{"id":9830,"date":"2023-12-13T14:19:19","date_gmt":"2023-12-13T14:19:19","guid":{"rendered":"https:\/\/donutzdigital.com\/?post_type=case_studies&p=9830"},"modified":"2025-06-02T12:24:29","modified_gmt":"2025-06-02T12:24:29","slug":"feeli-cas-ecole","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/feeli-cas-ecole\/","title":{"rendered":"Comment g\u00e9n\u00e9rer +221% de revenus en un an."},"content":{"rendered":"\t\t
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Comment g\u00e9n\u00e9rer +221% de revenus en un an.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Introduction<\/h2>

FEELI – T\u00e9l\u00e9consultation M\u00e9dicale a entrepris une transformation significative pour am\u00e9liorer l’efficacit\u00e9 de son acquisition de clients, un \u00e9l\u00e9ment cl\u00e9 pour accro\u00eetre sa rentabilit\u00e9 et son impact sur le march\u00e9.<\/span><\/p>

Contexte et D\u00e9fis<\/h2>

FEELI faisait face \u00e0 des co\u00fbts d’acquisition \u00e9lev\u00e9s et \u00e0 un d\u00e9s\u00e9quilibre entre l’offre de services et la demande client, ce qui n\u00e9cessitait une strat\u00e9gie marketing et op\u00e9rationnelle rigoureuse. L’agence actuellement en place se repose sur ses acquis et sur les automatisations de Google ads. Probl\u00e8me, le compte est mal configur\u00e9 et n’envoie pas les bonnes informations \u00e0 Google pour pouvoir correctement optimiser les performances. Google ads a aussi trop de libert\u00e9 et va chercher du trafic peu qualifi\u00e9.<\/span><\/p>

Objectifs<\/h2>

L’objectif \u00e9tait de r\u00e9duire drastiquement les co\u00fbts d’acquisition tout en augmentant la rentabilit\u00e9 et l’efficacit\u00e9 des campagnes marketing. Une fois la rentabilit\u00e9 atteinte, l’objectif \u00e9tait de pousser la d\u00e9pense et d’acc\u00e9l\u00e9rer.<\/span><\/p>

Strat\u00e9gie et Mise en \u0152uvre<\/h2>

\u00a0<\/p>

  1. Optimisation de Google Ads : Nous avons restructur\u00e9 le compte en prenant en compte les objectifs business de Feeli. L’id\u00e9e \u00e9tait d’analyser les donn\u00e9es du compte et de simplement comprendre ce qui \u00e9tait le plus performant en terme de ROAS. Nous avons aussi analys\u00e9 la typologie des clients et fait un focus sur les tops personae et les services associ\u00e9s. En restructurant le compte, nous avons influ\u00e9 sur la mani\u00e8re dont les impressions et le trafic est d\u00e9livr\u00e9 et l’audience que nous ciblons.<\/span><\/p><\/li>

  2. Am\u00e9lioration du SEO et du Site Web : Nous avons collabor\u00e9 \u00e9troitement avec FEELI pour optimiser leur site web et leur funnel de conversion. Ces am\u00e9liorations ont inclus une optimisation SEO cibl\u00e9e, assurant une meilleure visibilit\u00e9 et un trafic de meilleure qualit\u00e9 en organique.<\/span><\/p><\/li><\/ol>

    R\u00e9sultats Exceptionnels<\/h2>

    \u00a0<\/p>

    • Performance Google Ads YoY :\u00a0<\/p>

      • R\u00e9duction de 40% sur le co\u00fbt d’acquisition.<\/span><\/p><\/li>

      • De plus, nous avons obtenu une augmentation de 70% sur le ROAS (Retour sur D\u00e9penses Publicitaires) gr\u00e2ce \u00e0 un ciblage plus pertinent et efficace, permettant \u00e0 FEELI d’augmenter son budget publicitaire de 70%.<\/span><\/p><\/li><\/ul><\/li><\/ul>

        • Performance globale de l’activit\u00e9 :<\/p>

          • Taux de Conversion : Un bond impressionnant de 104% dans le taux de conversion.<\/span><\/p><\/li>

          • Revenus : Une augmentation stup\u00e9fiante de 221% des revenus.<\/span><\/p><\/li><\/ul><\/li><\/ul>

            \"\"<\/p>

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            Conclusion<\/h2>

            \u00a0<\/p>

            Le cas de FEELI est un t\u00e9moignage puissant de l’efficacit\u00e9 d’une approche marketing int\u00e9gr\u00e9e, combinant publicit\u00e9 digitale cibl\u00e9e, optimisation SEO, et am\u00e9lioration du funnel de conversion. Ces strat\u00e9gies, lorsqu’elles sont bien ex\u00e9cut\u00e9es, peuvent non seulement r\u00e9duire les co\u00fbts mais aussi augmenter de mani\u00e8re exponentielle les revenus et la rentabilit\u00e9.<\/span><\/p>

            Vous souhaitez r\u00e9volutionner votre strat\u00e9gie d’acquisition de clients ? Contactez-nous pour d\u00e9couvrir comment nous pouvons transformer votre approche marketing et propulser vos performances \u00e0 des niveaux sans pr\u00e9c\u00e9dent.<\/em><\/p>

            \u00a0<\/em><\/p>

            \u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Introduction FEELI – T\u00e9l\u00e9consultation M\u00e9dicale a entrepris une transformation significative pour am\u00e9liorer l’efficacit\u00e9 de son acquisition de clients, un \u00e9l\u00e9ment cl\u00e9 pour accro\u00eetre sa rentabilit\u00e9 et son impact sur le march\u00e9. Contexte et D\u00e9fis FEELI faisait face \u00e0 des co\u00fbts d’acquisition \u00e9lev\u00e9s et \u00e0 un d\u00e9s\u00e9quilibre entre l’offre de services et la demande client, ce […]<\/p>\n","protected":false},"featured_media":14824,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[109],"tags":[108],"white_paper_industries":[],"class_list":["post-9830","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","category-feeli","tag-feeli"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/9830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":10,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/9830\/revisions"}],"predecessor-version":[{"id":15584,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/9830\/revisions\/15584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/14824"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=9830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=9830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=9830"},{"taxonomy":"white_paper_industries","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/white_paper_industries?post=9830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}