{"id":11654,"date":"2024-09-16T09:18:54","date_gmt":"2024-09-16T09:18:54","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=11654"},"modified":"2024-11-16T21:08:50","modified_gmt":"2024-11-16T21:08:50","slug":"linkedin-ads-atteindre-les-professionnels","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/linkedin-ads-atteindre-les-professionnels\/","title":{"rendered":"LinkedIn Ads : Comment atteindre les professionnels ?"},"content":{"rendered":"\n<p>Vous \u00eates une entreprise BtoB et vous souhaitez faire de la pub sur LinkedIn ? Dans cet article, on vous met le pied \u00e0 l\u2019\u00e9trier sur LinkedIn Ads. Avec plus d\u20191 milliard de membres dans le monde et presque 1 tiers des fran\u00e7ais qui ont un compte, LinkedIn est une plateforme puissante pour promouvoir votre offre BtoB.<\/p>\n\n\n\n<p>Comme les autres r\u00e9gies, LinkedIn Ads permet de cibler votre public en fonction de crit\u00e8res sp\u00e9cifiques tels que l&#8217;industrie, le poste, la localisation g\u00e9ographique et m\u00eame les centres d&#8217;int\u00e9r\u00eat professionnels. Mais aussi de le faire via diff\u00e9rents formats : texte, photo ou encore vid\u00e9o. De quoi optimiser vos chances de toucher les bonnes personnes, au bon moment.<\/p>\n\n\n\n<p>80% des membres LinkedIn influencent les d\u00e9cisions d&#8217;achat de leur entreprise : donc en diffusant vos annonces sur LinkedIn, vous pouvez atteindre des professionnels qui ont un r\u00e9el pouvoir de d\u00e9cision au sein de leur entreprise.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>LinkedIn Ads, comment \u00e7a marche ?<\/strong><\/h2>\n\n\n\n<p>On a cr\u00e9\u00e9 une to-do list pour votre campagne publicitaire sur LinkedIn Ads toute cuite pour vous aider \u00e0 atteindre vos objectifs de visibilit\u00e9 aupr\u00e8s des professionnels. Si vous avez d\u00e9j\u00e0 un compte&nbsp;<a href=\"https:\/\/www.linkedin.com\/ads\/create?src=or-search&amp;veh=www.google.com%7Cgo-pa&amp;trk=sem-ga_campid.20550660941_asid.148695380530_crid.673964479092_kw.comment%20faire%20de%20la%20publicit%C3%A9%20sur%20linkedin_d.c_tid.kwd-2065730932458_n.g_mt.p_geo.9056319&amp;mcid=7110350909246701640&amp;gclid=CjwKCAjwoJa2BhBPEiwA0l0ImDUj35x_Cfr_0nDspYzs2-PVIc3YKq0UVlPH8VWlxrIBFEv0GHZK0RoCjMwQAvD_BwE\" rel=\"nofollow noopener\" target=\"_blank\"><strong>Campaign Manager<\/strong><\/a>, vous pouvez passer \u00e0 la premi\u00e8re \u00e9tape, sinon vous pouvez en&nbsp;<a href=\"https:\/\/www.linkedin.com\/help\/lms\/answer\/5749?src=or-search&amp;veh=www.google.com%7Cgo-pa&amp;trk=sem-ga_campid.20550660941_asid.148695380530_crid.673964479092_kw.comment%20faire%20de%20la%20publicit%C3%A9%20sur%20linkedin_d.c_tid.kwd-2065730932458_n.g_mt.p_geo.9056319&amp;mcid=7110350909246701640&amp;gclid=CjwKCAjwoJa2BhBPEiwA0l0ImDUj35x_Cfr_0nDspYzs2-PVIc3YKq0UVlPH8VWlxrIBFEv0GHZK0RoCjMwQAvD_BwE\" rel=\"nofollow noopener\" target=\"_blank\"><strong>cr\u00e9er un<\/strong><\/a>&nbsp;en quelques clics. Voici les \u00e9tapes \u00e0 suivre :<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9finissez vos objectifs<\/h3>\n\n\n\n<p>Qu\u2019est-ce que vous souhaitez accomplir avec votre publicit\u00e9 sur LinkedIn Ads ? Est-ce pour augmenter la <a href=\"https:\/\/donutzdigital.com\/fr\/campagne-de-notoriete-sans-exploser-son-budget\/\">notori\u00e9t\u00e9<\/a> de votre entreprise, g\u00e9n\u00e9rer des prospects qualifi\u00e9s ou promouvoir un produit sp\u00e9cifique ?<\/p>\n\n\n\n<p>Il existe 3 objectifs principaux :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Notori\u00e9t\u00e9<\/strong>&nbsp;: Notori\u00e9t\u00e9 de la marque<\/li>\n\n\n\n<li><strong>Consid\u00e9ration<\/strong>&nbsp;: Visites du site web, engagement, vues de vid\u00e9os<\/li>\n\n\n\n<li><strong>Conversions<\/strong>&nbsp;: G\u00e9n\u00e9ration de leads, conversions sur le site web, candidatures<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-objectifs-1024x724.webp\" alt=\"Objectifs sur LinkedIn ads\" class=\"wp-image-11670\" style=\"width:524px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-objectifs-1024x724.webp 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-objectifs-300x212.webp 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-objectifs-768x543.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-objectifs.webp 1524w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifiez votre public cible<\/h3>\n\n\n\n<p>Qui souhaitez-vous atteindre via votre publicit\u00e9 sur LinkedIn Ads ? Utilisez les crit\u00e8res de ciblage disponibles (plus de 20 cat\u00e9gories) pour d\u00e9finir les caract\u00e9ristiques d\u00e9mographiques, professionnelles et g\u00e9ographiques de votre audience id\u00e9ale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"715\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-ciblage-1024x715.webp\" alt=\"Ciblage sur LinkedIn ads\" class=\"wp-image-11658\" style=\"width:622px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-ciblage-1024x715.webp 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-ciblage-300x209.webp 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-ciblage-768x536.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Linkedin-ads-ciblage.webp 1471w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choisissez le format publicitaire<\/h3>\n\n\n\n<p>LinkedIn Ads offre diff\u00e9rents formats publicitaires, tels que les annonces texte, les annonces vid\u00e9o et les annonces sponsoris\u00e9es. Choisissez le format qui correspond le mieux \u00e0 votre message et \u00e0 votre objectif de communication. \u00c0 savoir que les annonces vid\u00e9o g\u00e9n\u00e8rent 30% d&#8217;engagement en plus que les autres formats publicitaires.<\/p>\n\n\n\n<p>Voici un exemple de format single image :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"1024\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-exemple-795x1024.webp\" alt=\"Pub LinkedIn exemple\" class=\"wp-image-11664\" style=\"width:299px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-exemple-795x1024.webp 795w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-exemple-233x300.webp 233w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-exemple-768x989.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-exemple.webp 1112w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Voici un exemple de format message :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"1024\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-inmail-816x1024.webp\" alt=\"InMail LinkedIn\" class=\"wp-image-11667\" style=\"width:296px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-inmail-816x1024.webp 816w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-inmail-239x300.webp 239w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-inmail-768x963.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-inmail.webp 936w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Voici un exemple de format dynamic ad :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-Dynamic-ads-1024x463.webp\" alt=\"Dynamic Ad LinkedIn\" class=\"wp-image-11661\" style=\"width:642px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-Dynamic-ads-1024x463.webp 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-Dynamic-ads-300x136.webp 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-Dynamic-ads-768x347.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-Dynamic-ads-1536x694.webp 1536w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/LinkedIn-ads-Dynamic-ads-2048x925.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fixez un budget<\/h3>\n\n\n\n<p>D\u00e9terminez combien vous \u00eates pr\u00eat \u00e0 investir dans votre publicit\u00e9 sur LinkedIn. LinkedIn est g\u00e9n\u00e9ralement plus cher que les autres plateformes, fixez donc un budget quotidien ou mensuel en fonction de vos ressources et de vos objectifs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/linkedin-ads-budget-1024x548.webp\" alt=\"Budget LinkedIn ads\" class=\"wp-image-11655\" style=\"width:511px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/linkedin-ads-budget-1024x548.webp 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/linkedin-ads-budget-300x161.webp 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/linkedin-ads-budget-768x411.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/linkedin-ads-budget.webp 1512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ez vos annonces<\/h3>\n\n\n\n<p>Enfin la partie cr\u00e9ative (ma pr\u00e9f\u00e9r\u00e9e). Concevez des annonces percutantes qui attireront l&#8217;attention de votre public cible. Utilisez des visuels attrayants, des messages clairs et convaincants, et assurez-vous que votre annonce est adapt\u00e9e au format choisi. Je vous recommande de faire appel \u00e0 une personne dont c\u2019est le m\u00e9tier, car le visuel de l\u2019annonce occupe une place importante dans la r\u00e9ussite ou non de votre campagne.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surveillez et optimisez vos campagnes<\/h3>\n\n\n\n<p>Une fois vos annonces diffus\u00e9es, suivez les performances de vos campagnes. Analysez les KPIs cl\u00e9s telles que le taux de clics, le <a href=\"https:\/\/donutzdigital.com\/fr\/cro-ou-conversion-rate-optimization-cest-quoi\/\">taux de conversion<\/a> et le co\u00fbt par conversion. Utilisez ces donn\u00e9es pour ajuster et optimiser vos campagnes au fur et \u00e0 mesure.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Notre offre de publicit\u00e9 sur LinkedIn<\/strong><\/h2>\n\n\n\n<p>Vous souhaitez laisser la main \u00e0 des experts pour g\u00e9rer vos campagnes sur LinkedIn ? D\u00e9couvrez <a href=\"https:\/\/donutzdigital.com\/fr\/agence-social-ads\/\"><strong>notre offre de social ads<\/strong><\/a> et discutons de vos besoins !<\/p>\n\n\n\n<p>Voici quelques-uns des services que l\u2019on propose :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Strat\u00e9gie publicitaire : nous vous aidons \u00e0 d\u00e9velopper une strat\u00e9gie publicitaire efficace en fonction de vos objectifs et de votre budget.<\/li>\n\n\n\n<li>Ciblage et cr\u00e9ation d&#8217;annonces : nous vous accompagnons dans la d\u00e9finition de votre public cible et nous cr\u00e9ons vos annonces.<\/li>\n\n\n\n<li>Surveillance et optimisation : nous gardons toujours un oeil aux performances de vos campagnes et apportons les ajustements n\u00e9cessaires pour obtenir les meilleurs r\u00e9sultats.<\/li>\n<\/ol>\n\n\n\n<p>Notre objectif, dans toutes les actions mises en place, est de mettre \u00e0 profit notre expertise pour vous laisser vous concentrer sur des t\u00e2ches pour lesquelles vous avez une plus haute valeur ajout\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/pleasedonutbreaktheinternet.substack.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Donut-Break-the-Internet-1024x341.webp\" alt=\"Newsletter Donut Break The Internet\" class=\"wp-image-11676\" style=\"width:580px;height:auto\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Donut-Break-the-Internet-1024x341.webp 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Donut-Break-the-Internet-300x100.webp 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Donut-Break-the-Internet-768x256.webp 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Donut-Break-the-Internet-1536x512.webp 1536w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/09\/Donut-Break-the-Internet-2048x683.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Commencez la publicit\u00e9 sur LinkedIn d\u00e8s demain !<\/strong><\/h2>\n\n\n\n<p>Que vous choisissiez de g\u00e9rer votre publicit\u00e9 vous-m\u00eame ou de faire appel \u00e0 <a href=\"https:\/\/donutzdigital.com\/fr\/contact\/\"><strong>nos services<\/strong><\/a>, la pub sur LinkedIn peut vous aider \u00e0 atteindre vos objectifs de visibilit\u00e9 aupr\u00e8s des professionnels et \u00e0 promouvoir votre entreprise de mani\u00e8re efficace et cibl\u00e9e.<\/p>\n\n\n\n<p>Pour obtenir les meilleurs r\u00e9sultats, il est important de d\u00e9velopper une strat\u00e9gie solide (et c\u2019est pour \u00e7a qu\u2019on est l\u00e0), de personnaliser votre message en fonction de votre cible, de surveiller et d&#8217;optimiser vos campagnes, et de suivre les meilleures pratiques de la publicit\u00e9 sur LinkedIn.<\/p>\n\n\n\n<p>Et si vous souhaitez avoir les derni\u00e8res actus et conseils sur le marketing digital dans votre bo\u00eete mail, chaque semaine, <strong><a href=\"https:\/\/pleasedonutbreaktheinternet.substack.com\/\" data-type=\"link\" data-id=\"https:\/\/pleasedonutbreaktheinternet.substack.com\/\" rel=\"nofollow noopener\" target=\"_blank\">rejoignez-nous sur notre newsletter Donut Break The Internet<\/a>.<\/strong><\/p>\n\n\n\n<p>\u00c0 tr\u00e8s vite !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment maximiser votre visibilit\u00e9 BtoB avec LinkedIn Ads ! Suivez notre guide complet pour d\u00e9marrer sur LinkedIn ads, cr\u00e9er des annonces percutantes et optimiser vos campagnes. Besoin d\u2019aide ? Confiez-nous la gestion de vos campagnes pour des r\u00e9sultats optimaux.<\/p>\n","protected":false},"author":20,"featured_media":11673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[89],"tags":[],"post_folder":[],"class_list":["post-11654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkedin"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/11654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=11654"}],"version-history":[{"count":2,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/11654\/revisions"}],"predecessor-version":[{"id":11680,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/11654\/revisions\/11680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/11673"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=11654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=11654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=11654"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=11654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}