimestriel. Les flux automatis\u00e9s via server-side tiennent la base \u00e0 temp\u00e9rature id\u00e9ale.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment am\u00e9liorer votre match rate : le playbook Donutz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1) Nettoyez &amp; standardisez avant d\u2019importer<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9dupliquez par cl\u00e9 primaire, corrigez les formats, normalisez (lowercase, E.164), supprimez les bounces connus. Conservez l\u2019info de dernier engagement (date, canal).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2) Multipliez les cl\u00e9s d\u2019identification<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visez <em>email perso + t\u00e9l\u00e9phone<\/em> en B2C ; <em>email pro + domaine + intitul\u00e9\/fonction<\/em> en B2B. Quand possible, conservez email perso du contact B2B (souvent celui du compte publicitaire).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3) Captez des IDs de meilleure qualit\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9ployez des formulaires \u00e0 forte valeur (lead magnet, essai, devis), connexion compte, et server-side tracking pour collecter l\u2019ID au bon moment (login, checkout).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Besoin d\u2019aide ? Jetez un \u0153il \u00e0 notre page Analytics &amp; Server-Side : <a href=\"https:\/\/donutzdigital.com\/fr\/agence-google-analytics-tracking-tag-manager-and-server-side\/\">Donutz Digital \u2013 Analytics &amp; Tagging<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4) Branchez votre CDP pour l\u2019onboarding<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une CDP facilite la r\u00e9solution d\u2019identit\u00e9s, le hashing, l\u2019activation multi-plateformes et les audiences <em>always-on<\/em>. Elle garde vos flux frais et conformes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5) Ajoutez de l\u2019enrichissement quand c\u2019est pertinent<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data providers et identity graphs (UID2, RampID\u2026) peuvent combler des manques, utile en B2B et programmatique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6) Segmentez intelligemment<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des segments trop \u201cfins\u201d (ex. \u201cclients Paris 2e, panier &gt; 200\u20ac\u201d ) peuvent r\u00e9duire le match rate. D\u00e9marrez large, puis affinez apr\u00e8s validation des taux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7) Testez par plateforme, puis doublez la mise<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uploadez la m\u00eame base sur 2\u20133 canaux (Meta, Google, LinkedIn). Gardez celui qui offre le meilleur match rate \u00d7 CPA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Pour l\u2019activation paid, on vous accompagne c\u00f4t\u00e9 Social Ads : <a href=\"https:\/\/donutzdigital.com\/fr\/agence-social-ads\/\">Donutz Digital \u2013 Social Ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9) Mesurez, auditez, it\u00e9rez<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez : % import\u00e9, % rejet\u00e9, match rate par cl\u00e9 (email\/phone), reach activable, co\u00fbt d\u2019onboarding, performance post-activation (ROAS, CPL, LTV).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1) Que faire si mon match rate est \u201cmauvais\u201d (sous 25\u201330 %) ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019abord, rejouez un \u00e9chantillon propre de 1 000 contacts. Ensuite, multipliez les cl\u00e9s : ajoutez t\u00e9l\u00e9phone, pr\u00e9nom\/nom, pays, code postal. Si vous \u00eates en B2B, testez LinkedIn et l\u2019approche account-based (domaines). Rafra\u00eechissez la base : supprimez les inactifs de plus de 12\u201318 mois ou faites une campagne de r\u00e9-optin. C\u00f4t\u00e9 tech, passez en server-side pour collecter l\u2019ID au bon moment et activez une CDP pour automatiser l\u2019onboarding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Quelles plateformes offrent les meilleurs match rates aujourd\u2019hui ?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9ponse d\u00e9pend du type d\u2019ID et du contexte. En B2C, Meta et Google Ads d\u00e9livrent souvent de tr\u00e8s bons match rates si vous combinez email + t\u00e9l\u00e9phone et que la base est fra\u00eeche. En B2B, LinkedIn tire son \u00e9pingle du jeu avec les emails pro et les signaux compte\/fonction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon match rate n\u2019est pas qu\u2019un joli pourcentage : c\u2019est du reach activable en plus, donc des co\u00fbts d\u2019acquisition qui baissent. Retenez : des donn\u00e9es fra\u00eeches, multi-cl\u00e9s, normalis\u00e9es, un onboarding automatis\u00e9 via CDP, et des tests r\u00e9guliers par plateforme. Besoin d\u2019un coup de main pour diagnostiquer et booster votre matching rate ? On s\u2019en charge avec le sourire (et des donuts). <a href=\"https:\/\/donutzdigital.com\/fr\/contact\"><strong>Parlez-nous<\/strong><\/a> de votre cas ici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pour aller plus loin :<\/em> d\u00e9couvrez la doc officielle sur <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6379332?hl=fr\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Google Customer Match<\/strong><\/a> (exigences et bonnes pratiques).<\/p>\n<\/div><div class=\"art-div\"><hr><\/div><div class=\"art-cta-strip\"><div class=\"art-cta-box\"><div class=\"art-cta-box-txt\"><h3>Ready to grow your digital marketing?<\/h3><p>Get a free audit from our experts \u2014 no commitment.<\/p><\/div><a class=\"art-ctabtn\" href=\"\/contact\/\">Get your free plan \u2192<\/a><\/div><\/div><div class=\"art-rel\"><div class=\"art-rel-t\">More articles you&rsquo;ll love<\/div><div class=\"art-rel-g\"><a class=\"art-rc\" href=\"\/comment-choisir-une-agence-google-ads\/\"><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2026\/07\/2J7A4038-copy-squashed-1-200x300.jpg\" alt=\"\" style=\"width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;flex-shrink:0;display:block\"><div><div class=\"art-rct\">GOOGLE ADS<\/div><h4>Comment choisir une agence Google Ads ?<\/h4><div class=\"art-rcr\">11 min read<\/div><\/div><\/a><a class=\"art-rc\" href=\"\/que-fait-une-agence-google-ads\/\"><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2026\/06\/agence-google-ads-300x300.png\" alt=\"\" style=\"width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;flex-shrink:0;display:block\"><div><div class=\"art-rct\">AGENCE<\/div><h4>Que fait r\u00e9ellement une agence Google Ads ?<\/h4><div class=\"art-rcr\">10 min read<\/div><\/div><\/a><a class=\"art-rc\" href=\"\/google-shopping-en-lituanie\/\"><img decoding=\"async\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2026\/05\/Google-shopping-300x300.png\" alt=\"\" style=\"width:72px;height:72px;min-width:72px;object-fit:cover;border-radius:12px!important;flex-shrink:0;display:block\"><div><div class=\"art-rct\">GOOGLE ADS<\/div><h4>Google Shopping en Lituanie : guide complet<\/h4><div class=\"art-rcr\">13 min read<\/div><\/div><\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Quel est un bon match rate en B2B et B2C ? Benchmarks, facteurs cl\u00e9s et astuces pour booster votre matching rate gr\u00e2ce aux first-party data et \u00e0 votre CDP.<\/p>\n","protected":false},"author":20,"featured_media":17170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[76,89,115],"tags":[],"post_folder":[],"class_list":["post-17169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads-fr","category-linkedin","category-meta-ads"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/17169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=17169"}],"version-history":[{"count":3,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/17169\/revisions"}],"predecessor-version":[{"id":19116,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/17169\/revisions\/19116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/17170"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=17169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=17169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=17169"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=17169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}