Pinterest, c\u2019est l\u2019endroit o\u00f9 les id\u00e9es prennent forme\u2026 et o\u00f9 les envies culinaires naissent. Pour les marques alimentaires, les cr\u00e9ateurs de box ou les acteurs de la nutrition, c\u2019est un canal strat\u00e9gique encore sous-exploit\u00e9. Ce livre blanc vous donne les cl\u00e9s pour vous d\u00e9marquer.<\/p>\n\n\n\n
Avec une audience en qu\u00eate de nouvelles recettes, de meilleures habitudes alimentaires ou d\u2019\u00e9quipements pour cuisiner, Pinterest devient un v\u00e9ritable levier d\u2019acquisition. Vous y d\u00e9couvrirez comment structurer vos objectifs publicitaires (notori\u00e9t\u00e9, trafic, conversions) et quels formats de contenu fonctionnent le mieux : tutoriels recettes, actualit\u00e9s nutrition, d\u00e9fis hebdos, storytelling produit ou culinaire.<\/p>\n\n\n\n
Ce guide propose aussi un calendrier \u00e9ditorial saisonnier, riche en id\u00e9es concr\u00e8tes : Smoothie immunit\u00e9<\/em>, Brunch de P\u00e2ques maison<\/em>, Batch cooking d\u2019\u00e9t\u00e9<\/em>, Lunchbox express<\/em>, Recettes d\u00e9tox de janvier<\/em>… Autant d\u2019occasions de rester pertinent toute l\u2019ann\u00e9e avec des visuels qui donnent envie de passer \u00e0 l\u2019action.<\/p>\n\n\n\n Que vous soyez en B2C ou en DTC, le bon contenu food sur Pinterest peut transformer une simple id\u00e9e recette\u2026 en panier bien rempli.<\/p>\n","protected":false},"excerpt":{"rendered":" Pinterest, c\u2019est l\u00e0 o\u00f9 les id\u00e9es prennent vie\u2026 et o\u00f9 naissent les envies gourmandes. Pour les marques alimentaires ou les cr\u00e9ateurs de box culinaires, c\u2019est un canal strat\u00e9gique encore trop souvent n\u00e9glig\u00e9. Ce livre blanc vous donne les cl\u00e9s pour sortir du lot.<\/p>\n","protected":false},"featured_media":16007,"template":"","meta":{"_acf_changed":true,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"class_list":["post-16264","digital-strategies","type-digital-strategies","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/digital-strategies\/16264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/digital-strategies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/digital-strategies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/16007"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=16264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}