{"id":12025,"date":"2024-10-10T16:32:53","date_gmt":"2024-10-10T16:32:53","guid":{"rendered":"https:\/\/donutzdigital.com\/?post_type=case_studies&#038;p=12025"},"modified":"2025-06-02T12:23:46","modified_gmt":"2025-06-02T12:23:46","slug":"etude-de-cas-acceleration-digitale-de-novu","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/etude-de-cas-acceleration-digitale-de-novu\/","title":{"rendered":"\u00c9tude de cas :acc\u00e9l\u00e9ration digitale de Novu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12025\" class=\"elementor elementor-12025\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4af4ffeb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4af4ffeb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6033b2b8\" data-id=\"6033b2b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d1a1651 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"3d1a1651\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69141fff\" data-id=\"69141fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67ef77cb elementor-widget elementor-widget-heading\" data-id=\"67ef77cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas :acc\u00e9l\u00e9ration digitale de Novu<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e1915f1\" data-id=\"4e1915f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e57e1e5 elementor-widget elementor-widget-image\" data-id=\"5e57e1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/10\/Case-studies-Thumbnails-Novu.png\" class=\"attachment-medium_large size-medium_large wp-image-15578\" alt=\"Case studies - Thumbnails - Novu\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/10\/Case-studies-Thumbnails-Novu.png 500w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/10\/Case-studies-Thumbnails-Novu-300x300.png 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/10\/Case-studies-Thumbnails-Novu-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39eab089 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39eab089\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7169cc12\" data-id=\"7169cc12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5950e419 elementor-widget elementor-widget-text-editor\" data-id=\"5950e419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Introduction<\/h2>\n<p>Dans un monde o\u00f9 la concurrence est de plus en plus f\u00e9roce, les entreprises doivent constamment innover et adapter leurs strat\u00e9gies pour rester comp\u00e9titives. C&#8217;est dans ce contexte que Novu, une entreprise en pleine expansion, a d\u00e9cid\u00e9 de franchir une nouvelle \u00e9tape dans son d\u00e9veloppement. En mars 2023, Novu a fait appel \u00e0 notre expertise avec un objectif clair : \u00e9largir sa client\u00e8le au-del\u00e0 de son r\u00e9seau actuel. Cet article explore comment nous avons aid\u00e9 Novu \u00e0 atteindre ses objectifs ambitieux de croissance en France.<\/p>\n<h2 class=\"wp-block-heading\">D\u00e9finition des objectifs<\/h2>\n<p>L&#8217;objectif principal \u00e9tait donc de diversifier la base de clients de Novu en attirant de nouveaux prospects tout en renfor\u00e7ant sa pr\u00e9sence sur le march\u00e9 fran\u00e7ais. Cette ambition n\u00e9cessitait une approche strat\u00e9gique bien d\u00e9finie, qui permettrait non seulement d&#8217;augmenter la visibilit\u00e9 de l&#8217;entreprise, mais aussi de maximiser le retour sur investissement de ses efforts marketing.<\/p>\n<h2 class=\"wp-block-heading\">Cr\u00e9ation de la strat\u00e9gie<\/h2>\n<p>Campagnes de marque : Pour assurer la pr\u00e9sence de Novu lors de recherches par nom. <br \/><br \/>Campagnes search : avec un budget initial modeste mais coh\u00e9rent avec les 1er objectifs<\/p>\n<p>Diverses techniques d&#8217;acquisition : remarketing, DSA, RLSA avec des strat\u00e9gies vari\u00e9es en termes de langue et de g\u00e9olocalisation.<\/p>\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n<p>Pour atteindre ces objectifs, il \u00e9tait crucial de comprendre les dynamiques du march\u00e9 et de concevoir une strat\u00e9gie marketing qui pourrait s&#8217;adapter aux besoins sp\u00e9cifiques de Novu. Cela impliquait de sortir des sentiers battus et d&#8217;explorer de nouvelles m\u00e9thodes pour toucher une audience plus large et plus diversifi\u00e9e.<\/p>\n<p>Et nos efforts ont pay\u00e9 :<\/p>\n<ul>\n<li>Ca nous permis d&#8217;effectuer une \u00e9tude de marche et de me mieux comprendre les dynamiques du march\u00e9<\/li>\n<li>Augmentation du volume de Conversions d\u00e8s les premi\u00e8res semaines<\/li>\n<li>Un retour sur investissement significatif: + de 8<\/li>\n<li>Un budget publicitaire doubl\u00e9 sans augmentation du co\u00fbt par lead<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n<p>En r\u00e9sum\u00e9, l&#8217;objectif de Novu \u00e9tait clair : acc\u00e9l\u00e9rer sa croissance en France en \u00e9largissant sa client\u00e8le au-del\u00e0 de son r\u00e9seau actuel. Pour y parvenir, il \u00e9tait essentiel de mettre en place une strat\u00e9gie marketing innovante et efficace, capable de capter l&#8217;attention de nouveaux clients potentiels tout en optimisant les ressources disponibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction Dans un monde o\u00f9 la concurrence est de plus en plus f\u00e9roce, les entreprises doivent constamment innover et adapter leurs strat\u00e9gies pour rester comp\u00e9titives. C&#8217;est dans ce contexte que Novu, une entreprise en pleine expansion, a d\u00e9cid\u00e9 de franchir une nouvelle \u00e9tape dans son d\u00e9veloppement. En mars 2023, Novu a fait appel \u00e0 notre [&hellip;]<\/p>\n","protected":false},"featured_media":15578,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[],"tags":[116],"white_paper_industries":[],"class_list":["post-12025","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-novu"],"acf":[],"_links":{"self":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/12025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":10,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/12025\/revisions"}],"predecessor-version":[{"id":15581,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/case_studies\/12025\/revisions\/15581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media\/15578"}],"wp:attachment":[{"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/media?parent=12025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/categories?post=12025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/tags?post=12025"},{"taxonomy":"white_paper_industries","embeddable":true,"href":"https:\/\/donutzdigital.com\/fr\/wp-json\/wp\/v2\/white_paper_industries?post=12025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}