{"id":3344,"date":"2022-11-30T13:02:24","date_gmt":"2022-11-30T13:02:24","guid":{"rendered":"http:\/\/donutzdigital.com\/case_studies\/marilou-bio-boosting-your-social-networks-with-influence-strategies\/"},"modified":"2026-09-08T17:24:03","modified_gmt":"2026-09-08T17:24:03","slug":"marilou-bio","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/marilou-bio\/","title":{"rendered":"Booster ses ventes \u00e0 l&rsquo;aides des r\u00e9seaux sociaux"},"content":{"rendered":"<h2>Contexte<\/h2>\n<p><a href=\"https:\/\/www.mariloubio.com\/fr\/\" rel=\"nofollow noopener\" target=\"_blank\">Marilou Bio<\/a>\u00a0est une marque de cosm\u00e9tiques naturels bio et Made in France.<\/p>\n<p>Cette marque nous a contact\u00e9 car elle voulait mettre en place une solution scalable pour augmenter le volume de prospects gr\u00e2ce aux r\u00e9seaux sociaux. Id\u00e9alement la solution permet d\u2019augmenter le volume d\u2019opt-ins, des reviews, mais aussi des ventes.<\/p>\n<h2>Notre strat\u00e9gie<\/h2>\n<ul role=\"list\">\n<li>Utilisation de Facebook ads pour augmenter leur visibilit\u00e9 aupr\u00e8s d\u2019une audience qualifi\u00e9e, et \u00e0 l\u2019aide du pixel Facebook et des donn\u00e9es de Marilou Bio.<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"817\" height=\"548\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202.jpeg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202.jpeg 817w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202-300x201.jpeg 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e4799c3b0be06d8f81bc62_604255d7f8e5b66ab59e1bba_mariloubi202-768x515.jpeg 768w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul role=\"list\">\n<li>Double strat\u00e9gie : Mise en place des Ads avec un budget de 1000\u20ac sur une semaine dans le but de rechercher des ambassadeurs. Le positionnement de cette campagne dans la p\u00e9riode creuse Octobre-Novembre ayant aussi pour but de mettre en avant les produits de MarilouBio avant Noel pour se glisser doucement dans la liste des cadeaux !<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"892\" height=\"569\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201.jpeg\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201.jpeg 892w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201-300x191.jpeg 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/60e479b70c94d84482ba6432_604255f0971e334d485ad572_marilou20campagne201-768x490.jpeg 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<ul role=\"list\">\n<li>\n<ul role=\"list\">\n<li>Une structure simple, mais efficace. A noter qu&rsquo;il s&rsquo;agit d&rsquo;une performance r\u00e9alis\u00e9e sur une source froide avec z\u00e9ro info du pixel (qui \u00e9tait inexistant jusqu\u2019ici)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Les r\u00e9sultats<br \/>\n<\/h2>\n<p>Abracadabra !<\/p>\n<p>Et oui, nous aussi on aime la magie ! Admirez ces r\u00e9sultats, de quoi faire friser les cheveux d&rsquo;Eric Antoine &#8230;<\/p>\n<p>Avec notre double strat\u00e9gie, MarilouBio a non seulement augment\u00e9 son nombre de testeurs mais aussi ses ventes ! D&rsquo;une pierre deux coups comme on dit !<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"762\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss.png 1600w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-300x143.png 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-1024x488.png 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-768x366.png 768w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/ssss-1536x732.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h3><strong>\ud83d\udc49+ 162% de revenus (WoW)<\/strong><\/h3>\n<h3><strong>\ud83d\udc49+ 20% sur le panier moyen<\/strong><\/h3>\n<h3><strong>\ud83d\udc49+ 1600% d&rsquo;inscription de nouvelles testeuses<\/strong><\/h3>\n<h3><strong>\ud83d\udc49+ 500% ROAS potentiel<\/strong><\/h3>\n<p>\u200d<\/p>\n<ul role=\"list\">\n<li>Les 1 000 euros investis g\u00e9n\u00e8rent pr\u00e8s de 1 000 euros de revenus suppl\u00e9mentaires sur la p\u00e9riode.<\/li>\n<li>En prolongeant la fin de la p\u00e9riode jusqu&rsquo;au 8 novembre, on constate que la campagne a un impact sur les ventes m\u00eame apr\u00e8s la fin de la campagne. Nous atteignons alors les 1 200 \u20ac g\u00e9n\u00e9r\u00e9s.\u00a0<\/li>\n<li>La campagne\u00a0<strong>s&rsquo;autofinance<\/strong>\u00a0en partie par elle-m\u00eame.\u00a0<\/li>\n<li>Dans le m\u00eame temps, nous g\u00e9n\u00e9rons un nombre impressionnant de testeurs et d&rsquo;opt-in.<\/li>\n<li>La campagne avait encore de nombreuses opportunit\u00e9s d&rsquo;optimisation.\u00a0<\/li>\n<li>Si seulement 10 % des 512 personnes enregistr\u00e9es deviennent des clients et que chacun d&rsquo;entre eux poss\u00e8de un LTV de 200 euros, la campagne g\u00e9n\u00e9rera 10200 euros de revenus au fil du temps. Cela signifie un ROAS &gt; 5 \u00e0 long terme.<\/li>\n<\/ul>\n<p>Avouez que \u00e7a fait r\u00eaver ! N&rsquo;h\u00e9sitez pas \u00e0\u00a0<a style=\"color: #ff2e95;\" href=\"https:\/\/donutzdigital.com\/fr\/contact\/\">nous contacter<\/a>\u00a0si vous voulez tirer votre \u00e9pingle du jeu \u00e0 votre tour !<\/p>\n<p>\t\t\t\t\t<a href=\"http:\/\/donutzdigital.com\/fr\/contact\/\"><br \/>\n\t\t\t\t\t\t\t\t\tDemander un devis<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment booster ses ventes et ses opt-ins avec une strat\u00e9gie d&rsquo;influence<\/p>\n","protected":false},"featured_media":15544,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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