{"id":10990,"date":"2024-04-27T21:32:44","date_gmt":"2024-04-27T21:32:44","guid":{"rendered":"https:\/\/donutzdigital.com\/?p=10990"},"modified":"2024-10-15T21:03:48","modified_gmt":"2024-10-15T21:03:48","slug":"guide-complet-pour-limportation-des-conversions-hors-ligne-sur-meta","status":"publish","type":"post","link":"https:\/\/donutzdigital.com\/fr\/guide-complet-pour-limportation-des-conversions-hors-ligne-sur-meta\/","title":{"rendered":"Guide Complet pour l&#8217;Importation des Conversions Hors Ligne sur Meta Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Qu\u2019est-ce que l&#8217;importation des conversions hors ligne  (enhanced conversion) ?<\/strong> <\/h2>\n\n\n\n<p>L&#8217;importation des <a href=\"https:\/\/donutzdigital.com\/fr\/comment-suivre-les-conversions-offlines-dans-google-ads-a-partir-des-appels-entrants\/\">conversions hors ligne<\/a> sur Meta permet d&#8217;int\u00e9grer les donn\u00e9es de clients ayant effectu\u00e9 un achat en magasin dans votre analyse de performance publicitaire. Ce processus aide \u00e0 d\u00e9terminer l&#8217;impact r\u00e9el de vos campagnes publicitaires Meta sur les ventes physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment fonctionne l&#8217;importation des conversions hors ligne ?<\/strong> <\/h2>\n\n\n\n<p>En fournissant des informations sp\u00e9cifiques \u00e0 Meta, la plateforme peut identifier les utilisateurs affect\u00e9s par vos publicit\u00e9s et mesurer l&#8217;impact direct sur vos ventes en magasin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelles informations devez-vous fournir \u00e0 Meta ?<\/strong> <\/h2>\n\n\n\n<p>Pour r\u00e9ussir l&#8217;importation, certaines donn\u00e9es sont essentielles :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Adresse Email<\/strong><\/li>\n\n\n\n<li><strong>Date et heure de la transaction<\/strong><\/li>\n\n\n\n<li><strong>Valeur de la conversion<\/strong> (indiquer la devise)<\/li>\n<\/ul>\n\n\n\n<p>Les donn\u00e9es compl\u00e9mentaires qui am\u00e9liorent la pr\u00e9cision de l&#8217;appariement incluent :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nom et pr\u00e9nom<\/li>\n\n\n\n<li>Num\u00e9ro de t\u00e9l\u00e9phone<\/li>\n\n\n\n<li>Genre<\/li>\n\n\n\n<li>Ville<\/li>\n<\/ul>\n\n\n\n<p><strong>Important :<\/strong> Meta impose des exigences strictes concernant la structuration des donn\u00e9es. Il est crucial de suivre le mod\u00e8le de donn\u00e9es ci-dessous pour \u00e9viter les erreurs d&#8217;importation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mod\u00e8le de donn\u00e9es pour Meta :<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><br><strong>email<\/strong><\/td><td><strong>Ville<\/strong><\/td><td><strong>country<\/strong><\/td><td><strong>Gender<\/strong><\/td><td><strong>event_time<\/strong><\/td><td><strong>value<\/strong><\/td><td><strong>currency<\/strong><\/td><\/tr><tr><td>mailto:mail@mail.fr<\/td><td><\/td><td><\/td><td>F<\/td><td>AAAA-MM-JJTHH:MM:SS<\/td><td>Nombre<\/td><td><\/td><\/tr><tr><td>mailto:jonsnow@domain.fr<\/td><td>Toulouse<\/td><td>France<\/td><td>F<\/td><td>2024-03-21T08:09:03<\/td><td>2202<\/td><td>EUR<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conseils pour l&#8217;importation :<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assurez-vous que le format de date soit en ISO 8601 : &#8220;AAAA-MM-JJTHH:MM:SS&#8221;.<\/li>\n\n\n\n<li>Le montant de la transaction doit \u00eatre en format num\u00e9rique sans espace ni symbole de devise.<\/li>\n\n\n\n<li>Le genre doit \u00eatre indiqu\u00e9 par &#8216;F&#8217; pour f\u00e9minin ou &#8216;M&#8217; pour masculin.<\/li>\n\n\n\n<li>Les num\u00e9ros de t\u00e9l\u00e9phone doivent inclure l&#8217;indicatif international (+33 pour la France).<\/li>\n\n\n\n<li>Utilisez un fichier au format CSV pour l&#8217;importation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9tapes pour importer des conversions hors ligne dans Business Manager :<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acc\u00e9dez au Gestionnaire d&#8217;\u00e9v\u00e8nements et choisissez le compte appropri\u00e9.<\/li>\n\n\n\n<li>Cliquez sur &#8216;Sources de donn\u00e9es&#8217; et s\u00e9lectionnez le set de donn\u00e9es pour l&#8217;import.<\/li>\n\n\n\n<li>Glissez et d\u00e9posez votre fichier CSV ou s\u00e9lectionnez-le manuellement.<\/li>\n\n\n\n<li>Suivez les \u00e9tapes pour mapper correctement les donn\u00e9es et commencez le t\u00e9l\u00e9chargement.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Visualisation des conversions hors ligne :<\/strong> <\/h2>\n\n\n\n<p>Pour consulter vos conversions hors ligne, utilisez l&#8217;outil &#8220;Rapport&#8221; de Meta et ajoutez les indicateurs suivants \u00e0 votre rapport :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Achats hors ligne<\/li>\n\n\n\n<li>Valeur de conversion des achats hors ligne<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quand v\u00e9rifier vos conversions hors ligne ?<\/strong> <\/h2>\n\n\n\n<p>Il est recommand\u00e9 d&#8217;attendre 24 heures apr\u00e8s l&#8217;import pour que les donn\u00e9es soient compl\u00e8tement int\u00e9gr\u00e9es dans le syst\u00e8me.<\/p>\n\n\n\n<p>Pour plus d&#8217;informations et de support, consultez la <a href=\"https:\/\/www.facebook.com\/business\/help\/155437961572700?id=565900110447546\" rel=\"nofollow noopener\" target=\"_blank\">page d&#8217;aide de Meta<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment suivre avec pr\u00e9cision l&#8217;impact de vos campagnes publicitaires Meta sur les ventes en magasin gr\u00e2ce \u00e0 notre guide complet sur l&#8217;importation de conversions hors ligne. Identifiez les utilisateurs touch\u00e9s par vos annonces, mesurez leur impact direct sur les ventes physiques et maximisez les performances de votre campagne publicitaire. Apprenez les donn\u00e9es n\u00e9cessaires \u00e0 fournir, suivez les strictes exigences de formatage de Meta et obtenez des conseils pour une importation r\u00e9ussie. D\u00e9couvrez \u00e9galement comment afficher les conversions hors ligne \u00e0 l&#8217;aide de l&#8217;outil de reporting de Meta. Obtenez des informations pr\u00e9cieuses sur l&#8217;impact r\u00e9el de vos efforts publicitaires avec notre guide concis.<\/p>\n","protected":false},"author":3,"featured_media":10991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[70,69],"tags":[],"post_folder":[],"class_list":["post-10990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-fr","category-tracking-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/10990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/comments?post=10990"}],"version-history":[{"count":4,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/10990\/revisions"}],"predecessor-version":[{"id":12227,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/posts\/10990\/revisions\/12227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/10991"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=10990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=10990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=10990"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/post_folder?post=10990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}