{"id":16267,"date":"2025-06-13T15:40:33","date_gmt":"2025-06-13T15:40:33","guid":{"rendered":"https:\/\/donutzdigital.com\/digital-strategies\/pinterest-ads-strategy-sport\/"},"modified":"2025-06-25T13:48:53","modified_gmt":"2025-06-25T13:48:53","slug":"pinterest-ads-strategy-sport","status":"publish","type":"digital-strategies","link":"https:\/\/donutzdigital.com\/fr\/strategies-digitales\/pinterest-ads-strategy-sport\/","title":{"rendered":"Pinterest Ads Strategy:\u00a0Sport"},"content":{"rendered":"\n<p><strong>Sport, fitness, bien-\u00eatre : Pinterest est devenu une plateforme o\u00f9 les utilisateurs projettent leurs objectifs de vie.<\/strong><br>C\u2019est un carrefour puissant d\u2019intentions pour les marques de sport et d\u2019athleisure. Ce livre blanc vous emm\u00e8ne dans les coulisses d\u2019une strat\u00e9gie Pinterest bien pens\u00e9e.<\/p>\n\n\n\n<p>Que vous vendiez du mat\u00e9riel, des v\u00eatements de sport ou m\u00eame des programmes d&#8217;entra\u00eenement, Pinterest est l\u2019endroit o\u00f9 les projets prennent vie. Avec 61 % des utilisateurs qui viennent chercher des id\u00e9es pour (re)commencer le sport, le potentiel de conversion est bien r\u00e9el.<\/p>\n\n\n\n<p>Ce guide d\u00e9taille les campagnes payantes (cibl\u00e9es par des mots-cl\u00e9s comme \u00ab routine sport \u00e0 la maison \u00bb, \u00ab chaussures de course \u00bb, etc.), le contenu g\u00e9n\u00e9rateur d\u2019engagement (vid\u00e9os tutoriels, citations motivantes, r\u00e9sultats avant\/apr\u00e8s, infographies, etc.), ainsi que des id\u00e9es de contenu par mois \u2014 \u00ab Routine sportive d\u2019hiver \u00bb, \u00ab D\u00e9fi 30 jours de musculation \u00bb, \u00ab Id\u00e9es de cadeaux sportifs \u00bb, etc.<\/p>\n\n\n\n<p>Vous apprendrez aussi \u00e0 jouer sur l\u2019\u00e9motion et le storytelling pour cr\u00e9er un lien fort avec votre audience : car Pinterest est aussi une plateforme o\u00f9 l\u2019inspiration devient motivation.<br>Si vous souhaitez que votre marque soit pr\u00e9sente au bon moment \u2014 celui o\u00f9 un utilisateur se dit \u00ab Je m\u2019y remets \u00bb, ce livre blanc est fait pour vous.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinterest, c\u2019est le terrain de jeu des envies bien-\u00eatre : sport, fitness, nutrition\u2026 tout y commence par une intention forte. Ce livre blanc explore comment les marques de sport et de cuisine peuvent capter cette \u00e9nergie pour g\u00e9n\u00e9rer de l\u2019engagement et des ventes. Campagnes payantes, contenus \u00e9motionnels, id\u00e9es \u00e9ditoriales par saison : d\u00e9couvrez comment transformer l\u2019inspiration en conversion.<\/p>\n","protected":false},"featured_media":15995,"template":"","meta":{"_acf_changed":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-16267","digital-strategies","type-digital-strategies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/digital-strategies\/16267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/digital-strategies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/digital-strategies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/15995"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=16267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}