Pinterest, c\u2019est l\u2019endroit o\u00f9 les looks prennent vie\u2026 et o\u00f9 les envies beaut\u00e9 s\u2019\u00e9panouissent. Pour les marques de cosm\u00e9tique, les cr\u00e9ateurs de beauty box ou les laboratoires skincare, c\u2019est un canal strat\u00e9gique encore sous-exploit\u00e9. Ce livre blanc vous offre les cl\u00e9s pour sortir du lot.<\/p>\n\n\n\n
Avec une audience en qu\u00eate de nouvelles routines, de textures innovantes ou d\u2019appareils beaut\u00e9 high-tech, Pinterest devient un v\u00e9ritable levier d\u2019acquisition. Vous d\u00e9couvrirez comment structurer vos objectifs publicitaires : notori\u00e9t\u00e9 (pins inspirationnels for\u00e7ant le \u00ab wow \u00bb), trafic (guides pas-\u00e0-pas qui poussent au clic) et conversions (pins enrichis donnant directement acc\u00e8s \u00e0 l\u2019achat).<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00e9couvrez nos conseils pour s’emparer de Pinterest, en organique et en paid, dans le secteur des cosm\u00e9tiques et de la beaut\u00e9. <\/p>\n
Comment \u00e9tablir une strat\u00e9gie paid ?<\/p>\n
Quels types de contenus privil\u00e9gier ?<\/p>\n
En bonus : un marronnier marketing sur l’ann\u00e9e<\/p>\n","protected":false},"featured_media":16277,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-16276","digital-strategies","type-digital-strategies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/digital-strategies\/16276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/digital-strategies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/digital-strategies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/16277"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=16276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}