{"id":15847,"date":"2025-06-10T14:30:32","date_gmt":"2025-06-10T14:30:32","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=15847"},"modified":"2025-06-10T16:38:22","modified_gmt":"2025-06-10T16:38:22","slug":"tendances-ete-2025-pinterest","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/tendances-ete-2025-pinterest\/","title":{"rendered":"Tendances \u00e9t\u00e9 2025 selon Pinterest : ce qu\u2019il faut retenir"},"content":{"rendered":"\n<p>Pinterest, c\u2019est un v\u00e9ritable carnet d\u2019inspiration : on y r\u00eave, on y projette, on y planifie. Avec plus de <strong>450 millions d\u2019utilisateurs actifs<\/strong>, c\u2019est devenu le moteur \u00e0 id\u00e9es pr\u00e9f\u00e9r\u00e9 des amateurs de brunchs styl\u00e9s, de d\u00e9co nature ou de road trips en van am\u00e9nag\u00e9.<\/p>\n\n\n\n<p>Mais ce n\u2019est pas juste un tableau en li\u00e8ge num\u00e9rique. Gr\u00e2ce \u00e0 <strong>Pinterest Predicts<\/strong>, la plateforme scrute les tendances avant qu\u2019elles ne deviennent mainstream. Et devinez quoi ? Ils se trompent rarement (m\u00eame Nostradamus aurait \u00e9t\u00e9 jaloux).<\/p>\n\n\n\n<p>\ud83d\udc49 D\u2019ailleurs, chez Donutz Digital, on aime aussi anticiper : identifier ce que votre audience va vouloir\u2026 avant qu\u2019elle le sache elle-m\u00eame.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les 6 tendances Pinterest \u00e9t\u00e9 2025 \u00e0 ne surtout pas zapper<\/h2>\n\n\n\n<p>Spoiler alert : cet \u00e9t\u00e9 sera doux, sensoriel, un brin r\u00e9tro et surtout tr\u00e8s Pinterest-friendly. Voici les 6 tendances que la plateforme a rep\u00e9r\u00e9es et qu\u2019on vous aide \u00e0 d\u00e9crypter.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vacances num\u00e9riques limit\u00e9es<\/h3>\n\n\n\n<p>Vous vous souvenez quand partir en vacances signifiait oublier son chargeur ? Pinterest nous y ram\u00e8ne doucement. Place au <strong>digital detox<\/strong>, aux balades en for\u00eat sans 4G, aux retraites bien-\u00eatre o\u00f9 le seul \u00e9cran autoris\u00e9, c\u2019est celui qu\u2019on ferme pour m\u00e9diter.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u00c0 faire c\u00f4t\u00e9 marque :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez des campagnes autour du <strong>slow travel<\/strong>.<\/li>\n\n\n\n<li>Mettez en avant des exp\u00e9riences \u201chors r\u00e9seau\u201d : s\u00e9jours d\u00e9connect\u00e9s, h\u00e9bergements insolites, stages de yoga dans les bois.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9co sensorielle &amp; mat\u00e9riaux naturels<\/h3>\n\n\n\n<p>Lin, rotin, terre cuite, huiles essentielles, tissus doux\u2026 En 2025, <strong>la d\u00e9co stimule les 5 sens<\/strong>. Et pas seulement pour faire joli sur Instagram : Pinterest enregistre une mont\u00e9e en fl\u00e8che des recherches li\u00e9es aux textures naturelles et \u00e0 l\u2019ambiance &#8220;cocon nature&#8221;.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Et vous, que faire ?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proposez des <strong>tutos DIY<\/strong> : fabriquer un coussin en lin, une suspension en jute\u2026<\/li>\n\n\n\n<li>Cr\u00e9ez des visuels immersifs qui donnent presque envie de sentir l\u2019\u00e9cran.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd17 Retrouvez par ailleurs notre <a href=\"https:\/\/ebook.donutzdigital.com\/strategie-pinterest-meubles-deco\"><strong>strat\u00e9gie Pinterest pour l\u2019industrie de la d\u00e9co<\/strong> <\/a>\u00e0 t\u00e9l\u00e9charger gratuitement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Le petit-d\u00e9jeuner devient un \u00e9v\u00e9nement<\/h3>\n\n\n\n<p>Oubliez les tartines b\u00e2cl\u00e9es. Le <strong>breakfast aesthetic<\/strong> fait son show : tables color\u00e9es, recettes th\u00e9matiques, brunchs \u00e0 domicile dignes d\u2019un shooting. Pinterest voit l\u2019essor des \u201cbrunch boards\u201d, caf\u00e9s glac\u00e9s customis\u00e9s, et m\u00eame\u2026 des mini pancakes en forme de fleurs.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u00c0 activer :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lancer un <strong>ebook de recettes saisonni\u00e8res<\/strong>.<\/li>\n\n\n\n<li>Travailler avec des <strong>micro-influenceurs food<\/strong> pour des reels gourmands.<\/li>\n\n\n\n<li>Miser sur le format \u201c\u00e9pingle-recette\u201d : \u00e7a fonctionne \u00e0 merveille.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd17 Retrouvez notre <strong><a href=\"https:\/\/ebook.donutzdigital.com\/strategie-pinterest-food-boissons\">strat\u00e9gie Pinterest pour l\u2019industrie de la food<\/a><\/strong> \u00e0 t\u00e9l\u00e9charger gratuitement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Layering estival : oui, m\u00eame en \u00e9t\u00e9 \ud83d\udc55\ud83d\udc57<\/h3>\n\n\n\n<p>Quand on pense \u00e9t\u00e9, on imagine des tenues light. Et pourtant\u2026 Pinterest met le <strong>layering<\/strong> en vedette : robes sur t-shirts, chemises ouvertes sur d\u00e9bardeurs papillons, foulards multifonctions. C\u2019est styl\u00e9, et surtout hyper personnalisable.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Pour les marques :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez des <strong>lookbooks interactifs<\/strong> ou guides shopping saisonniers.<\/li>\n\n\n\n<li>Capitalisez sur le concept \u201clook jour\/nuit en 1 tenue\u201d.<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd17 Retrouvez notre <strong><a href=\"https:\/\/ebook.donutzdigital.com\/strategie-pinterest-mode\">strat\u00e9gie Pinterest pour l\u2019industrie de la mode<\/a><\/strong> \u00e0 t\u00e9l\u00e9charger gratuitement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exp\u00e9riences immersives : le voyage autrement<\/h3>\n\n\n\n<p>Adieu clubs all inclusive, bonjour <strong>micro-aventures et tourisme lent<\/strong>. Les \u00e9pingles Pinterest s\u2019envolent pour des s\u00e9jours atypiques : s\u00e9jours \u00e0 la ferme, cabanes sur pilotis, \u00eeles moins connues, immersion dans les traditions locales.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u00c0 tester :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9ez des guides voyage \u201chors sentiers battus\u201d.<\/li>\n\n\n\n<li>Racontez des exp\u00e9riences via storytelling et vid\u00e9o \u00e9motion.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DIY optimis\u00e9 \ud83d\udee0\ufe0f<\/h3>\n\n\n\n<p>Le DIY n\u2019a jamais \u00e9t\u00e9 aussi tendance. Mais attention : en 2025, on passe \u00e0 un <strong>bricolage plus strat\u00e9gique<\/strong>. On veut du \u201cbeau, durable, utile\u201d : upcycling, d\u00e9co r\u00e9utilisable, objets personnalis\u00e9s ET fonctionnels.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>\u00c0 exploiter :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lancer une <strong>mini-s\u00e9rie vid\u00e9o<\/strong> : \u201cD\u00e9co d\u2019\u00e9t\u00e9 facile\u201d.<\/li>\n\n\n\n<li>R\u00e9diger des tutoriels SEO-friendly : \u201cComment faire X en 10 minutes\u201d.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment int\u00e9grer ces insights dans votre strat\u00e9gie SEO &amp; marketing ?<\/h2>\n\n\n\n<p>Ces tendances sont des signaux forts, et voici comment les transformer en r\u00e9sultats concrets :<\/p>\n\n\n\n<p>\u2705 <strong>Audit de contenu existant<\/strong> : rep\u00e9rez ce qui parle d\u00e9j\u00e0 d\u2019\u00e9t\u00e9, d\u00e9co, brunchs, etc. Mettez-le au go\u00fbt du jour.<\/p>\n\n\n\n<p>\u2705 <strong>Recherche de mots-cl\u00e9s<\/strong> : visez les requ\u00eates type \u201cpetit-d\u00e9jeuner \u00e9t\u00e9 2025\u201d, \u201cvoyage immersif France\u201d, \u201cd\u00e9co sensorielle lin\u201d.<\/p>\n\n\n\n<p>\u2705 <strong>Calendrier \u00e9ditorial th\u00e9matique<\/strong> : pr\u00e9voyez vos contenus Pinterest-friendly bien en amont (et pensez \u00e0 lier avec vos campagnes Ads).<\/p>\n\n\n\n<p>\u2705 <strong>Pinterest Ads<\/strong> : oui, le format Idea Pins cartonne. Misez dessus pour capter les \u201cpinners\u201d en pleine inspiration.<\/p>\n\n\n\n<p>\u2705 <strong>Suivi de perf SEO + Pinterest<\/strong> : ajustez, testez, adaptez. Un contenu Pinterest peut booster votre trafic organique bien plus qu\u2019un article lambda.<\/p>\n\n\n\n<p>\ud83d\udd17 Notre accompagnement <a href=\"https:\/\/donutzdigital.com\/fr\/agence-seo\/\"><strong>SEO<\/strong><\/a> &amp; <a href=\"https:\/\/donutzdigital.com\/fr\/agence-social-ads\/\"><strong>Social Ads<\/strong><\/a> est justement con\u00e7u pour \u00e7a.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TL-TR (pour les press\u00e9s)<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pinterest a d\u00e9j\u00e0 dessin\u00e9 les contours de l\u2019\u00e9t\u00e9 2025 : nature, immersion, petits plaisirs.<\/li>\n\n\n\n<li>Ces tendances sont une <strong>aubaine strat\u00e9gique<\/strong> si vous les exploitez bien (\u00e9ditorial, Ads, influence).<\/li>\n\n\n\n<li>Chez Donutz Digital, on vous aide \u00e0 <strong>les transformer en ROI<\/strong>, pas juste en jolis tableaux.<\/li>\n<\/ul>\n\n\n\n<p>Pr\u00eats \u00e0 passer \u00e0 l\u2019action ? Contactez-nous pour <a href=\"https:\/\/donutzdigital.com\/fr\/contact\/\"><strong>un audit<\/strong><\/a> Pinterest, adapt\u00e9 \u00e0 votre secteur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest a parl\u00e9, et l\u2019\u00e9t\u00e9 2025 s\u2019annonce sensoriel, styl\u00e9 et (un peu) d\u00e9connect\u00e9. On d\u00e9crypte les 6 tendances cl\u00e9s, et surtout, comment les marques peuvent les transformer en opportunit\u00e9 digitale.<\/p>\n","protected":false},"author":20,"featured_media":15896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[70],"tags":[],"post_folder":[],"class_list":["post-15847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/15847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=15847"}],"version-history":[{"count":3,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/15847\/revisions"}],"predecessor-version":[{"id":15901,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/15847\/revisions\/15901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/15896"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=15847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=15847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=15847"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=15847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}