{"id":14836,"date":"2023-11-13T21:50:15","date_gmt":"2023-11-13T21:50:15","guid":{"rendered":"https:\/\/donutzdigital.com\/case_studies\/loavies-faconner-le-succes-sur-le-marche-francais\/"},"modified":"2026-09-08T17:23:57","modified_gmt":"2026-09-08T17:23:57","slug":"loavies-faconner-le-succes-sur-le-marche-francais","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/loavies-faconner-le-succes-sur-le-marche-francais\/","title":{"rendered":"Loavies : fa\u00e7onner le succ\u00e8s sur le march\u00e9 fran\u00e7ais"},"content":{"rendered":"<p><img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2023\/11\/DALL\u00b7E-2023-11-13-23.48.12-Illustrate-five-fashionable-young-women-walking-down-a-Paris-street-inspired-by-the-style-of-Loavies.com_.-Ensure-diversity-among-these-women-represe-768x768.png\" alt=\"illustration of &quot;babes&quot; walking down the street of Paris\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Services<\/p>\n<p>Paid Advertising\n<\/p>\n<p>Platforms<\/p>\n<p>Annonces Google<\/p>\n<p>Project Timeline<\/p>\n<p>2022-2023<\/p>\n<p>Augmentation des revenus et du ROI\n<\/p>\n<p><b>60%<\/b><\/p>\n<h2>Le client<\/h2>\n<p><b>Client :<\/b> Loavies<\/p>\n<p><b>Secteur d&rsquo;activit\u00e9 :<\/b> commerce de d\u00e9tail de mode<\/p>\n<p><b>Site web :<\/b> loavies.com<\/p>\n<h2>Contexte et d\u00e9fis<br \/>\n<\/h2>\n<p>Loavies, un d\u00e9taillant de mode renomm\u00e9, qui domine le march\u00e9 n\u00e9erlandais avec ses collections de pr\u00eat-\u00e0-porter tendance et abordables. Leur ambition de s&rsquo;\u00e9tendre sur le march\u00e9 fran\u00e7ais pr\u00e9sentait un d\u00e9fi unique : \u00e9tablir une forte pr\u00e9sence dans un nouveau paysage hautement concurrentiel. <\/p>\n<h2>Objectives<\/h2>\n<ul role=\"list\">\n<li>S\u00e9curiser une implantation dans le secteur du commerce de d\u00e9tail de mode fran\u00e7ais.<\/li>\n<li>R\u00e9aliser une croissance substantielle de la part de march\u00e9 \u00e0 court et \u00e0 long terme.<\/li>\n<li>Tirer parti de la force existante de leur marque pour attirer une nouvelle client\u00e8le en France.<\/li>\n<\/ul>\n<h2>Solution propos\u00e9e et processus<\/h2>\n<p>Pour atteindre ces objectifs, une strat\u00e9gie globale ax\u00e9e sur la publicit\u00e9 sur les moteurs de recherche (SEA) et l&rsquo;optimisation pour les moteurs de recherche (SEO) a \u00e9t\u00e9 mise en \u0153uvre. Cela impliquait : <\/p>\n<p>Des campagnes SEA sur mesure pour accro\u00eetre la visibilit\u00e9 de la marque et l&rsquo;acquisition de clients.<\/p>\n<p>L&rsquo;optimisation SEO pour am\u00e9liorer la pr\u00e9sence en ligne de Loavies et son classement dans les recherches organiques en France.<\/p>\n<p>Des efforts de localisation, incluant la traduction du site web et un calendrier promotionnel sp\u00e9cifique \u00e0 la France, pour entrer en r\u00e9sonance avec le public fran\u00e7ais.<\/p>\n<h2>R\u00e9sultats<\/h2>\n<p>L&rsquo;approche cibl\u00e9e a donn\u00e9 des r\u00e9sultats impressionnants :<\/p>\n<p style=\"padding-left: 40px\">\ud83d\udc49 Acquisition de nouveaux clients sur le march\u00e9 fran\u00e7ais.<\/p>\n<p style=\"padding-left: 40px\">\ud83d\udc49 + 60 % d&rsquo;augmentation de ROI<\/p>\n<p>\t\t<\/p>\n<h2>Conclusions et perspectives futures<\/h2>\n<p>L&rsquo;expansion r\u00e9ussie de Loavies sur le march\u00e9 fran\u00e7ais d\u00e9montre la puissance d&rsquo;une strat\u00e9gie de marketing num\u00e9rique bien ex\u00e9cut\u00e9e, particuli\u00e8rement dans un contexte international. L&rsquo;augmentation significative de ROI et de la part de march\u00e9 t\u00e9moigne de l&rsquo;efficacit\u00e9 des approches SEA et SEO localis\u00e9es. Pour l&rsquo;avenir, Loavies est bien positionn\u00e9e pour renforcer davantage sa pr\u00e9sence en France, en s&rsquo;appuyant sur des efforts continus de marketing num\u00e9rique pour engager et \u00e9largir constamment sa base de clients.  <\/p>\n<p>Cherchez-vous \u00e0 d\u00e9velopper votre marque sur de nouveaux march\u00e9s ? D\u00e9couvrez comment nos strat\u00e9gies de marketing num\u00e9rique sur mesure peuvent propulser votre entreprise vers l&rsquo;avant. Contactez-nous d\u00e8s aujourd&rsquo;hui pour une consultation et commencez votre voyage vers le succ\u00e8s international !  <\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/donutzdigital.com\/fr\/contact\/\"><br \/>\n\t\t\t\t\t\t\t\t\tDemander un audit gratuit<br \/>\n\t\t\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Services Paid Advertising Platforms Annonces Google Project Timeline 2022-2023 Augmentation des revenus et du ROI 60% Le client Client : Loavies Secteur d&rsquo;activit\u00e9 : commerce de d\u00e9tail de mode Site web : loavies.com Contexte et d\u00e9fis Loavies, un d\u00e9taillant de mode renomm\u00e9, qui domine le march\u00e9 n\u00e9erlandais avec ses collections de pr\u00eat-\u00e0-porter tendance et abordables. [&hellip;]<\/p>\n","protected":false},"featured_media":13944,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"tags":[],"white_paper_industries":[],"class_list":["post-14836","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"acf":{"client_name":"Loavies","country":"France","main_result":"+ 60 % d\u2019augmentation de ROI","detailed_results":"\ud83c\udf0d Nouveaux clients acquis sur le march\u00e9 fran\u00e7ais<br>\r\n\r\n\ud83d\udcca ROI : +60 %<br>\r\n\r\n\ud83d\udd0e Strat\u00e9gie SEA + SEO locale : efficace \u00e0 l\u2019international<br>","channels":["Google Ads","SEO"],"campaign_type":["E-commerce"],"videovideo":null},"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/14836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/13944"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=14836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=14836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=14836"},{"taxonomy":"white_paper_industries","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/white_paper_industries?post=14836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}