{"id":3348,"date":"2022-11-30T13:03:11","date_gmt":"2022-11-30T13:03:11","guid":{"rendered":"http:\/\/donutzdigital.com\/case_studies\/decathlon-launch-of-a-new-shop-in-ireland\/"},"modified":"2026-09-08T17:24:02","modified_gmt":"2026-09-08T17:24:02","slug":"decathlon-ireland","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/decathlon-ireland\/","title":{"rendered":"Decathlon : Maximiser sa pr\u00e9sence en ligne et hors ligne avec Google ads"},"content":{"rendered":"<h2>Contexte<\/h2>\n<p>Decathlon est une marque reconnue en France, mais encore peu connue au pays des Leprechauns. Decathlon Irlande recherchait un partenaire pour les accompagner dans le d\u00e9veloppement de leur activit\u00e9 en ligne, mais \u00e9galement pour assurer le d\u00e9veloppement de la r\u00e9putation de la marque en Irlande et particuli\u00e8rement \u00e0 Dublin avec l&rsquo;ouverture du premier magasin de la marque dans le pays. Avec le COVID pesant sur les performances du magasin pendant plusieurs mois, le site e-commerce avait une autre mission au cours de l&rsquo;ann\u00e9e : compenser la perte de revenus du magasin suite aux confinements.<\/p>\n<h2>Notre strat\u00e9gie<\/h2>\n<ul role=\"list\">\n<li>\n<p>Nous avons commenc\u00e9 par structurer le compte afin de gagner en claret\u00e9 et faciliter la gestion au quotidien.<\/p>\n<\/li>\n<li>\n<p>A l&rsquo;\u00e9poque, les performances max et le smart bidding n&rsquo;existaient pas o\u00f9 n&rsquo;\u00e9taient pas vraiment au point, Nous avons donc opt\u00e9 pour la bonne pratique de l&rsquo;\u00e9poque et cr\u00e9\u00e9 plus de 150 campagnes et segment\u00e9 les campagnes marques et hors-marque pour mieux contr\u00f4ler l&rsquo;acquisition en haut de l&rsquo;entonnoir de conversion (TOFU) et pour alimenter le site avec de nouveaux visiteurs qui n&rsquo;\u00e9taient pas encore familiers avec la marque.<\/p>\n<\/li>\n<li>\n<p>Nous avons fait un usage intensif des fonctions de retargeting pour optimiser les taux de conversion sur les abandons de panier d&rsquo;achat, mais aussi pour travailler sur la notori\u00e9t\u00e9 de la marque.<\/p>\n<\/li>\n<li>\n<p>Nous avons pleinement utilis\u00e9 les ench\u00e8res et les smart bidding pour simplifier la gestion des campagnes et consacrer notre temps \u00e0 l&rsquo;analyse et \u00e0 la r\u00e9flexion strat\u00e9gique.<\/p>\n<\/li>\n<\/ul>\n<h2>R\u00e9sultats<\/h2>\n<ul role=\"list\">\n<li>\ud83d\udc49 +280% de revenus suppl\u00e9mentaire<\/li>\n<li>\ud83d\udc49 +211% de revenus via Google ads<\/li>\n<li>\ud83d\udc49 ROAS = \ud83e\udd2f ROAS sup\u00e9rieur \u00e0 6<\/li>\n<li>\ud83d\udc49 Augmentation des visiteurs et des ventes en magasin<\/li>\n<li>\ud83d\udc49 D\u00e9veloppement de la notori\u00e9t\u00e9 de la marque \u00e0 Dublin, devenue en 1 an une marque incontournable<\/li>\n<\/ul>\n<p>\t\t\t<a href=\"https:\/\/donutzdigital.com\/fr\/contact\/\"><br \/>\n\t\t\t\t\t\tDemandez une consultation gratuite<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generate +280% online turnover over 12 months.<\/p>\n","protected":false},"featured_media":14818,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[48],"tags":[105],"white_paper_industries":[],"class_list":["post-3348","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","category-uncategorized-fr","tag-decathlon-ireland"],"acf":{"client_name":"Decathlon","country":"Ireland","main_result":"\ud83d\udc49 +280% de revenus suppl\u00e9mentaire","detailed_results":"\ud83d\udcb0 +280 % de revenus suppl\u00e9mentaires<br>\r\n\r\n\ud83d\udcc8 +211 % de revenus via Google Ads<br>\r\n\r\n\ud83e\udd2f ROAS > 6<br>\r\n\r\n\ud83d\udecd\ufe0f Hausse du trafic et des ventes en magasin<br>\r\n\r\n\ud83d\udccd Notori\u00e9t\u00e9 boost\u00e9e \u00e0 Dublin : la marque est devenue incontournable en 1 an<br>","channels":["Google Ads"],"campaign_type":["E-commerce"],"videovideo":null},"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/3348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/14818"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=3348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=3348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=3348"},{"taxonomy":"white_paper_industries","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/white_paper_industries?post=3348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}