{"id":3352,"date":"2022-11-30T13:03:45","date_gmt":"2022-11-30T13:03:45","guid":{"rendered":"http:\/\/donutzdigital.com\/case_studies\/arthur-moving-from-a-branding-logic-to-a-conquest-logic\/"},"modified":"2025-06-02T12:20:49","modified_gmt":"2025-06-02T12:20:49","slug":"arthur","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/arthur\/","title":{"rendered":"Booster sa croissance avec une strat\u00e9gie de conqu\u00eate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3352\" class=\"elementor elementor-3352\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54bc181 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54bc181\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2ec6a4b8\" data-id=\"2ec6a4b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35da9eed elementor-widget elementor-widget-heading\" data-id=\"35da9eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2484611e elementor-widget elementor-widget-heading\" data-id=\"2484611e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paid Advertising\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3189015a\" data-id=\"3189015a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6cb1c5 elementor-widget elementor-widget-heading\" data-id=\"6b6cb1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7b6718 elementor-widget elementor-widget-heading\" data-id=\"5c7b6718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Annonces Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7f64efea\" data-id=\"7f64efea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60694962 elementor-widget elementor-widget-heading\" data-id=\"60694962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Timeline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb2768 elementor-widget elementor-widget-heading\" data-id=\"5fb2768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2019 - 2020<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-1bf25c33\" data-id=\"1bf25c33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-274450f8 elementor-widget elementor-widget-heading\" data-id=\"274450f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Website\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36a54b elementor-widget elementor-widget-heading\" data-id=\"e36a54b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/Arthur\" rel=\"nofollow\">Arthur<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-3d8209c\" data-id=\"3d8209c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2303723 elementor-widget elementor-widget-heading\" data-id=\"2303723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increased in ROI revenue\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1908940 elementor-widget elementor-widget-heading\" data-id=\"1908940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">56%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d5bf538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d5bf538\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e7955\" data-id=\"5f7e7955\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbd6791 elementor-widget elementor-widget-heading\" data-id=\"4fbd6791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u du projet\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310eb87c po-001 elementor-widget elementor-widget-text-editor\" data-id=\"310eb87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff2e95;\"><a style=\"color: #ff2e95;\" href=\"https:\/\/www.boutique-arthur.com\/pages\/histoire\" target=\"_blank\" rel=\"noopener nofollow\">Arthur<\/a>\u00a0<\/span>est une belle p\u00e9pite fran\u00e7aise sp\u00e9cialis\u00e9e dans le sous-v\u00eatement et le v\u00eatement d&#8217;int\u00e9rieur pr\u00e9mium depuis 1983.<\/p><p>La marque est m\u00eame plus vieille que moi (MJ) \ud83d\ude42<\/p><p>Ils sont aussi connus pour leur impertinence et leur chic !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f2f59 elementor-widget elementor-widget-image\" data-id=\"a2f2f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"353\" height=\"433\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3aaf994f9bbfd6c9bab79_5ff6d21bbd24a36cb3056705_kilt_854ca261-85e9-4c7e-b438-081e955f4456_520x433.jpeg\" class=\"attachment-full size-full wp-image-2664\" alt=\"\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3aaf994f9bbfd6c9bab79_5ff6d21bbd24a36cb3056705_kilt_854ca261-85e9-4c7e-b438-081e955f4456_520x433.jpeg 353w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3aaf994f9bbfd6c9bab79_5ff6d21bbd24a36cb3056705_kilt_854ca261-85e9-4c7e-b438-081e955f4456_520x433-245x300.jpeg 245w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Eh non, rat\u00e9 ! Un kilt peut cacher un cale\u00e7on Arthur.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cebb01 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"5cebb01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ils ont des superbes boutiques, et un site de vente en ligne.<\/p><figure class=\"w-richtext-align-center\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1b032 elementor-widget elementor-widget-image\" data-id=\"1d1b032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"363\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3aaf94774d07403740857_5ff6d1a9b74e64da8d1a8489_2021-01-07_09-16-49.jpeg\" class=\"attachment-full size-full wp-image-2665\" alt=\"\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3aaf94774d07403740857_5ff6d1a9b74e64da8d1a8489_2021-01-07_09-16-49.jpeg 453w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3aaf94774d07403740857_5ff6d1a9b74e64da8d1a8489_2021-01-07_09-16-49-300x240.jpeg 300w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Une boutique Arthur quelque part en France<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfd1065 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"cfd1065\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque nous avons repris la gestion du compte d\u00e9but 2020, notre client souhaitait booster consid\u00e9rablement ses ventes avec Google Ads. Depuis quelques temps, les performances du site avaient atteint un plafond de verre et une nouvelle strat\u00e9gie s&#8217;imposait.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ce95b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"84ce95b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38620a01 elementor-widget elementor-widget-heading\" data-id=\"38620a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'ex\u00e9cution\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19caeee8 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"19caeee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suite \u00e0 l&#8217;analyse des datas du client, nous l&#8217;avons convaincu : 1) d&#8217;augmenter son budget sur l&#8217;ann\u00e9e 2020 suite \u00e0 un premier test positif effectu\u00e9 sur la p\u00e9riode de No\u00ebl 2019, 2) et de d\u00e9velopper une nouvelle approche strat\u00e9gique.<\/p><p>Nous avons donc mis en place des campagnes d&#8217;acquisition pure avec<strong>\u00a0:<\/strong><\/p><ul role=\"list\"><li>une r\u00e9-organisation des campagnes en fonction de leur position dans le funnel<\/li><li>Une r\u00e9partition du budget mieux r\u00e9gul\u00e9e pour chaque \u00e9tape du funnel<\/li><li>l&#8217;ajout de nouvelles campagnes\u00a0<strong>shoppings optimis\u00e9es<\/strong><\/li><li>l&#8217;ajout de\u00a0<strong>campagnes dynamiques DSA<\/strong><\/li><\/ul><p>L&#8217;objectif \u00e9tait de mapper clairement le funnel et de faire venir un maximum de nouveaux visiteurs \u00e0 la recherche de leurs produits tout le long de l&#8217;ann\u00e9e et de d\u00e9clencher les achats dans les moments fort, notamment la p\u00e9riode de No\u00ebl 2020.<\/p><p>Un v\u00e9ritable travail d&#8217;\u00e9quipe et la mise en place de cette strat\u00e9gie n&#8217;aurait pu se faire sans le support complet de\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/bataillebaptiste\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"color: #ff2e95;\">Baptiste<\/span>,<\/a>\u00a0le responsable e-commerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d0eb3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4d0eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e72f522 elementor-widget elementor-widget-heading\" data-id=\"6e72f522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a35b7 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"360a35b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et l\u00e0, Samba!!<\/p><p>Comme d&#8217;habitude, on sort notre victory song (Bellini). Tala Lala lalala lala<\/p><p>On vous conseille de l&#8217;\u00e9couter en m\u00eame temps que vous lisez les perfs. Ca donne trop la p\u00eache !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac283d elementor-widget elementor-widget-video\" data-id=\"4ac283d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/HAiHEQblKeQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e562b81 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"2e562b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\ud83d\udc49+ 96% de revenus (YoY)<\/strong><\/h3><h3><strong>\ud83d\udc49 + 115% sur la p\u00e9riode de No\u00ebl (YoY)<\/strong><\/h3><p>On est bien remont\u00e9 dans le funnel avec des campagnes qui participe activement \u00e0 l&#8217;acquisition de nouveaux clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81a3a46 elementor-widget elementor-widget-image\" data-id=\"81a3a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"631\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3ab250fcf2add0ddf210c_5ff6f085e7dabad2073dbd17_Arthur20Funnel.jpeg\" class=\"attachment-full size-full wp-image-2666\" alt=\"\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3ab250fcf2add0ddf210c_5ff6f085e7dabad2073dbd17_Arthur20Funnel.jpeg 1021w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3ab250fcf2add0ddf210c_5ff6f085e7dabad2073dbd17_Arthur20Funnel-300x185.jpeg 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60d3ab250fcf2add0ddf210c_5ff6f085e7dabad2073dbd17_Arthur20Funnel-768x475.jpeg 768w\" sizes=\"auto, (max-width: 1021px) 100vw, 1021px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">ex de perf sur l'ensemble du funnel<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7eabb2 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"d7eabb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous avons \u00e9galement effectu\u00e9 une petite enqu\u00eate sur le terrain, et nous avons \u00e9t\u00e9 ravis d&#8217;entendre un magasin physique du r\u00e9seau nous dire qu&#8217;il voyait plus de trafic et de jeunes visiteurs (nouvelle cible) &#8211;&gt; cela nous a donc donn\u00e9 de nouvelles id\u00e9es pour 2021 pour explorer des strat\u00e9gies de visibilit\u00e9 locales autour des magasins de la marque.<\/p><p>C&#8217;est pas beau ?<\/p><p>Donc, certes, le COVID a particip\u00e9 et a in\u00e9vitablement favoris\u00e9 l&#8217;activit\u00e9 des commer\u00e7ants en ligne. Mais la strat\u00e9gie que nous avons mise en place a permis \u00e0 Arthur de saisir pleinement toutes les opportunit\u00e9s de 2020 et de rester au top dans une p\u00e9riode difficile pour tous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4634d2 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"7d4634d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"http:\/\/donutzdigital.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander un devis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment booster son CA annuel de +96%<\/p>\n","protected":false},"featured_media":15536,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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