{"id":3344,"date":"2022-11-30T13:02:24","date_gmt":"2022-11-30T13:02:24","guid":{"rendered":"http:\/\/donutzdigital.com\/case_studies\/marilou-bio-boosting-your-social-networks-with-influence-strategies\/"},"modified":"2025-05-29T19:37:30","modified_gmt":"2025-05-29T19:37:30","slug":"marilou-bio","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/marilou-bio\/","title":{"rendered":"Booster ses ventes \u00e0 l&#8217;aides des r\u00e9seaux sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3344\" class=\"elementor elementor-3344\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3151d1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3151d1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-35cf5259\" data-id=\"35cf5259\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3006bc29 elementor-widget elementor-widget-heading\" data-id=\"3006bc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a673b elementor-widget elementor-widget-heading\" data-id=\"8a673b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Paid Advertising\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-75ba4b99\" data-id=\"75ba4b99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48b7a595 elementor-widget elementor-widget-heading\" data-id=\"48b7a595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platforms<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1a3ded elementor-widget elementor-widget-heading\" data-id=\"2b1a3ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Annonces Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-28c20e65\" data-id=\"28c20e65\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d52d0c elementor-widget elementor-widget-heading\" data-id=\"23d52d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Timeline<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-306f602f elementor-widget elementor-widget-heading\" data-id=\"306f602f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2020 - 2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6afdea23\" data-id=\"6afdea23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78bcc84 elementor-widget elementor-widget-heading\" data-id=\"78bcc84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Increased in ROI revenue\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f424146 elementor-widget elementor-widget-heading\" data-id=\"5f424146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">22 %<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f2d67f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f2d67f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2965d281\" data-id=\"2965d281\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4db0abf7 elementor-widget elementor-widget-heading\" data-id=\"4db0abf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aper\u00e7u du projet\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e34570 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"70e34570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.mariloubio.com\/fr\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"color: #ff2e95;\">Marilou Bio<\/span><\/a>\u00a0est une marque de cosm\u00e9tiques naturels bio et Made in France.<\/p><p>Cette marque nous a contact\u00e9 car elle voulait mettre en place une solution scalable pour augmenter le volume de prospects gr\u00e2ce aux r\u00e9seaux sociaux. Id\u00e9alement la solution permet d\u2019augmenter le volume d\u2019opt-ins, des reviews, mais aussi des ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42103794 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"42103794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0e655f elementor-widget elementor-widget-heading\" data-id=\"4f0e655f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'ex\u00e9cution\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-637a4e2b po-001 elementor-widget elementor-widget-text-editor\" data-id=\"637a4e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul role=\"list\"><li>Utilisation de Facebook ads pour augmenter leur visibilit\u00e9 aupr\u00e8s d\u2019une audience qualifi\u00e9e, et \u00e0 l\u2019aide du pixel Facebook et des donn\u00e9es de Marilou Bio.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59693866 elementor-widget elementor-widget-image\" data-id=\"59693866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"817\" height=\"548\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202.jpeg\" class=\"attachment-full size-full wp-image-2660\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202.jpeg 817w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202-300x201.jpeg 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202-768x515.jpeg 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1d2c75 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"7e1d2c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul role=\"list\"><li>Double strat\u00e9gie : Mise en place des Ads avec un budget de 1000\u20ac sur une semaine dans le but de rechercher des ambassadeurs. Le positionnement de cette campagne dans la p\u00e9riode creuse Octobre-Novembre ayant aussi pour but de mettre en avant les produits de MarilouBio avant Noel pour se glisser doucement dans la liste des cadeaux !<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc88381 elementor-widget elementor-widget-image\" data-id=\"5bc88381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"892\" height=\"569\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201.jpeg\" class=\"attachment-full size-full wp-image-2661\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201.jpeg 892w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201-300x191.jpeg 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201-768x490.jpeg 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e402533 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"2e402533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"rich-text-figure-and-figure-caption w-richtext\"><ul role=\"list\"><li><div class=\"rich-text-figure-and-figure-caption w-richtext\"><ul role=\"list\"><li>Une structure simple, mais efficace. A noter qu&#8217;il s&#8217;agit d&#8217;une performance r\u00e9alis\u00e9e sur une source froide avec z\u00e9ro info du pixel (qui \u00e9tait inexistant jusqu\u2019ici)<\/li><\/ul><\/div><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7336999 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7336999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c547653 elementor-widget elementor-widget-heading\" data-id=\"5c547653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les r\u00e9sultats\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f22d5d po-001 elementor-widget elementor-widget-text-editor\" data-id=\"f22d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Abracadabra !<\/p><p>Et oui, nous aussi on aime la magie ! Admirez ces r\u00e9sultats, de quoi faire friser les cheveux d&#8217;Eric Antoine &#8230;<\/p><p>Avec notre double strat\u00e9gie, MarilouBio a non seulement augment\u00e9 son nombre de testeurs mais aussi ses ventes ! D&#8217;une pierre deux coups comme on dit !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57903ebc elementor-widget elementor-widget-image\" data-id=\"57903ebc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"762\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss.png\" class=\"attachment-full size-full wp-image-2662\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss.png 1600w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-300x143.png 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-1024x488.png 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-768x366.png 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-1536x732.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf8b46d po-001 elementor-widget elementor-widget-text-editor\" data-id=\"2cf8b46d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\ud83d\udc49+ 162% de revenus (WoW)<\/strong><\/h3><h3><strong>\ud83d\udc49+ 20% sur le panier moyen<\/strong><\/h3><h3><strong>\ud83d\udc49+ 1600% d&#8217;inscription de nouvelles testeuses<\/strong><\/h3><h3><strong>\ud83d\udc49+ 500% ROAS potentiel<\/strong><\/h3><p>\u200d<\/p><ul role=\"list\"><li>Les 1 000 euros investis g\u00e9n\u00e8rent pr\u00e8s de 1 000 euros de revenus suppl\u00e9mentaires sur la p\u00e9riode.<\/li><li>En prolongeant la fin de la p\u00e9riode jusqu&#8217;au 8 novembre, on constate que la campagne a un impact sur les ventes m\u00eame apr\u00e8s la fin de la campagne. Nous atteignons alors les 1 200 \u20ac g\u00e9n\u00e9r\u00e9s.\u00a0<\/li><li>La campagne\u00a0<strong>s&#8217;autofinance<\/strong>\u00a0en partie par elle-m\u00eame.\u00a0<\/li><li>Dans le m\u00eame temps, nous g\u00e9n\u00e9rons un nombre impressionnant de testeurs et d&#8217;opt-in.<\/li><li>La campagne avait encore de nombreuses opportunit\u00e9s d&#8217;optimisation.\u00a0<\/li><li>Si seulement 10 % des 512 personnes enregistr\u00e9es deviennent des clients et que chacun d&#8217;entre eux poss\u00e8de un LTV de 200 euros, la campagne g\u00e9n\u00e9rera 10200 euros de revenus au fil du temps. Cela signifie un ROAS &gt; 5 \u00e0 long terme.<\/li><\/ul><p>Avouez que \u00e7a fait r\u00eaver ! N&#8217;h\u00e9sitez pas \u00e0\u00a0<span style=\"color: #ff2e95;\"><a style=\"color: #ff2e95;\" href=\"https:\/\/donutzdigital.com\/fr\/contact\">nous contacter<\/a><\/span>\u00a0si vous voulez tirer votre \u00e9pingle du jeu \u00e0 votre tour !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a34dcef elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"7a34dcef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"http:\/\/donutzdigital.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander un devis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment booster ses ventes et ses opt-ins avec une strat\u00e9gie 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