{"id":10513,"date":"2024-04-22T09:37:54","date_gmt":"2024-04-22T09:37:54","guid":{"rendered":"https:\/\/donutzdigital.com\/?post_type=case_studies&#038;p=10513"},"modified":"2025-06-02T12:24:02","modified_gmt":"2025-06-02T12:24:02","slug":"arthur-2023","status":"publish","type":"case_studies","link":"https:\/\/donutzdigital.com\/fr\/case_studies\/arthur-2023\/","title":{"rendered":"Cas d&#8217;\u00e9cole de la performance pilot\u00e9e \u00e0 la rentabilit\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10513\" class=\"elementor elementor-10513\" data-elementor-post-type=\"case_studies\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de0567d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"de0567d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbc952c\" data-id=\"dbc952c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a895555 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"a895555\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-87619fe\" data-id=\"87619fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc9f7a elementor-widget elementor-widget-heading\" data-id=\"fcc9f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cas d&#8217;\u00e9cole de la performance pilot\u00e9e \u00e0 la rentabilit\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-efe3892\" data-id=\"efe3892\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3522384 elementor-widget elementor-widget-image\" data-id=\"3522384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/Case-studies-Thumbnails-Arthur.png\" class=\"attachment-medium_large size-medium_large wp-image-15536\" alt=\"Case studies - Thumbnails - Arthur\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/Case-studies-Thumbnails-Arthur.png 500w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/Case-studies-Thumbnails-Arthur-300x300.png 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2022\/11\/Case-studies-Thumbnails-Arthur-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d5bf538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d5bf538\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7e7955\" data-id=\"5f7e7955\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbd6791 elementor-widget elementor-widget-heading\" data-id=\"4fbd6791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/arthur.fr\/\" rel=\"nofollow noopener\" target=\"_blank\"><b>ARTHUR:<\/b> \u201cNous sommes cr\u00e9ateurs de fantaisie \u00e0 usage quotidien, \u00e0 porter et (re)porter pour longtemps\u201d [Arthur.fr] . \n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310eb87c po-001 elementor-widget elementor-widget-text-editor\" data-id=\"310eb87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La c\u00e9l\u00e8bre marque qui r\u00e9volutionnait le cale\u00e7on en France il y a 40 ans compte plus d\u2019une corde \u00e0 son arc :\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plusieurs gammes, du sous-v\u00eatement au <\/span><b>pyjama<\/b><span style=\"font-weight: 400;\"> en passant par le maillot de bain.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des collections amusantes aux imprim\u00e9s humoristiques et qui changent \u00e0 toutes les saisons et m\u00eame en fonction de l\u2019actualit\u00e9 (<\/span><b>ex Roland Garros).<\/b><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un point d&#8217;honneur sur la qualit\u00e9 : du coton issu de l\u2019agriculture biologique, du <\/span><b>pilou des Vosges<\/b><span style=\"font-weight: 400;\">. Des produits con\u00e7us pour durer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40 boutiques en France : 30 succursales, 7 affili\u00e9s; 3 magasins d\u2019usine et plus de 250 magasins multimarques. Le digital repr\u00e9sente plus de 30% du CA.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9b5b0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc9b5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5ef32 elementor-widget elementor-widget-heading\" data-id=\"5c5ef32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/donutzdigital.com\/fr\/case_studies\/arthur\/\"><b>DONUTZ, PARTENAIRE DEPUIS 4 ANS : <\/b>\u201cLorsque nous avons repris la gestion du compte d\u00e9but 2020, notre client souhaitait booster consid\u00e9rablement ses ventes avec Google Ads\u201d [Donutz &amp; ARTHUR] \n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cebb01 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"5cebb01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Donutz Digital accompagne la marque sur Google depuis 2020. Cette ann\u00e9e-l\u00e0, il boostait les revenus de 96% YoY gr\u00e2ce \u00e0 un investissement search ma\u00eetris\u00e9 ainsi que l\u2019introduction de campagnes de DSA et shopping. Depuis 4 ans, nous les accompagnons sur ce levier ainsi que sur les SMA<\/span><i><span style=\"font-weight: 400;\"> (social media marketing)<\/span><\/i><span style=\"font-weight: 400;\">, sur la plateforme Meta.<\/span><\/p><figure class=\"w-richtext-align-center\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ce95b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"84ce95b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b3718 elementor-widget elementor-widget-heading\" data-id=\"10b3718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/fr.fashionnetwork.com\/news\/E-commerce-vers-les-16-5-de-parts-de-marche-de-la-mode-en-2023-,1557281.html\" rel=\"nofollow noopener\" target=\"_blank\"><b>2023, UNE ANN\u00c9E QUI S\u2019ANNON\u00c7AIT DIFFICILE:<\/b> \u201cUne partie des acteurs du commerce d\u2019habillement voient leur activit\u00e9 en ligne frein\u00e9e par l\u2019inflation\u201d[Fashion Network]\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f60e91 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"4f60e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depuis le second semestre de 2021 et selon une \u00e9tude Fevad\/IFM\/Kantar, les retomb\u00e9es post-covid se font sentir sur le march\u00e9 de l\u2019habillement avec une chute de -6,8% de ventes sur le premier semestre de 2023 vs 2019.\u00a0 La marque a plus que jamais un fort besoin de rationaliser ses investissements en digital pour rester rentable, le tout avec plusieurs enjeux pour la marque : F\u00eater ses 40 ans, lancer deux nouvelles gammes des produits (cale\u00e7ons upcycl\u00e9s\u00a0 et linge de maison) et recruter de nouvelles cibles gr\u00e2ce au cale\u00e7on suspensoir (produit iconique de la marque)..<\/span><\/p><figure class=\"w-richtext-align-center\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e39c7e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e39c7e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-51ca1b1\" data-id=\"51ca1b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d8eef3 elementor-widget elementor-widget-image\" data-id=\"8d8eef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"636\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-2.png\" class=\"attachment-large size-large wp-image-10516\" alt=\"\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-2.png 688w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-2-300x277.png 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e3a916\" data-id=\"4e3a916\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38969c1 elementor-widget elementor-widget-image\" data-id=\"38969c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-1024x1024.gif\" class=\"attachment-large size-large wp-image-10522\" alt=\"\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-1024x1024.gif 1024w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-300x300.gif 300w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-150x150.gif 150w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-768x768.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ff1de57\" data-id=\"ff1de57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ffc68e elementor-widget elementor-widget-image\" data-id=\"9ffc68e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-3-200x300.jpg\" class=\"attachment-medium size-medium wp-image-10519\" alt=\"\" srcset=\"https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-3-200x300.jpg 200w, https:\/\/donutzdigital.com\/wp-content\/uploads\/2024\/04\/unnamed-3.jpg 341w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0276ff2 elementor-widget elementor-widget-spacer\" data-id=\"0276ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d33987b elementor-widget elementor-widget-heading\" data-id=\"d33987b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b><span style=\"color:#FF2E95\">LES R\u00c9SULTATS<\/span><\/b> : nous avons baiss\u00e9 les co\u00fbts media de -6% tout en augmentant le revenu des plateformes de  +15% par rapport \u00e0 2022.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4d0eb3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4d0eb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e72f522 elementor-widget elementor-widget-heading\" data-id=\"6e72f522\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles ont \u00e9t\u00e9 les cl\u00e9s du succ\u00e8s ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360a35b7 po-001 elementor-widget elementor-widget-text-editor\" data-id=\"360a35b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En search sur Google, une structure moderne et all\u00e9g\u00e9e ainsi que les Pmax et campagnes shopping ont permis de solidifier les performances avec +11% du CA sur Google et +79% sur Bing.<br \/>En social media marketing sur Meta, une strat\u00e9gie d\u2019acquisition et de fid\u00e9lisation payantes car le CA en hausse de 18% malgr\u00e9 les budgets en baisse.<br \/>Les investissements ont \u00e9t\u00e9 diversifi\u00e9s sur d\u2019autres plateformes (Bing, Pinterest) et d\u2019autres pays (Belgique, Suisse, Luxembourg) afin de cibler une audience plus large.<br \/>Travailler la notori\u00e9t\u00e9 et la consid\u00e9ration d\u2019une cible affinitaire et en recherche de produits pour le produit iconique de la marque : Le cale\u00e7on suspensoir ! Avec 8,4M d\u2019impressions et 530000 vues, la campagne fut \u00e9galement un succ\u00e8s puisqu\u2019elle a g\u00e9n\u00e9r\u00e9 des nouveaux abonn\u00e9s et m\u00eame des conversions.<\/p><p>Un r\u00e9sultat positif et un pari remport\u00e9 : toutes les plateformes sont plus rentables qu\u2019en 2022.<\/p><p>Bonus : un travail de tracking r\u00e9alis\u00e9 par nos experts Donutz a permis une forte am\u00e9lioration de lecture des r\u00e9sultats gr\u00e2ce \u00e0 un outil de reporting ainsi que des optimisations sur GA4. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aaf5d3 elementor-widget elementor-widget-spacer\" data-id=\"5aaf5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4634d2 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"7d4634d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"http:\/\/donutzdigital.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Demander un devis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment booster son CA annuel de +96%<\/p>\n","protected":false},"featured_media":15536,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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