{"id":3350,"date":"2022-11-30T13:05:26","date_gmt":"2022-11-30T13:05:26","guid":{"rendered":"http:\/\/donutzdigital.com\/case_studies\/easyblue-the-insurance-that-revolutionises-professional-liability-insurance\/"},"modified":"2026-09-08T17:24:00","modified_gmt":"2026-09-08T17:24:00","slug":"easyblue","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/easyblue\/","title":{"rendered":"Augmenter de +118% ses leads en YoY et baisser son CPA de -47%"},"content":{"rendered":"<h2>Contexte<\/h2>\n<p>Avant Easyblue, la RC Pro \u00e9tait opaque et pas tr\u00e8s fiable.&nbsp;Mais c&rsquo;\u00e9tait avant qu&rsquo;Eugen et FX, les deux fondateurs, y mettent leur grain de sel et proposent une solution RC Pro claire, fiable et, surtout, sans p\u00e9pins. Notre mission ? Les aider \u00e0 trouver leurs clients sur Google ads, dans un environnement HYPER concurrentiel avec des annonceurs au porte-monnaie bien rempli.<\/p>\n<h2>Notre strat\u00e9gie<\/h2>\n<p>La mission easyblue a d\u00e9marr\u00e9 avec une \u00e9tude approfondie de leur business afin de d\u00e9finir :<\/p>\n<ul role=\"list\">\n<li>la strat\u00e9gie a adopter face \u00e0 la concurrence<\/li>\n<li>une estimation de leur performance et de l&rsquo;\u00e9volution de leur performance dans le temps (Saas, Cohorte)<\/li>\n<\/ul>\n<p>Nos actions au quotidien :<\/p>\n<ul role=\"list\">\n<li>Nous les aidons \u00e0 d\u00e9velopper leur campagne search et \u00e0 capturer un maximum d&rsquo;impressions et de clics pour maximiser leur volume de conversions<\/li>\n<li>Nous les accompagnons dans le suivi de chaque \u00e9tape de leur tunnel de vente et dans l&rsquo;optimisation de ce dernier<\/li>\n<li>Nous configurons les ench\u00e8res intelligentes pour profiter pleinement de l&rsquo;automatisation de Google<\/li>\n<li>Nous les aidons quotidiennement \u00e0 maintenir les campagnes \u00e0 jour dans un environnement Google ads qui \u00e9volue rapidement.<\/li>\n<li>Nous faisons des exp\u00e9rimentations r\u00e9guli\u00e8res pour obtenir plus de performance.<\/li>\n<li>Nous les aidons \u00e0 lancer de nouveaux produits.<\/li>\n<\/ul>\n<h2>Les r\u00e9sultats<\/h2>\n<ul role=\"list\">\n<li>+118% de leads en YoY en 2021.<\/li>\n<li>CPA en baisse de -47%<\/li>\n<\/ul>\n<p><a href=\"http:\/\/donutzdigital.com\/fr\/contact\/\"><br \/>\nDemander un devis<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>+118% de leads en YoY en 2021 et un CPA en baisse de 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